<rss version="2.0"
					xmlns:content="http://purl.org/rss/1.0/modules/content/"
					xmlns:wfw="http://wellformedweb.org/CommentAPI/"
					xmlns:opensearch="http://a9.com/-/spec/opensearch/1.1/"
					xmlns:atom="http://www.w3.org/2005/Atom"
				  >
<channel>
<atom:link href="http://adage.com/article/digitalnext/ways-brands-twitter-s-vine-app/239775/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Five Ways Brands Can use Twitter's Vine App]]></title>
<link>http://adage.com/article/digitalnext/ways-brands-twitter-s-vine-app/239775/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[What brands need to realize is that the 6-second Vine video IS the ad, just like a 140 character tweet.]]></description>
<item>
<title><![CDATA[By: Ben Galioto]]></title>
<link>http://adage.com/article/digitalnext/ways-brands-twitter-s-vine-app/239775/#comments-108167</link>
<description><![CDATA[I like GE&#039;s approach to this type of advertising, I&#039;m more impressed with Nabisco&#039;s adverbomb (hasn&#039;t this term caught on yet) within this as well. Now I want a Ritz cracker.]]></description>
<pubDate>Wed, 13 Feb 2013 15:11 EST</pubDate>
<author>Ben Galioto</author>
</item>
<item>
<title><![CDATA[By: Gary Gogis]]></title>
<link>http://adage.com/article/digitalnext/ways-brands-twitter-s-vine-app/239775/#comments-108160</link>
<description><![CDATA[GE&#039;s vine is similar to the one Brandin6 did (first to utilize the tap to stop see #magic 6 ball) which was featured in a mashable.com article. Brandin6 (brandin6.com) is trying to help brands enter the Vine space by holding contests for brands and cash prizes for the vine creators - a type of crowd source.]]></description>
<pubDate>Wed, 13 Feb 2013 11:44 EST</pubDate>
<author>Gary Gogis</author>
</item>
<item>
<title><![CDATA[By: Jeff Greenhouse]]></title>
<link>http://adage.com/article/digitalnext/ways-brands-twitter-s-vine-app/239775/#comments-108159</link>
<description><![CDATA[The thing that advertisers and agencies are going to have to realize about this new format is that they will mostly be creating teasers and trying to lead viewers into a longer format. You really have time to say one quick, clear, strong thing (much like the concept of a Tweet). Try to do more than that, and you&#039;ll accomplish nothing.

www.201proof.com | www.JeffGreenhouse.com]]></description>
<pubDate>Wed, 13 Feb 2013 10:51 EST</pubDate>
<author>Jeff Greenhouse</author>
</item>
</channel>
</rss>