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<atom:link href="http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Facebook Graph Search Is Here. What Do Marketers Need to Know?]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[Imagine what happens when you combine intent, social context and custom audiences. All of a sudden, Ford can advertise to friends of their current customers who are in the market for a car today.]]></description>
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<title><![CDATA[By: Michael Grove]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107572</link>
<description><![CDATA[as a company that sells presentation equipment, projectors and such, ( www.projectorsuperstore.com ) we really have not seen much come our way in the form of traffic or sales through our facebook page, though that recently been picking up a bit. I am curious how this will effect companies with brands / products that are outside of the norm that people would probably search for through a social site. 

personally I never search for product through any social site. That is what google, shopping.com and the other product comparison sites are for. -- I would however use this to see where my friends like to eat in my area to try and find new places to go and/or things to do.]]></description>
<pubDate>Fri, 18 Jan 2013 12:03 EST</pubDate>
<author>Michael Grove</author>
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<title><![CDATA[By: JAMES KOVARIK]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107519</link>
<description><![CDATA[We definitely get the Ford scenario, and speculated on that over a year ago in this piece below, but for some reason FB has to-date kept a safe distance from tapping into the more lucrative categories of search (travel, automotive, real estate, etc). Be interesting to watch how they evolve this.

http://beta.costtodrive.com/2012/03/can-facebook-really-threaten-google-in-search/]]></description>
<pubDate>Wed, 16 Jan 2013 14:58 EST</pubDate>
<author>JAMES KOVARIK</author>
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<title><![CDATA[By: Kathleen Gallagher]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107515</link>
<description><![CDATA[It&#039;s a good move for Facebook. For one the search from the UX side is horrible. Improving that will make people happy. On top of that you can offer more brand insite which means they can up the premium people pay for ads because a precise target and increase in the chance of a sale or conversion makes it worth paying more. You may not see more ads, but if you in the market for say a double cheeseburger and fries you might see a few more McD&#039;s ads. All in all it&#039;s a good move for Facebook and one that needed to be done.]]></description>
<pubDate>Wed, 16 Jan 2013 14:26 EST</pubDate>
<author>Kathleen Gallagher</author>
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<title><![CDATA[By: Jill Kennedy]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107512</link>
<description><![CDATA[Facebook has a big problem - they need to make money. The only way they can make money is by really annoying their users with a non-stop barrage of ads and a total invasion of privacy. This might work in the short-term - but long-term, they are doomed.

http://mankabros.com/blogs/onmedea/2012/01/27/facebook-and-the-disappearing-valuation/]]></description>
<pubDate>Wed, 16 Jan 2013 12:55 EST</pubDate>
<author>Jill Kennedy</author>
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<title><![CDATA[By: Sheila Gray]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107511</link>
<description><![CDATA[I own a new media company that makes videos about big and small sustainability initiatives in the U.S. ( www.livingthegreen.tv ) and am very excited about Graph Search!]]></description>
<pubDate>Wed, 16 Jan 2013 12:33 EST</pubDate>
<author>Sheila Gray</author>
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<title><![CDATA[By: Bill Towell]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107509</link>
<description><![CDATA[Good piece by Michael Lazerow! Future Social is all about content &amp; context.... not just &quot; likes&quot;. Integrating intent data will be a Big Game Changer for all! Stay Tuned...]]></description>
<pubDate>Wed, 16 Jan 2013 12:21 EST</pubDate>
<author>Bill Towell</author>
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<title><![CDATA[By: PATRICK SWEENEY]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107508</link>
<description><![CDATA[Not only does it open up potential for advertising like your Ford analogy - but the early folks who can drive positive brand messages will have an optimized strategy. The timing is the same for those who were first on Google keywords, and ads.

We are Facebook&#039;s service provider for product placement through events (and a PMD) and I&#039;ve written a blog with some initial strategies. If you already have a strategy in place for optimizing Facebook search don&#039;t bother with it. If you don&#039;t this is a good place to start: http://www.dwinq.com/marketing-with-the-new-facebook-search/]]></description>
<pubDate>Wed, 16 Jan 2013 12:09 EST</pubDate>
<author>PATRICK SWEENEY</author>
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<title><![CDATA[By: Krithika Chandrasekaran Rosenthal]]></title>
<link>http://adage.com/article/digitalnext/facebook-graph-search-marketers/239210/#comments-107504</link>
<description><![CDATA[Absolutely agree on the points related to building audience, optimizing content and promotion. I just wrote a post last night with a similar framework for marketers: http://krithikac.wordpress.com/2013/01/15/facebook-graph-search-first-impressions/

Potential for targeting ads will be huge, the semantic search capability will evolve. This is a definite move toward social search. Trick is to get enough users to use this feature on a regular basis. Will it catch on?]]></description>
<pubDate>Wed, 16 Jan 2013 10:34 EST</pubDate>
<author>Krithika Chandrasekaran Rosenthal</author>
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