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<atom:link href="http://adage.com/article/agency-news/edelman-moves-paid-space-media-agency-hire/239745/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Edelman Moves Into Paid Space With Media Agency Hire]]></title>
<link>http://adage.com/article/agency-news/edelman-moves-paid-space-media-agency-hire/239745/#comments</link>
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<ttl>120</ttl>
<description><![CDATA["When we're managing brands in digital and social media, the paid components are unavoidable," Edelman's Kevin King said.]]></description>
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<link>http://adage.com/article/agency-news/edelman-moves-paid-space-media-agency-hire/239745/#comments-108138</link>
<description><![CDATA[An interesting change of fate. A decade or so ago - before we started using terms like &quot;paid, owned and earned&quot; - ad agencies were buying PR firms to establish &quot;synergy.&quot; Journalists reportedly have a saying that goes something like &quot;it&#039;s the same old news, it just happens to different people.&quot;]]></description>
<pubDate>Tue, 12 Feb 2013 11:31 EST</pubDate>
<author></author>
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<link>http://adage.com/article/agency-news/edelman-moves-paid-space-media-agency-hire/239745/#comments-108137</link>
<description><![CDATA[This is a necessary move. The intersection of paid and earned media is no more prevalent than the social networks. If your message doesn&#039;t resonate your paid amplification of the message fails. So, the best campaigns are a collaboration of the earned media social team and the paid team.]]></description>
<pubDate>Tue, 12 Feb 2013 11:18 EST</pubDate>
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