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<atom:link href="http://adage.com/article/digital/twitter-grow/239992/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: When Did Twitter Grow Up?]]></title>
<link>http://adage.com/article/digital/twitter-grow/239992/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[

As a cultural force, Twitter has logged many defining moments. But as an ad platform and marketing tool, Twitter's coming-of-age appears to be happening now.]]></description>
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<link>http://adage.com/article/digital/twitter-grow/239992/#comments-108421</link>
<description><![CDATA[Let&#039;s hope Twitter takes the responsibility of being the RTM leader seriously. They took seriously identity authentication for celebrities and should take seriously both validation of brand identities as well as a system that can predict and respond to hack attempts or even successful hacks of a brand account. PayPal and financial institutions take access control seriously for accounts valuing $1000. A bran&#039;d Twitter presence has the potential to generate millions of positive or negative brand impact and should be treated that way.]]></description>
<pubDate>Mon, 25 Feb 2013 14:44 EST</pubDate>
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<link>http://adage.com/article/digital/twitter-grow/239992/#comments-108417</link>
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<pubDate>Mon, 25 Feb 2013 13:11 EST</pubDate>
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<link>http://adage.com/article/digital/twitter-grow/239992/#comments-108414</link>
<description><![CDATA[Mass Twitter followers are a gold mine for business entrepreneurs who want to accelerate their business to new levels and enhance their Social Media presence. Twitter is one of the biggest social media platforms out there and is going to continue to grow. You can visit us at www.thefanmarket.com for more info on twitter followers and more social media arenas.]]></description>
<pubDate>Mon, 25 Feb 2013 11:34 EST</pubDate>
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<link>http://adage.com/article/digital/twitter-grow/239992/#comments-108412</link>
<description><![CDATA[It certainly appears that Twitter has arrived, based on ever increasing Twitter activity - especially during big events such as The SuperBowl, the SOTU and last night, the Oscars. And brands jumping in to make memorable and/or favorable impressions during the event - with potential payoffs in terms of buzz and coverage post-event, is also understandable. 

I am curious though to see some data on how much of that buzz translates into short-term sales or at least long-term brand equity.

Mohan Kompella (T: @BminusC)]]></description>
<pubDate>Mon, 25 Feb 2013 11:18 EST</pubDate>
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