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<atom:link href="http://adage.com/article/media/safeway-envisions-future-print-ads/239975/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Safeway Envisions Future Without Print Ads]]></title>
<link>http://adage.com/article/media/safeway-envisions-future-print-ads/239975/#comments</link>
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<description><![CDATA[Safeway is doing its best to eliminate print advertising in favor of more personalized digital ads. It spent $20 million on newspaper ads through Nov. 2012.]]></description>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/media/safeway-envisions-future-print-ads/239975/#comments-108861</link>
<description><![CDATA[The trend really is with digital ads and targeted ads. I think they are doing the right thing here and doing a pivot to digital. However, I think it would be wrong if they just gave up on print. While digital is the future, print ads still offer a good alternative to coupons and advertising to &ldquo;cover the bases&rdquo; so to speak whilst people are offline. Take it from this post here: http://blog.printplace.com/print-media-marketing-and-advertising-in-the-changing-media-landscape/ . Printed materials are part of our culture, and it continues to be a big part of us everyday.]]></description>
<pubDate>Thu, 14 Mar 2013 09:24 EDT</pubDate>
<author></author>
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