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<atom:link href="http://adage.com/article/digitalnext/digital-disruption-make-tv-ads-relevant/239623/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Digital Disruption Can Make TV Ads More, Not Less, Relevant]]></title>
<link>http://adage.com/article/digitalnext/digital-disruption-make-tv-ads-relevant/239623/#comments</link>
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<description><![CDATA[CMOs, prepare yourselves, your beautiful TV ads are about to become newly relevant in an era of digital customer relationships.]]></description>
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<title><![CDATA[By: NYPB BOB]]></title>
<link>http://adage.com/article/digitalnext/digital-disruption-make-tv-ads-relevant/239623/#comments-108019</link>
<description><![CDATA[Rumor is Funn Networks, who has been in &quot;stealth&quot;, actually waited ten years to launch a platform very similar to what the author is talking about (if not better). We&#039;ve heard awesome things from consumer control, automatic ad conversion (originating ads could convert to 56 languages) to pinpointing custom tailored ads (product and service specific) for each specific user. In a sense, what would be better than a user actually telling the advertising world what he or she wants at any given time vs the way things are done now? It&#039;s Brilliant! 

Cant wait for what the next five years has in store!]]></description>
<pubDate>Wed, 06 Feb 2013 23:31 EST</pubDate>
<author>NYPB BOB</author>
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<title><![CDATA[By: Doug Levy]]></title>
<link>http://adage.com/article/digitalnext/digital-disruption-make-tv-ads-relevant/239623/#comments-108018</link>
<description><![CDATA[Compelling argument, James! Thank you. People often talk about the shift from broadcast to digital. The smart money is on a different shift... one from shouting a message through megaphone to deepening engagement and building relationships, in any channel. 

- Doug Levy @douglevy1 (CEO, MEplusYOU and co-author of Can&#039;t Buy Me Like, to be published 3/7)]]></description>
<pubDate>Wed, 06 Feb 2013 23:29 EST</pubDate>
<author>Doug Levy</author>
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<title><![CDATA[By: Casey Fitzsimmons]]></title>
<link>http://adage.com/article/digitalnext/digital-disruption-make-tv-ads-relevant/239623/#comments-108010</link>
<description><![CDATA[This is the sweet spot all businesses are looking for - how to use digital in combination with TV to not only drive demand, but capture data on product use! Slowly but surely, we&#039;re getting there.]]></description>
<pubDate>Wed, 06 Feb 2013 14:12 EST</pubDate>
<author>Casey Fitzsimmons</author>
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