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<atom:link href="http://adage.com/article/media/oscar-advertising-marketers-tap-1-6-million-commercials/239999/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Oscar Advertising: Dissecting the $1.6 Million Commercials]]></title>
<link>http://adage.com/article/media/oscar-advertising-marketers-tap-1-6-million-commercials/239999/#comments</link>
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<ttl>120</ttl>
<description><![CDATA[How did marketers, from Diet Coke to JC Penney to Hyundai, take advantage of the Oscars, the second-most expensive advertising opportunity on TV?]]></description>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/media/oscar-advertising-marketers-tap-1-6-million-commercials/239999/#comments-108425</link>
<description><![CDATA[For those of us of a certain age, the Grey Poupon spot represents brilliance, right down to the 1980&#039;s washed out film look and the cool aloofness of the actors. Took a great idea and updated it in a fun, relevant, memorable way.

http://www.quisenblog.com.]]></description>
<pubDate>Mon, 25 Feb 2013 17:45 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/media/oscar-advertising-marketers-tap-1-6-million-commercials/239999/#comments-108419</link>
<description><![CDATA[Fell asleep during the first few minutes of the JCP ad... oh, really?
Didn&#039;t seem that short.]]></description>
<pubDate>Mon, 25 Feb 2013 13:54 EST</pubDate>
<author></author>
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<title><![CDATA[By: ]]></title>
<link>http://adage.com/article/media/oscar-advertising-marketers-tap-1-6-million-commercials/239999/#comments-108413</link>
<description><![CDATA[Even the best commercial was far worse than the worst movie nominated for anything. Once again advertising agencies are guilty of throwing ideas against the wall just to see if anything will stick in order to bill the client.]]></description>
<pubDate>Mon, 25 Feb 2013 11:33 EST</pubDate>
<author></author>
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