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<atom:link href="http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: How Facebook's Graph Search Will Dethrone Google Search]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[Facebook is in a great position to become a strong No. 2 contender in search. Eventually, it will supplant Google in search.]]></description>
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<title><![CDATA[By: DAVE WILLIAMS]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-108072</link>
<description><![CDATA[A great follow-up analysis by Robert Scoble looking at Google vs. Facebook vs. FourSquare vs. Yelp vs. LinkedIn. 

http://www.quora.com/Facebook-Graph-Search/Is-Facebooks-new-Graph-Search-Engine-a-danger-to-Google-LinkedIn-Yelp-Foursquare-as-according-to-these-arguments]]></description>
<pubDate>Fri, 08 Feb 2013 14:59 EST</pubDate>
<author>DAVE WILLIAMS</author>
</item>
<item>
<title><![CDATA[By: Michael Boland]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-108065</link>
<description><![CDATA[To clarify previous comment, it is realized Bing handles searches outside of facebook, but this is secondary to the graph search user experience. The primary use case is search within FB and web search is almost an afterthought. In that context, many utilitarian searches as mentioned will go first to Google which will continue to reinforce a feedback loop of superior results, index size, ranking factors, etc.. for the foreseeable future.]]></description>
<pubDate>Fri, 08 Feb 2013 12:02 EST</pubDate>
<author>Michael Boland</author>
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<item>
<title><![CDATA[By: Philip Stephano]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107910</link>
<description><![CDATA[It would be nice to be able to edit one&#039;s own comments in this feed for grammatical or other purposes. Read &quot;The reason people [are] on FB....&quot; above. Stephano]]></description>
<pubDate>Sat, 02 Feb 2013 12:52 EST</pubDate>
<author>Philip Stephano</author>
</item>
<item>
<title><![CDATA[By: Philip Stephano]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107908</link>
<description><![CDATA[G+ was built around conversations, topics, and was specifically designed to provide author rank, social signals, and visibility in the world&#039;s most powerful search engine. This past month G+ became the second largest social media network. I am happy that FB is awakening to the issue of how to make use of the social signals in search, but the very structure of how and why people get together on FB will hinder it from getting to the high ground in social search. The reason people on FB is different, they have different privacy concerns, and the data they are producing is both more granular and less relevant than what is happening on G+. JMHO, Stephano from PrimalTweet https://plus.google.com/u/0/b/110042402677109433065/110042402677109433065/posts]]></description>
<pubDate>Sat, 02 Feb 2013 11:52 EST</pubDate>
<author>Philip Stephano</author>
</item>
<item>
<title><![CDATA[By: Michael Boland]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107901</link>
<description><![CDATA[I agree that Facebook has lots of data to better personalize search and that will shine in certain areas you mentioned (local recommendations, etc.). However the other key winning factor in search is the size of the search index. There Facebook will never match Google by definition because it&#039;s just searching within its walled garden. 

Say I&#039;m researching flat screen TVs. The volume of expert information on that subject within facebook will never match the broader web. Furthermore, I don&#039;t care what my friends think on that subject because they aren&#039;t experts. There are many searches whose utilitarian intent transcends any sort of social context. 

Facebook is great for lots of things but it still doesn&#039;t have the context for an intent-driven utility where Google will always have an edge so long as Facebook is only searching within its own walled garden. It&#039;s simply a matter of volume.]]></description>
<pubDate>Fri, 01 Feb 2013 19:09 EST</pubDate>
<author>Michael Boland</author>
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<item>
<title><![CDATA[By: Matt Marko]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107893</link>
<description><![CDATA[I&#039;d flip your conclusion: while Facebook is evolving, will it ever catch Google? Is it harder to build up social signals with a huge search asset, or to build up search signals with a huge social asset? Who can get there faster? G+ growth has been debatably impressive and from my experiences with beta Graph Search, it&#039;s quite poor.]]></description>
<pubDate>Fri, 01 Feb 2013 14:02 EST</pubDate>
<author>Matt Marko</author>
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<item>
<title><![CDATA[By: eric muncal]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107887</link>
<description><![CDATA[Non-facebook searches powered by Bing is the exact reason why it won&#039;t supplant Google.]]></description>
<pubDate>Fri, 01 Feb 2013 11:22 EST</pubDate>
<author>eric muncal</author>
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<item>
<title><![CDATA[By: Ross Bradley]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107880</link>
<description><![CDATA[What a great article, Dave Williams! And it was Rob Leathern, the CEO of Optim.al Social who has made the following recent comment about FB&#039;s Graph Search:


&quot;it gets them closer to building a system that can push beyond the walls of Facebook&#039;s own publisher properties out further across the web and mobile web,&quot; he said.

I&#039;ve &#039;covered&#039; your story on my blog, here: http://tiny.cc/1sftrw]]></description>
<pubDate>Fri, 01 Feb 2013 02:18 EST</pubDate>
<author>Ross Bradley</author>
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<item>
<title><![CDATA[By: Andrew Simpson]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107878</link>
<description><![CDATA[They&#039;re going to have to do a lot of work to overcome all the dirty data. People who like brands due to incentivised promotion, people who check-in at places for the prestige, people who subscribe to celebrities who are paid to endorse brands. And this is a minor problem compared to the gaping hole they will have in their data because people only talk about things they&#039;re happy or willing to share. What if you&#039;re looking for a new job? An engagement ring? Relationship advice? Funeral services? Or just everyday boring stuff that nobody cares to share? This list is huge. And then add to that all the businesses &amp; brands that don&#039;t exist on Facebook. Sure you&#039;re friend referred you, but you&#039;re still going to need to use Google to get the phone number or find their website...

Bottom line, it will need to be faster, more accurate and more encompassing than Google with a better-than-Google + friend relevance engine to be in with a chance at challenging the king.]]></description>
<pubDate>Thu, 31 Jan 2013 22:16 EST</pubDate>
<author>Andrew Simpson</author>
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<item>
<title><![CDATA[By: Pete Meehan]]></title>
<link>http://adage.com/article/digitalnext/facebook-s-graph-search-dethrone-google-search/239509/#comments-107877</link>
<description><![CDATA[I don&#039;t know. Maybe you should read something about the effectiveness of FB&#039;s social search algorithm. This guy suggests it serves up nonsense most of the time. At least for him it does, something he calls synthetic search.

http://codingplayground.blogspot.it/]]></description>
<pubDate>Thu, 31 Jan 2013 21:03 EST</pubDate>
<author>Pete Meehan</author>
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