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<atom:link href="http://adage.com/article/digitalnext/learning-love-robots-buy-sell-media/238956/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Learning to Love the Robots That Will Soon Buy and Sell All Media]]></title>
<link>http://adage.com/article/digitalnext/learning-love-robots-buy-sell-media/238956/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Traditional sales models -- those based on human-interactions -- can't keep up with marketers' and ad suppliers' needs in a rapidly growing and fragmented device environment.]]></description>
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<title><![CDATA[By: Raj Chauhan]]></title>
<link>http://adage.com/article/digitalnext/learning-love-robots-buy-sell-media/238956/#comments-107364</link>
<description><![CDATA[Well put, David. The path to automation is accelerating for display media. The focus is now on automating the parts of the guaranteed buying/ selling process that can drive more dollars to media and add more net profit to the bottom line for publishers. The more efficient we can make online media buying and drive down the operational cost the faster the budget moves to online.]]></description>
<pubDate>Wed, 09 Jan 2013 12:41 EST</pubDate>
<author>Raj Chauhan</author>
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<item>
<title><![CDATA[By: meg brossy]]></title>
<link>http://adage.com/article/digitalnext/learning-love-robots-buy-sell-media/238956/#comments-107238</link>
<description><![CDATA[I believe that David is spot on with his analysis - the leading media companies/ publishers have all established their own private/premium ad exchanges and have invited select leading technology companies (Proclivity Media) and agencies into these exchanges. The ad agency holding companies are buying media on volume, marking the media up, and are not transparent to their &quot;clients&quot;. Companies who &quot;partner&quot; with the leading media companies in the long haul will be the winners here. And advertisers who actually see a ROI on their media dollars will be the winners too.]]></description>
<pubDate>Wed, 02 Jan 2013 14:41 EST</pubDate>
<author>meg brossy</author>
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