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<atom:link href="http://adage.com/article/digitalnext/google-s-adwords-means-mobile-pay/239651/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: What Google's New AdWords Means for Mobile (You'll Pay More For It)]]></title>
<link>http://adage.com/article/digitalnext/google-s-adwords-means-mobile-pay/239651/#comments</link>
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<description><![CDATA[While most companies are still thinking of tablets as mobile, Google is taking direction from its own user behavior data that encompasses desktop, laptop and tablet.]]></description>
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<title><![CDATA[By: Kevin Lee]]></title>
<link>http://adage.com/article/digitalnext/google-s-adwords-means-mobile-pay/239651/#comments-108037</link>
<description><![CDATA[Some would argue that with stagnant CPCs on the desktop/laptop side and lower CPCs on mobile (due to lower observed conversion rate (last click), that retailers and advertisers of all size have seen an increase in ROI over the last couple of years. After all, they improved site-side landing page conversion rates and improved campaign structures and learned how to improve average conversion value. Yet many have used any increase in reserve price on CPCs to activate keywords they would otherwise not be bidding on or to get tablet traffic to convert. It will be interesting to test the new platform to determine how a bid-vector methodology compares.]]></description>
<pubDate>Thu, 07 Feb 2013 12:07 EST</pubDate>
<author>Kevin Lee</author>
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