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<atom:link href="http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments" rel="self" type="application/rss+xml" /><title><![CDATA[Comments on: Why Most Brand Tweets Fell Flat During the Oscars]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments</link>
<language>en-us</language>
<ttl>120</ttl>
<description><![CDATA[Marketers are learning what it's like to react to live events. It's not easy.]]></description>
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<title><![CDATA[By: Corey Clayton]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments-108459</link>
<description><![CDATA[Also of note, Oreo tried to repeat their Super Bowl success, and saw very little engagement in their 4 tweets (one was for &quot;Walking Dead&quot;) 

https://twitter.com/WWE/status/305827788928196609
Too bad you missed our @WWE tweet during the show. We&#039;re big fans of &quot;Lincoln.&quot;]]></description>
<pubDate>Tue, 26 Feb 2013 14:30 EST</pubDate>
<author>Corey Clayton</author>
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<item>
<title><![CDATA[By: Tom Jeffrey]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments-108458</link>
<description><![CDATA[The big reason the Oreo Super Bowl Tweet was such a hit is because Oreo capitalized on an unusual event - the 34 minute blackout, during which time the second screen became the primary screen. Trying to repeat that feat and results during regular programming with no interruptions to keep people focused on Twitter is a tall order.]]></description>
<pubDate>Tue, 26 Feb 2013 14:17 EST</pubDate>
<author>Tom Jeffrey</author>
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<title><![CDATA[By: Mark Nelson]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments-108451</link>
<description><![CDATA[I&#039;m in total agreement with your great analysis. Like the Oscars themselves, the advertising - social and traditional - fell flat. My fav - NY Times. Their real-time coverage was better than the Oscars themselves.]]></description>
<pubDate>Tue, 26 Feb 2013 13:00 EST</pubDate>
<author>Mark Nelson</author>
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<item>
<title><![CDATA[By: Mickey Lonchar]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments-108447</link>
<description><![CDATA[Always a pleasure to hear your perspective, Jay. As presented, this article is essentially a boardroom-friendly &#039;Twitter Best Practices Guide.&#039;

http://www.quisenblog.com]]></description>
<pubDate>Tue, 26 Feb 2013 12:02 EST</pubDate>
<author>Mickey Lonchar</author>
</item>
<item>
<title><![CDATA[By: Kim Siever]]></title>
<link>http://adage.com/article/digitalnext/brand-tweets-fell-flat-oscars/240014/#comments-108423</link>
<description><![CDATA[I disagree on the Oscar Meyer tweet. I actually found it funny.]]></description>
<pubDate>Mon, 25 Feb 2013 16:38 EST</pubDate>
<author>Kim Siever</author>
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