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<atom:link href="http://adage.com/article/media/samsung-j-c-penney-make-huge-bets-oscars/239994/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Samsung, J.C. Penney Make Huge Bets On the Oscars]]></title>
<link>http://adage.com/article/media/samsung-j-c-penney-make-huge-bets-oscars/239994/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[The last of the episodic Samsung spots will feature a cameo by Oscar-nominated filmmaker Tim Burton.]]></description>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/media/samsung-j-c-penney-make-huge-bets-oscars/239994/#comments-108407</link>
<description><![CDATA[This article is funny. It cites last year&#039;s JCP advertisements during the Oscars as ranked among the most effective commercials to roll out during the broadcast. As JCP continues to bleed money hand over fist due to their new pricing strategy, maybe Ad Age should consider changing their view of just what exactly an effective advertising campaign is. Penney&#039;s same store sales have been an unmitigated disaster. And if the educational ads were effective, then it was only in educating customers that they no longer want to shop there. Not a great analysis Ad Age.]]></description>
<pubDate>Sun, 24 Feb 2013 13:26 EST</pubDate>
<author></author>
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