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<atom:link href="http://adage.com/article/see-the-spot/armour-unveils-biggest-global-advertising-campaign/239769/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Under Armour Unveils Anthem to Kick Off Its Biggest Global Ad Push]]></title>
<link>http://adage.com/article/see-the-spot/armour-unveils-biggest-global-advertising-campaign/239769/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[Sportswear giant launches global ad push with minute-long "I Will" spot, which features inspiring athletic feats mixed with tech-enabled gear.]]></description>
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<title><![CDATA[By: stuff]]></title>
<link>http://adage.com/article/see-the-spot/armour-unveils-biggest-global-advertising-campaign/239769/#comments-108293</link>
<description><![CDATA[&quot;innovation and inspiration&quot; -- isn&#039;t that nike&#039;s brand essence?! although i can&#039;t imagine nike running anything as inelegant and egocentric as this spot. under armour has some great technologies, but without establishing and expressing an authentic connection to its consumers in a unique and resonant way, it will remain a wanna-be brand -- denise lee yohn]]></description>
<pubDate>Mon, 18 Feb 2013 18:18 EST</pubDate>
<author>stuff</author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/see-the-spot/armour-unveils-biggest-global-advertising-campaign/239769/#comments-108164</link>
<description><![CDATA[Over promissory. 

A t-shirt or Nike-esque fuel band doesn&#039;t make you better.
Might help you achieve your potential&hellip;
Great brands show some humility.]]></description>
<pubDate>Wed, 13 Feb 2013 13:15 EST</pubDate>
<author></author>
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