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<atom:link href="http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Samsung 'Pitch' Is Super Bowl's Second-Highest-Rated Ad. But No. 1 Is...]]></title>
<link>http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[The ad with the biggest audience on Sunday apparently wasn't a paid commercial at all but a CBS promo. See the top 25 here.]]></description>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments-108014</link>
<description><![CDATA[I suspect everyone&#039;s comments here make good sense... However, perhaps we&#039;re NOT giving credit to an interesting perspective about CBS itself. Beyond the gravitas &#039;complimenting&#039; themselves...why not!! the CBS Network has an astounding array of top notch programs...&#039;Person of Interest&#039; included! I&#039;d suggest some subliminal interest that WE the audienec that evening took to these promos...including the very brief &#039;Person&#039; segment. And, I wouldn&#039;t worry too deeply about the &quot;values&quot; of any specific client&#039;s investment in The Super Bowl via their rspective ads... Give it a break...you think you&#039;re going to change that ad venue...!! Already, next February&#039;s schedule in $$ plays... Though, I suspect Fox won&#039;t be able to pound their own chest as well as CBS this year...;)]]></description>
<pubDate>Wed, 06 Feb 2013 16:57 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments-108006</link>
<description><![CDATA[Placing their own promos in the optimum places in the pod is akin to grocery stores placing their store brands in optimum places on the shelves. Clever weasels.]]></description>
<pubDate>Wed, 06 Feb 2013 11:43 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments-108004</link>
<description><![CDATA[This is clearly a function of pod position. The network promos are typically first or last in the pod which is before audience can get to the remote control or as they come back from another channel to see if the game is back on. The lesson here is that 30 seconds at the beginning of the pod may be worth $4M, but if your 2nd or 3rd ad in a four ad pod, you should demand a $2M discount.]]></description>
<pubDate>Wed, 06 Feb 2013 11:31 EST</pubDate>
<author></author>
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<title><![CDATA[By: flow]]></title>
<link>http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments-108000</link>
<description><![CDATA[Perhaps the network should review the reality that nearly half of the &quot;commercial&quot; positions in its top event were devoted to promoting viewing of its other shows. Perhaps the fact that eleven of the 25 most watched slots were non-commercial shows that viewer preference leans toward the promo which asks nothng of its audience (compared with the commercial&#039;s authoritative demand for purchase). Does this say that the half-sold incredibly costly spots were not worth their cost at any price? Are these questions academic? No. Just the facts, ma&#039;am.]]></description>
<pubDate>Tue, 05 Feb 2013 22:46 EST</pubDate>
<author>flow</author>
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<title><![CDATA[By: georgeeparker]]></title>
<link>http://adage.com/article/special-report-super-bowl/top-rated-super-bowl-commercial-a-paid-ad/239612/#comments-107994</link>
<description><![CDATA[Does the fact that TEN of the top 25 rated ads were station promos signify that perhaps most the millions flowing through the BDA&#039;s was wasted?
Cheers/George &quot;AdScam&quot; Parker]]></description>
<pubDate>Tue, 05 Feb 2013 14:49 EST</pubDate>
<author>georgeeparker</author>
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