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<atom:link href="http://adage.com/article/creativity-pick-of-the-day/dell-enters-alternative-universe-delightful-y-r-spot/239784/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Dell Enters an 'Alternative Universe' With Delightful Y&R Spot]]></title>
<link>http://adage.com/article/creativity-pick-of-the-day/dell-enters-alternative-universe-delightful-y-r-spot/239784/#comments</link>
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<description><![CDATA[Dell's newest spot tells the quirky tale of Thomas, a district manager who enters a different world during his commute, thanks to the power of Dell technology.]]></description>
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<link>http://adage.com/article/creativity-pick-of-the-day/dell-enters-alternative-universe-delightful-y-r-spot/239784/#comments-108328</link>
<description><![CDATA[thank you Y&amp;R. and bravo Dell, for a change.]]></description>
<pubDate>Wed, 20 Feb 2013 07:27 EST</pubDate>
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<link>http://adage.com/article/creativity-pick-of-the-day/dell-enters-alternative-universe-delightful-y-r-spot/239784/#comments-108190</link>
<description><![CDATA[The nice thing about the Dell commercials is that they have shifted their focus off of the shiny piece of tech and put it on the emotional value of what that tech enables people to do with it. I love the concept of creative self-fulfillment for a city suit guy almost as much as their young teens in love (give back the stars) commercial. THIS is what advertising is at its best - an acknowledgment of how a product can enable you to be the best version of your self. Encore, Dell! Encore!]]></description>
<pubDate>Thu, 14 Feb 2013 14:36 EST</pubDate>
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<link>http://adage.com/article/creativity-pick-of-the-day/dell-enters-alternative-universe-delightful-y-r-spot/239784/#comments-108170</link>
<description><![CDATA[I love the idea behind this spot, as well as the entire visual execution of it. It does a great job of highlighting the USP of the product. The only place where it falls a little short is in the voiceover (both in terms of the script and the delivery). All in all though, I&#039;d say its a solid spot for a Windows-based product (which we haven&#039;t gotten a lot of lately). 

www.201proof.com | www.JeffGreenhouse.com]]></description>
<pubDate>Wed, 13 Feb 2013 17:15 EST</pubDate>
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