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<atom:link href="http://adage.com/article/guest-columnists/messaging-focused-women-stuck-past/239694/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Brand Messaging Focused Only on Women Is Stuck in the Past]]></title>
<link>http://adage.com/article/guest-columnists/messaging-focused-women-stuck-past/239694/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[The archetype of women as stay-at-home, subordinate housewives that buy every piece of clothing their husband owns and every product in the fridge isn't going to actually build your brand.]]></description>
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<title><![CDATA[By: fehle]]></title>
<link>http://adage.com/article/guest-columnists/messaging-focused-women-stuck-past/239694/#comments-108146</link>
<description><![CDATA[Michelle, this would have been a great article-30 years ago.]]></description>
<pubDate>Tue, 12 Feb 2013 14:47 EST</pubDate>
<author>fehle</author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/guest-columnists/messaging-focused-women-stuck-past/239694/#comments-108145</link>
<description><![CDATA[Defensive, aren&#039;t we? If the average age of first marriages is rising then - gasp - those men could be making more big boy purchasing decisions all by themselves, and they might even be learning to cook and clean! Careful, if you ignore the emerging trends because they&#039;re not yet reflected in the average, you might miss the opportunity to pioneer and like Michelle says, capture loyalty.]]></description>
<pubDate>Tue, 12 Feb 2013 13:49 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/guest-columnists/messaging-focused-women-stuck-past/239694/#comments-108139</link>
<description><![CDATA[&quot;The notion that women drive the majority of consumer purchases just doesn&#039;t hold up anymore.&quot;Really? Define &quot;purchase&quot;. Is it holding out a credit card and signing your name...or providing the influence on what is bought? In independent research we conducted women are still far and away the driving force in nearly all purchase decisions. And your idea that &quot;men do grocery shopping&quot;...sure they do...and make calls home on their cell phones when they can&#039;t find what&#039;s on the list (no real research on this...just solid observations)

You should attend the 3% conference in San Fran this Fall. You&#039;ll learn a lot

http://3percentconf.com/]]></description>
<pubDate>Tue, 12 Feb 2013 11:57 EST</pubDate>
<author></author>
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<title><![CDATA[By: jdebello]]></title>
<link>http://adage.com/article/guest-columnists/messaging-focused-women-stuck-past/239694/#comments-108134</link>
<description><![CDATA[Michelle, really? First, &quot;subordinates&quot; don&#039;t make major purchasing decisions. Partners do. Second, there is a reason that women are shown in domestic situations--because the vast majority of household purchases (overwhelmingly made by women) are related to--gasp--the household. Third, I&#039;m not sure we&#039;re supposed to jettison reams of research because you&#039;ve &quot;talked to dozens of men.&quot; Fourth, when it comes to good old fashioned gender stereotyping, try to recall a single ad produced in the past decade where an informed male provides information to a clueless female. Can&#039;t think of one? That&#039;s because virtually every ad sets up its premise with a clueless male being schooled by an informed female. Gee, perhaps the &quot;sexist, old boy&quot; creative directors are all secret Fenstermaker Feminists. Lastly, love your conclusion--marketers need to work harder and pay attention to...humans. Got it.

Clients of WD Partners...good luck!]]></description>
<pubDate>Tue, 12 Feb 2013 10:22 EST</pubDate>
<author>jdebello</author>
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