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<atom:link href="http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Is This Your Year to Become CMO? Three Tips for Getting There]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Want to be CMO? Greg Welch, who places more CMOs than anybody, has some suggestions for you.]]></description>
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<title><![CDATA[By: allen.adamson]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108335</link>
<description><![CDATA[glad you enjoyed!]]></description>
<pubDate>Wed, 20 Feb 2013 09:46 EST</pubDate>
<author>allen.adamson</author>
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<title><![CDATA[By: allen.adamson]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108334</link>
<description><![CDATA[agree 100 percent...brand is as brand does...communication becoming less important vs operations in building brand]]></description>
<pubDate>Wed, 20 Feb 2013 09:44 EST</pubDate>
<author>allen.adamson</author>
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<item>
<title><![CDATA[By: allen.adamson]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108333</link>
<description><![CDATA[Mitch
Great point, team is often no stronger than weakest link.]]></description>
<pubDate>Wed, 20 Feb 2013 09:43 EST</pubDate>
<author>allen.adamson</author>
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<item>
<title><![CDATA[By: allen.adamson]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108332</link>
<description><![CDATA[agree with your ad
In the B to B world CMO needs to be hands on revenue generator.]]></description>
<pubDate>Wed, 20 Feb 2013 09:31 EST</pubDate>
<author>allen.adamson</author>
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<title><![CDATA[By: mgerard]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108185</link>
<description><![CDATA[Nice post Allen. You&#039;re right on about the needs of a CMO to have strategic and tactical experience in the realm of digital marketing in addition to all of the other, more traditional marketing channels. 

However, from a BtoB marketing perspective, you missed a point. A BtoB CMO must also carry revenue responsibility: Worst case - support and delivery of high quality leads; Best case - direct impact on reducing the sales cycle and closing more deals through sales enablement and other means. It wouldn&#039;t hurt for the CMO to have &quot;carried a bag&quot; as a sales person in a former life as well. I&#039;d put this in your last section about being &quot;in the world&quot; . . . that is, of your buyers and partners as well as of your sales teams. @MichaelGerard]]></description>
<pubDate>Thu, 14 Feb 2013 13:25 EST</pubDate>
<author>mgerard</author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108179</link>
<description><![CDATA[Allen, great piece and agree with your assessment.

I think you touch on this in your second point &quot;Lead Beyond Marketing&quot;, but I wanted to emphasize what I believe to be another critical issue for CMO&#039;s: talent. Recruiting and constantly up-training a CMO&#039;s team is often over looked.

So many companies have a fantastic CMO, but the team implementing the strategy and work is below par. A CMO can set the plan, but if he/she doesn&#039;t have partners within their own organization (especially large, global brands) that can partner with outside firms and implement flawlessly, there will be many missteps and a lot of waste.]]></description>
<pubDate>Thu, 14 Feb 2013 10:29 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108166</link>
<description><![CDATA[Allen,

You and Greg are spot on regarding the need to lead across the company, command digital marketing as part of one&#039;s marketing communications arsenal, and the need to be socially/politically/culturally aware. That said, there is a significant difference between a VP Marketing who knows marketing communications and a CMO. The CMO role demands knowledge of business strategy and modeling, value props, pricing, product and product management, sales enablement, solid media relations skills, and a command of all business performance metrics. The relative importance of these skills may vary for B2C versus B2B or B2B2C roles, but all still apply. Too many business leaders pigeonhole marketing and brand and marcoms, with the result that the position is not treated, valued, or compensated as a C level position.

Andrew Salzman]]></description>
<pubDate>Wed, 13 Feb 2013 14:14 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/cmo-strategy/year-cmo-tips/239494/#comments-108151</link>
<description><![CDATA[Allen - 

You are so right about the &quot;silo&quot; issue. I run in to that everyday. It&#039;s like a &quot;blank stare&quot;. As a local farmer recently said to me...&quot;you may know how to milk the cows, but you also need to know how to take care of the pigs&quot;.

Love the story about the Facebook exercise!

The good news is it is all really fun stuff. The bad news is we still don&#039;t really know what works!

Thanks for your article. It is right on!]]></description>
<pubDate>Tue, 12 Feb 2013 18:08 EST</pubDate>
<author></author>
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