<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<atom:link href="http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Ten Stats That Will Change the Way You Look At Video in 2013]]></title>
<link>http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Online audiences chose to watch video ads at a rate of more than 150 per second in 2012.]]></description>
<item>
<title><![CDATA[By: Carlos Pacheco]]></title>
<link>http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/#comments-107265</link>
<description><![CDATA[You hit a great point with the Gangnam Style reach. I think True Reach is something that needs to be seriously looked at when analyzing online video.]]></description>
<pubDate>Thu, 03 Jan 2013 15:31 EST</pubDate>
<author>Carlos Pacheco</author>
</item>
<item>
<title><![CDATA[By: CLAUDIO MARCUS]]></title>
<link>http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/#comments-107255</link>
<description><![CDATA[While 10 Billion views since 2009 sounds huge, and year over year growth remains impressive, it is important to put the online video views number in perspective. Specifically, Americans alone watched more than 250 Billion HOURS of TV last year (Various sources: http://www.csun.edu/science/health/docs/tv&amp;health.html)]]></description>
<pubDate>Thu, 03 Jan 2013 07:33 EST</pubDate>
<author>CLAUDIO MARCUS</author>
</item>
<item>
<title><![CDATA[By: MATTHEW FIORENTINO]]></title>
<link>http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/#comments-107236</link>
<description><![CDATA[]]></description>
<pubDate>Wed, 02 Jan 2013 12:46 EST</pubDate>
<author>MATTHEW FIORENTINO</author>
</item>
<item>
<title><![CDATA[By: NICK KETTER]]></title>
<link>http://adage.com/article/digitalnext/ten-stats-change-video-2013/238915/#comments-107235</link>
<description><![CDATA[Interesting figures. Regarding #10: how are you defining &quot;chose to watch&quot;? Is this someone merely rolling over a rich media unit that triggers a play? Or is it a click to play? Is there a length of time the video needs to play in order for it to count as a view? I presume these figures don&#039;t include pre-roll, where there&#039;s no &#039;choice&#039; involved(?)]]></description>
<pubDate>Wed, 02 Jan 2013 12:00 EST</pubDate>
<author>NICK KETTER</author>
</item>
</channel>
</rss>