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<atom:link href="http://adage.com/article/digital/marissa-mayer-yahoo-work-mobile-advertising-intrusive/239409/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Marissa Mayer: Yahoo Needs to Work on Mobile Advertising That's
 'Not Intrusive']]></title>
<link>http://adage.com/article/digital/marissa-mayer-yahoo-work-mobile-advertising-intrusive/239409/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[Among her top priorities? Developing a consumer-friendly way to integrate advertising into mobile content.]]></description>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digital/marissa-mayer-yahoo-work-mobile-advertising-intrusive/239409/#comments-108153</link>
<description><![CDATA[Ms. Mayer is absolutely right! Native content marketing/advertising is where all the smart marketers are going. Not only do traditional, targeted ad creep some people out-- they&#039;re still ads! But native content marketing is organic, intriguing, and part of the narrative. Ad networks need to figure out how to get on the native content bandwagon and work with publishers on partnerships and affiliation. It&#039;s one thing to &quot;keep it in the niche&quot;, but just case studies show that a strategy of editorial with related, non-intrusive marketing (&quot;in-app&quot; purchasing, curated commerce offerings, product reviews, user-shared purchase histories, testimonials, &quot;get the look&quot;, how-to, narrative, and branded content video, educational content with affiliated products and services, the list goes on and on) are more profitable to publishers than any ad network can be.]]></description>
<pubDate>Tue, 12 Feb 2013 18:42 EST</pubDate>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/digital/marissa-mayer-yahoo-work-mobile-advertising-intrusive/239409/#comments-107741</link>
<description><![CDATA[Targeted ads aren&#039;t &quot;intrusive&quot; ads. Perhaps Ms. Mayer should take a look at what ad networks - and even social networks like Twitter - are doing in this regard. Targeting capabilities are improving with each passing day it seems. And this is contributing enormously to the mobile advertising industry&#039;s growth. It can do the same for Yahoo. The case studies are everywhere, Yahoo just needs firm, confident direction. http://blog.airpush.com/redesigning-messaging-relevance-how-we-grew-to-2/]]></description>
<pubDate>Sat, 26 Jan 2013 02:14 EST</pubDate>
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