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<atom:link href="http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: What's a 'Like' Worth? Ask Facebook's Graph Search]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Forget Google SEO: businesses need to start caring about Facebook Graph Search optimization.]]></description>
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<title><![CDATA[By: Adam Evanich]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-110489</link>
<description><![CDATA[Thanks man, really helped me ;) 
www.hack-facebook-password.org , great post keep it up !!]]></description>
<pubDate>Wed, 15 May 2013 22:13 EDT</pubDate>
<author>Adam Evanich</author>
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<title><![CDATA[By: Brad Blosser]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108854</link>
<description><![CDATA[I think any troglodyte live under a rock caveman who thinks that social media advertising (in this case Facebook) is as much in danger of becoming instinct as the troglodyte that said advertising on the internet/world wide web isn&#039;t going to bring in any business.

Now the questions asked about quantifiable measuring of how effective for a specific business owner in a specific area vs. the industry that business owner is involved in as a whole is a different subject.]]></description>
<pubDate>Wed, 13 Mar 2013 20:14 EDT</pubDate>
<author>Brad Blosser</author>
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<title><![CDATA[By: David Pierpont]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108625</link>
<description><![CDATA[Ugh I have so many things to say about this...Folks keep pushing numbers to your national page, that is the best ROI for your efforts for communications and promotions and engagement, not the local page, unless you are a sports team, large hotel or some other business like a theme park. Otherwise you cannibalize your efforts to gain fans and the benefits in search mentioned by the author. Save local pages for monitoring checkins and customer reviews, but I would lock you page down from comments. Here is a link to the rest of my rant. :) https://plus.google.com/u/0/107858612530480997076/posts/8ytMmDKnF8Q]]></description>
<pubDate>Wed, 06 Mar 2013 09:44 EST</pubDate>
<author>David Pierpont</author>
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<title><![CDATA[By: Fred Jorgensen]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108239</link>
<description><![CDATA[I would like to see them distinguish between paid and organic &quot;Likes&quot;. Favoring brands that pay for &quot;Likes&quot; with prominent search results won&#039;t serve its users.]]></description>
<pubDate>Fri, 15 Feb 2013 16:21 EST</pubDate>
<author>Fred Jorgensen</author>
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<title><![CDATA[By: Kathryn Gorges]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108238</link>
<description><![CDATA[I agree, Kevin. This means you want to think about the community you&#039;re building around the page -- are they in your target and/or associated with your target? Are they influencers? And if you have multiple target market segments, which is the primary one for your Facebook page? How does the page look to your target segment&#039;s friends? Is it cool to that market, even thought it may only be a secondary segment? How will you get people to search for you so they&#039;ll know if their friends like your page? I can envision clever tactics around that. 

Changing this doesn&#039;t change the orientation people bring to Facebook though -- it&#039;s not the place people go to buy stuff or look for what to buy. It&#039;s a place to hangout... So, I&#039;m imagining this will shore up the &#039;top of funnel&#039; visibility, not the moment of purchase visibility.]]></description>
<pubDate>Fri, 15 Feb 2013 15:20 EST</pubDate>
<author>Kathryn Gorges</author>
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<title><![CDATA[By: Kevin von Duuglas-Ittu]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108207</link>
<description><![CDATA[Nice thoughtful piece Clara. What will really matter here is when we discover what the cues Facebook will be using for showing search results beyond just page likes. Just as the Google algo was constantly teased out and changed, when Best Practices start to line up with Facebook weightings - if search behaviors start to swing in this direction - then we really have a new SEO question.]]></description>
<pubDate>Fri, 15 Feb 2013 07:44 EST</pubDate>
<author>Kevin von Duuglas-Ittu</author>
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<item>
<title><![CDATA[By: Kevin von Duuglas-Ittu]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108203</link>
<description><![CDATA[While it is fair to say that the article overstates things - this is Advertizing after all - it would also be fair to say that this is potentially a proverbial &quot;game changer&quot;. Before this the simple thinking that drove most Facebook marketing was largely the chasing of relatively empty &quot;like&quot; numbers, but now if Facebook can change behaviors, bend search into social dynamics including all sorts of friend watching/stalking behaviors that already move Facebook, there is the potential for an SEO / SEM Gold Rush here.

Sure that is a huge &quot;if&quot;. But the fact of the matter is that now friends of friends of Likes, network size, density and shape, and Facebook&#039;s algorithm shifts all are going to be attached to a new dynamic function that goes well beyond the News Feed. The story is perhaps less about whether Facebook Search will rival Google Search - at least for now - but rather is &quot;What you are doing on Facebook needs more thoughtful long term planning and SE0/SEM type strategies&quot;]]></description>
<pubDate>Thu, 14 Feb 2013 23:16 EST</pubDate>
<author>Kevin von Duuglas-Ittu</author>
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<title><![CDATA[By: Marshall Chiles]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108196</link>
<description><![CDATA[I think this is a huge step for search marketing. Surely Google+ will play into regular Google searches. And Google+ recently overtook YouTube as the #2 social site in the world. Can Google+ catch up to Facebook? Can Facebook catch up to Google? We shall see who ends up Pepsi &amp; who ends up Coke. But at the end of the day, as a marketing professional, I am investing in both. I say get on Facebook ASAP. I have been for years &amp; have my biggest client with ~70k fans. My own business has ~11k. Yea, Facebook search will be beneficial for me.]]></description>
<pubDate>Thu, 14 Feb 2013 17:34 EST</pubDate>
<author>Marshall Chiles</author>
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<title><![CDATA[By: Tim Bevins]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108184</link>
<description><![CDATA[Curious about the &quot;resources&quot; actually needed to market on Facebook. They include far more than the efforts to create and continuously populate Facebook pages with relevant content, of course; the analytics behind the scene cost money and time. But the case for experiential marketing (in the next comment) is too strong, IMO, to ignore.]]></description>
<pubDate>Thu, 14 Feb 2013 12:04 EST</pubDate>
<author>Tim Bevins</author>
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<title><![CDATA[By: Craig Cooper]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108183</link>
<description><![CDATA[Garbage in. Garbage out.]]></description>
<pubDate>Thu, 14 Feb 2013 11:53 EST</pubDate>
<author>Craig Cooper</author>
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<title><![CDATA[By: L. Fish]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108181</link>
<description><![CDATA[With all due respect to Ms. Shih for some excellent observations, this article and the AdAge email subtitle assertion &quot;Facebook Search Graph Optimization Becomes As Important As Google SEO&quot; are yet one more example of the swelling crowd of people who are hopelessly deep in the social media frenzy, making their livings writing about it, and desperate for it to be proven to be as productive for marketers as, in this case, search. Yes, the author admits at the very end of the piece that FB still has a long way to go, but let&#039;s be serious. Light years of difference for serious marketers in terms of the real lead generation and commerce potential between FB and Google. And it will very likely remain that way for a very very long time, possibly forever. They&#039;re simply two different models attracting users, generally, with very different intents. The notion that huge numbers of users will switch from the ability to compare the unprecedented choice that the full web has brought us to suddenly basing all or even many purchase decisions on what their &quot;friends&quot; prefer (the word used very loosely as is appropriate for Facebook connections), is entirely unproven and frankly pretty dubious. We now live in a marketing world of measurable bottom-line results. Until there actually are some, I submit that the unjustified hype just fuels clients&#039; confusion about tactics and leads to premature allocation of resources that could be better invested in what we can see is delivering.]]></description>
<pubDate>Thu, 14 Feb 2013 11:44 EST</pubDate>
<author>L. Fish</author>
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<item>
<title><![CDATA[By: Scott Justis]]></title>
<link>http://adage.com/article/digitalnext/a-worth-facebook-s-graph-search/239795/#comments-108180</link>
<description><![CDATA[Excellent! It makes the case for experiential marketing.]]></description>
<pubDate>Thu, 14 Feb 2013 11:25 EST</pubDate>
<author>Scott Justis</author>
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