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<atom:link href="http://adage.com/article/digitalnext/ways-adapt-media-a-post-pc-world/239478/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Five Ways to Adapt Your Media For a Post-PC World]]></title>
<link>http://adage.com/article/digitalnext/ways-adapt-media-a-post-pc-world/239478/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[With media consumption shifting to mobile platforms, media companies, marketers and agencies are challenged with greater complexity in reaching desired audiences.]]></description>
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<title><![CDATA[By: TERI THOMPSON]]></title>
<link>http://adage.com/article/digitalnext/ways-adapt-media-a-post-pc-world/239478/#comments-107847</link>
<description><![CDATA[Andrew offers a clear call to integrate mobile into the broader strategy. It is a part, not the whole. Creating documents is not part of what is being addressed by Andrew. For now, most of us are still creating docs, ppts on a computer. Think of it. Even the word &quot;computer&quot; is changing because mobile devices are computer/radio mash ups.]]></description>
<pubDate>Wed, 30 Jan 2013 15:16 EST</pubDate>
<author>TERI THOMPSON</author>
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<item>
<title><![CDATA[By: Jai Tsong]]></title>
<link>http://adage.com/article/digitalnext/ways-adapt-media-a-post-pc-world/239478/#comments-107833</link>
<description><![CDATA[In the post-PC world, what happens to all the work getting done at businesses on PC&#039;s? For example, where does a Powerpoint presentation get created? How does an Excel spreadsheet get crunched? If it is all done on some apps via the cloud, how good are those apps?]]></description>
<pubDate>Wed, 30 Jan 2013 11:23 EST</pubDate>
<author>Jai Tsong</author>
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