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<atom:link href="http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Publishers: Here's Why Your Display Ads Are Getting Crushed By Social and Search]]></title>
<link>http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Revenue is going to search, social and, in the not-too-distant future, mobile.]]></description>
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<title><![CDATA[By: Jan Jilek]]></title>
<link>http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments-108403</link>
<description><![CDATA[I fully disagree. Automated buying process and bidding works best for scaling sales, but it not reflect best &quot;metric&quot; for value of display ad space. Same display ad can have different &quot;value&quot; on different sites (even for the same user). Social media and search are taking more money because they are more targeted. Also if big publishers agree on RTB it will be easier for Google to eventually kill all other RTB players and dominate also display market, and that will be the end of the web publishing as we know it (and not so pretty picture).]]></description>
<pubDate>Sat, 23 Feb 2013 20:16 EST</pubDate>
<author>Jan Jilek</author>
</item>
<item>
<title><![CDATA[By: Troy McConnell]]></title>
<link>http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments-108388</link>
<description><![CDATA[One &quot;classic example&quot; game in game theory is the prisoner&#039;s dilemma where the players get a better payoff if they both cooperate but their best strategy is to &quot;not cooperate&quot; because they don&#039;t know how the other player will play. Change the players from prisoners to publisher (on one side) and agency (on the other) and suddenly the reasons behind what you describe in the article becomes clear.]]></description>
<pubDate>Fri, 22 Feb 2013 14:57 EST</pubDate>
<author>Troy McConnell</author>
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<title><![CDATA[By: Anantha Narayanan]]></title>
<link>http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments-108368</link>
<description><![CDATA[Bully Eye. Targeted Ads, Highly Visible Units, Wrapped with good content. No one can dispute that.
To @ryan... kiosks are good on paper, consumers have traditionally refused to use them one exception I have see is Redbox.]]></description>
<pubDate>Thu, 21 Feb 2013 13:55 EST</pubDate>
<author>Anantha Narayanan</author>
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<title><![CDATA[By: TIM SULLIVAN]]></title>
<link>http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments-108362</link>
<description><![CDATA[Great article, Dave. You hit the nail on the head. We are running 95% of our display through programmatic (including FBX) and the results are 3X what we used to see a few short years ago via direct buys and ad networks. As advertisers continue to demand higher performance by speaking with their budgets I am convinced that the majority of publishers will be forced to move to the model you describe. Many of the top 100 are already there.

Tim Sullivan
http://www.cendyn.com]]></description>
<pubDate>Thu, 21 Feb 2013 11:59 EST</pubDate>
<author>TIM SULLIVAN</author>
</item>
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<title><![CDATA[By: ryan drake-lee]]></title>
<link>http://adage.com/article/digitalnext/publishers-display-ads-trounced-social-search/239925/#comments-108359</link>
<description><![CDATA[There is a new channel emerging in reverse vending machine (RVM) recycling kiosks. These RVMs interrupt consumers on their way into the store, which is much better than delivering ads and coupons on the way out of the store like most grocers do now. This channel is integrated with mobile through apps and social features.]]></description>
<pubDate>Thu, 21 Feb 2013 10:14 EST</pubDate>
<author>ryan drake-lee</author>
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