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<atom:link href="http://adage.com/article/digitalnext/facebook-s-fbx-success-proves-social-data-worthless/239253/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Facebook's FBX Success Proves It: Social Data Are Worthless]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-fbx-success-proves-social-data-worthless/239253/#comments</link>
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<description><![CDATA[New formats will help expand social-media businesses, but behavioral data are the key to targeting the right person and real growth.]]></description>
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<title><![CDATA[By: Bobby Redfern]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-fbx-success-proves-social-data-worthless/239253/#comments-107643</link>
<description><![CDATA[If you&#039;re saying social data is worthless because of FBX, then it&#039;s obvious you don&#039;t understand the Facebook Ads product or the FBX product. One is not meant to take the place of the other, it&#039;s meant to enhance specific needs for brands and agencies. I guess you can can say social data is worthless, especially if you don&#039;t know how to use it effectively. With great power comes great responsibility, and relying purely on a single set of data to make huge marketing and ad buying decisions will never be as good as social data + behavioral.]]></description>
<pubDate>Tue, 22 Jan 2013 11:17 EST</pubDate>
<author>Bobby Redfern</author>
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<item>
<title><![CDATA[By: Dan Benyamin]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-fbx-success-proves-social-data-worthless/239253/#comments-107581</link>
<description><![CDATA[What is social if not user behavior? The fact that you don&#039;t recognize that shows you are probably a bit shortsighted to write this post with authority.]]></description>
<pubDate>Fri, 18 Jan 2013 13:40 EST</pubDate>
<author>Dan Benyamin</author>
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<item>
<title><![CDATA[By: Benjamin Guest]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-fbx-success-proves-social-data-worthless/239253/#comments-107577</link>
<description><![CDATA[Tell that to the &quot;Auto Intender (US)&quot; category on Facebook. Looks like FB has created a category for people that intend to buy a car which means they are gathering behavioral data with an algorithm built directly into the platform.

What could happen when people post about them being hungry? Facebook going to create a &quot;Hungry&quot; category? They could and they will. People post everything about their lives on that thing.]]></description>
<pubDate>Fri, 18 Jan 2013 12:39 EST</pubDate>
<author>Benjamin Guest</author>
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