http://adage.com/rss-feed.php?section_id=1 en-us 120 http://adage.com/rss-feed.php?section_id=1 http://adage.com/img/adage-logo-sm.gif http://adage.com/mediaworks/article.php?article_id=142017
LOS ANGELES (AdAge.com) -- For the first time in its 28-year history, MTV has updated its iconic logo. Largely forgoing the network's music heritage, the new three-dimensional design instead showcases MTV's reality-TV talent, such as the casts of "Jersey Shore," "The Buried Life" and "Teen Mom." But is this new look enough for the struggling Viacom brand?]]> http://adage.com/mediaworks/article.php?article_id=142017 Tue, 09 Feb 2010 14:04:18 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/mediaworks/article.php?article_id=142015
An informal review of sentiment -- conducted by checking the 50 most recent tweets that name-checked both a given brand and its associated celebrity (e.g., Megan Fox and Motorola) -- suggests that, at least with this subset of Super Bowl spots, consumers were mostly very happy with the match-ups.]]> http://adage.com/mediaworks/article.php?article_id=142015 Tue, 09 Feb 2010 13:29:42 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/digital/article.php?article_id=141993
NEW YORK (AdAge.com) -- Occasionally the disconnect between conversation on the web and, well, real conversation, becomes abundantly clear.]]> http://adage.com/digital/article.php?article_id=141993 Tue, 09 Feb 2010 10:12:01 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/mediaworks/article.php?article_id=141990
MINNEAPOLIS (AdAge.com) -- Countless cable options, let alone smaller screens like computers and cellphones. The broadcast business model under assault. Two teams from relatively small markets. Add it up -- as CBS has -- and what do you get? The most-watched TV event of all time.]]> http://adage.com/mediaworks/article.php?article_id=141990 Mon, 08 Feb 2010 15:56:34 -0500 jrash@cmithun.com(John Rash) http://adage.com/mediaworks/article.php?article_id=141985
NEW YORK (AdAge.com) -- The Super Bowl has long been -- and probably shall forever be -- known as the Big Game. Yet developments over the past two years make us think it's getting a little smaller.]]> http://adage.com/mediaworks/article.php?article_id=141985 Mon, 08 Feb 2010 13:39:01 -0500 bsteinberg@adage.com(Brian Steinberg) http://adage.com/digital/article.php?article_id=141993
NEW YORK (AdAge.com) -- Occasionally the disconnect between conversation on the web and, well, real conversation, becomes abundantly clear.]]> http://adage.com/digital/article.php?article_id=141993 Tue, 09 Feb 2010 10:12:01 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digital/article.php?article_id=141984 CHICAGO (AdAge.com) -- Anheuser-Busch InBev has kept largely mum on its marketing plans for this summer's FIFA World Cup, but it tipped its hand a bit late Friday when agency DDB put out a casting call for an apparent Bud-themed reality show.]]> http://adage.com/digital/article.php?article_id=141984 Mon, 08 Feb 2010 13:28:06 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/digital/article.php?article_id=141978
LOS ANGELES (AdAge.com) -- Like all things Hollywood, Oscar is getting some work done to keep up a more youthful appearance. Along with the ballyhoo surrounding the Best Picture category, now with 10 nominees instead of five for this year's 82nd annual telecast, airing March 7 on ABC, the ceremony is getting its first social-media push to attract younger viewers.]]> http://adage.com/digital/article.php?article_id=141978 Mon, 08 Feb 2010 11:32:08 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/digital/article.php?article_id=141961 NEW YORK (AdAge.com) -- In the short history of online TV-watching, one standard has largely held fast: Shows that run online have significantly fewer ads than shows that run on the boob tube. But that could soon change.]]> http://adage.com/digital/article.php?article_id=141961 Mon, 08 Feb 2010 00:00:00 -0500 bsteinberg@adage.com(Brian Steinberg) http://adage.com/digital/article.php?article_id=141973
NEW YORK (AdAge.com) -- Pepsi's Refresh Project, a first-of-its-kind experiment in social media that invests the brand in community-building projects, won't simply leave a legacy for the recipients of its financial grants. It's also a pivotal test case for other brands trying to navigate an ad-cluttered, cynic-rich marketing landscape.]]> http://adage.com/digital/article.php?article_id=141973 Mon, 08 Feb 2010 00:00:00 -0500 nzmuda@adage.com(Natalie Zmuda) http://adage.com/datacenter/article.php?article_id=106349 Megabrands Top 200 Brands ranked by measured U.S. media spending. Top 200 Megabrands By measured media spending in 2007 ]]> http://adage.com/datacenter/article.php?article_id=106349 Mon, 23 Jun 2008 00:00:00 -0400 http://adage.com/datacenter/article.php?article_id=106359 Rankings of Marketing Services agencies, including top Direct Marketing, Sales Promotion and Interactive agencies.]]> http://adage.com/datacenter/article.php?article_id=106359 Mon, 05 May 2008 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=106494 Media Specialist Cos. Rankings of the largest media buying and planning companies; latest edition: 2008. Top media specialist cos. in 2007 ]]> http://adage.com/datacenter/article.php?article_id=106494 Mon, 05 May 2008 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=124810 An index to updates made to Ad Age's Annual 2008 (Dec. 31).]]> http://adage.com/datacenter/article.php?article_id=124810 Fri, 01 Feb 2008 16:57:10 -0500 http://adage.com/datacenter/article.php?article_id=106442 PIB Index page]]> http://adage.com/datacenter/article.php?article_id=106442 Wed, 10 Jan 2007 00:00:00 -0500 http://adage.com/agencynews/article.php?article_id=142012 LONDON (AdAge.com) -- Havas Worldwide reported full-year 2009 revenue was down 8.1% to $1.99 billion. On a regional basis, Havas said it saw signs of economic recovery in North America, Asia and Latin America but that "the U.K. market is still suffering from the effects of the crisis."]]> http://adage.com/agencynews/article.php?article_id=142012 Tue, 09 Feb 2010 12:49:34 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=141998 LONDON (AdAge.com) -- Mindshare has matched its win of Unilever's $800 million North American media business with a clean sweep of Western Europe. The WPP-owned agency has retained its $1.1 billion media planning and buying business in the U.K., Netherlands, Germany, France, Spain and the Nordics, as well as keeping hold of the business in India and Thailand.]]> http://adage.com/globalnews/article.php?article_id=141998 Tue, 09 Feb 2010 08:07:06 -0500 ehall@adage.com(Emma Hall) http://adage.com/digital/article.php?article_id=141984 CHICAGO (AdAge.com) -- Anheuser-Busch InBev has kept largely mum on its marketing plans for this summer's FIFA World Cup, but it tipped its hand a bit late Friday when agency DDB put out a casting call for an apparent Bud-themed reality show.]]> http://adage.com/digital/article.php?article_id=141984 Mon, 08 Feb 2010 13:28:06 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/agencynews/article.php?article_id=141952
NEW YORK (AdAge.com) -- In addition to the bushels of industry plaudits the agency picks up every year, it looks like Crispin Porter & Bogusky, the flagship agency of Toronto-based holding company MDC Partners, is the front-runner to add another prize to its trophy case: Independent Agency of the Year.]]> http://adage.com/agencynews/article.php?article_id=141952 Fri, 05 Feb 2010 13:37:17 -0500 nparish@adage.com(Nick Parish) http://adage.com/globalnews/article.php?article_id=141916
BUENOS AIRES (AdAge.com) -- Pepsi-Cola's intriguing insight from Latin America that many Spanish speakers can pronounce the brand's name more easily and phonetically without that pesky second "P," has arrived in Spain. In a new commercial-within-a-commercial, hunky Spanish soccer star Fernando Torres gets fed up when the director keeps correcting the way he says "Pesi" on camera.]]> http://adage.com/globalnews/article.php?article_id=141916 Thu, 04 Feb 2010 10:34:14 -0500 http://adage.com/hispanic/article.php?article_id=141840
NEW YORK (AdAge.com) -- In a world of dual screens, Telemundo and Ford are trying to redefine branded programming.]]> http://adage.com/hispanic/article.php?article_id=141840 Mon, 01 Feb 2010 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=141802
NEW YORK (AdAge.com) -- Clorox has partnered with Univision to create a prime-time special as well as topic-specific content segments that will run for the rest of the year during the Spanish-language network's morning programs and in its other properties. It's the latest example of a big marketer tilting toward not only product placement but also thoroughly threading its product and messages across a program or series -- all meant to create an affinity with specific groups of consumers.]]> http://adage.com/hispanic/article.php?article_id=141802 Thu, 28 Jan 2010 16:46:30 -0500 bsteinberg@adage.com(Brian Steinberg) http://adage.com/hispanic/article.php?article_id=141542
NEW YORK (AdAge.com) -- Adlatina, one of ad age's international partners, searches Latin America and Spain for the best marketers, ad agencies and industry executives, and publishes an annual ranking. Here are Adlatina's top 10 marketers for 2009.]]> http://adage.com/hispanic/article.php?article_id=141542 Mon, 18 Jan 2010 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=141243 NEW YORK (AdAge.com) -- A new peer-to-peer business network is bringing together Hispanic marketers to share everything from dealing with the need for better data to hot topics such as the acculturation of Latino consumers.]]> http://adage.com/hispanic/article.php?article_id=141243 Mon, 04 Jan 2010 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=141245
Here are a few campaigns from this year's Multicultural Agency of the Year entries that resonated with young bicultural Hispanics, an elusive but growing target for marketers.]]> http://adage.com/hispanic/article.php?article_id=141245 Mon, 04 Jan 2010 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/cmostrategy/article.php?article_id=142013
Visa Global CMO Antonio Lucio visited with Advertising Age to talk about its new global Olympics campaign and why the Games are a key part of Visa marketing.]]> http://adage.com/cmostrategy/article.php?article_id=142013 Tue, 09 Feb 2010 13:03:28 -0500 http://adage.com/cmostrategy/article.php?article_id=141991
Although Focus on the Family's Tim Tebow Super Bowl ad can be examined from many angles, an interesting angle for a CMO relates to understanding issue-based advertising and how it might differ from more traditional brand-advertising efforts.]]> http://adage.com/cmostrategy/article.php?article_id=141991 Mon, 08 Feb 2010 15:58:25 -0500 http://adage.com/cmostrategy/article.php?article_id=141940
LOS ANGELES (AdAge.com) -- American Family Insurance VP-Marketing Lisa Bacus recently spoke with Ad Age about lessons learned from her entertainment programs, the importance of bringing all her agency partners together for quarterly creative meetings and why branding should always prevail over tactics.]]> http://adage.com/cmostrategy/article.php?article_id=141940 Mon, 08 Feb 2010 00:00:00 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/cmostrategy/article.php?article_id=141897
The most-successful brands do not focus on what we need; they focus on what we want. Fortunately for brands, when it comes to identifying what people want, we aren't particularly complex. The human mind seeks to satisfy 10 primary wants. Direct your actions toward meeting as many as possible, and your brand will grow exponentially.]]> http://adage.com/cmostrategy/article.php?article_id=141897 Wed, 03 Feb 2010 13:03:43 -0500 http://adage.com/digital/article.php?article_id=141882
Thousands are converging in New York and other global locations such as Berlin and Sao Paulo to celebrate and discuss this breathtaking and disruptive development in marketing and communication. Lest I not be counted in this participatory feast, I've concluded that a little introspection, and "past is prologue" historical reflection, might be in order.]]> http://adage.com/digital/article.php?article_id=141882 Tue, 02 Feb 2010 16:35:55 -0500 http://adage.com/agencynews/article.php?article_id=142012 LONDON (AdAge.com) -- Havas Worldwide reported full-year 2009 revenue was down 8.1% to $1.99 billion. On a regional basis, Havas said it saw signs of economic recovery in North America, Asia and Latin America but that "the U.K. market is still suffering from the effects of the crisis."]]> http://adage.com/agencynews/article.php?article_id=142012 Tue, 09 Feb 2010 12:49:34 -0500 ehall@adage.com(Emma Hall) http://adage.com/agencynews/article.php?article_id=141983
NEW YORK (AdAge.com) -- After a seven-month review, Unilever has awarded its $800 million North American media-planning and -buying account to Mindshare, executives with knowledge of the review said.]]> http://adage.com/agencynews/article.php?article_id=141983 Mon, 08 Feb 2010 13:15:36 -0500 mbush@adage.com(Michael Bush) http://adage.com/agencynews/article.php?article_id=141969
NEW YORK (AdAge.com) -- After last week's shuttering of the highly regarded, 4-year-old boutique agency Toy, Ad Age queried small-agency leaders across the industry to see how they're tackling the times.]]> http://adage.com/agencynews/article.php?article_id=141969 Mon, 08 Feb 2010 00:00:00 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/agencynews/article.php?article_id=141974 NEW YORK (AdAge.com) -- Rising tensions between agencies and marketing procurement have birthed a new role in the agency C-suite: the chief compensation officer.]]> http://adage.com/agencynews/article.php?article_id=141974 Mon, 08 Feb 2010 00:00:00 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/agencynews/article.php?article_id=141952
NEW YORK (AdAge.com) -- In addition to the bushels of industry plaudits the agency picks up every year, it looks like Crispin Porter & Bogusky, the flagship agency of Toronto-based holding company MDC Partners, is the front-runner to add another prize to its trophy case: Independent Agency of the Year.]]> http://adage.com/agencynews/article.php?article_id=141952 Fri, 05 Feb 2010 13:37:17 -0500 nparish@adage.com(Nick Parish) http://adage.com/latestnews/article.php?article_id=53263 Bubbalu's, a Tejano bar, is built bad-ass: windowless, cinderblock walls, poor lighting. Beach-turquoise blue walls, dogs playing poker on the men's room wall, a Bubbalu's banner lording over the dance floor featuring a beach bum hammocking near some spen...]]> http://adage.com/latestnews/article.php?article_id=53263 Mon, 26 Nov 2001 00:00:00 -0500 http://adage.com/talentworks/article.php?article_id=141986
In a perfect world, all work leaders would make a practice of role-reversal. Unfortunately, most don't have the luxury of delaying their real work to do the work of their employees. As employees, we can all be proactive. If you feel as though your boss is clueless about your day-to-day activities, empower yourself to enlighten her about your routine.]]> http://adage.com/talentworks/article.php?article_id=141986 Mon, 08 Feb 2010 13:25:25 -0500 http://adage.com/talentworks/article.php?article_id=141853
We live in a rapidly changing business world, and the agency business is likely to continue to face huge shifts in 2010. Still, there are certain core tenets that can act as guidelines to help make you more employable. Here's what will get you hired this year.]]> http://adage.com/talentworks/article.php?article_id=141853 Mon, 01 Feb 2010 12:49:39 -0500 http://adage.com/article.php?article_id=141771
Ezra Kucharz has been named president-local digital media at CBS. Mr. Kucharz comes to CBS from FiLife.com.]]> http://adage.com/article.php?article_id=141771 Wed, 27 Jan 2010 13:34:55 -0500 abaskin@adage.com(Anna Baskin) http://adage.com/talentworks/article.php?article_id=141757
In the current economic climate, invincible employees provide a competitive advantage to lean organizations struggling to achieve business goals with fewer resources. Leadership must actively pursue them and nurture their development within the organization.]]> http://adage.com/talentworks/article.php?article_id=141757 Tue, 26 Jan 2010 16:05:57 -0500 http://adage.com/talentworks/article.php?article_id=141600
It's not only job candidates who should be expected to send follow-up thank-you notes or e-mails after an interview; interviewers should send them, too, as a gesture of goodwill -- and a good PR move for the company.]]> http://adage.com/talentworks/article.php?article_id=141600 Wed, 20 Jan 2010 14:09:34 -0500 http://adage.com/article.php?article_id=141784
This car company now has only one chance to emerge from this very thorny situation with its reputation not entirely broken, and that is what I call "righting the consumer at any cost."]]> http://adage.com/article.php?article_id=141784 Wed, 27 Jan 2010 18:06:23 -0500 adageeditor@adage.com(Jordan Zimmerman) http://adage.com/article.php?article_id=141641
Self-destructive. This is the best way to describe clients' attitudes when it comes to the thorny subject of agency compensation. There comes a point in time when by being exclusively focused on cost-cutting, we miss out on the big picture. We risk value erosion.]]> http://adage.com/article.php?article_id=141641 Mon, 25 Jan 2010 00:00:00 -0500 http://adage.com/columns/article.php?article_id=141523
As a procurement professional with extensive marketing experience, I'd like to argue that the two functions don't need to -- and shouldn't -- be at odds.]]> http://adage.com/columns/article.php?article_id=141523 Mon, 18 Jan 2010 00:00:00 -0500 http://adage.com/columns/article.php?article_id=141388
The very idea of a lead agency as the center of command-and-control for other agencies has outlived its usefulness.]]> http://adage.com/columns/article.php?article_id=141388 Mon, 11 Jan 2010 00:00:00 -0500 http://adage.com/columns/article.php?article_id=140764
Sponsors are leaving Nascar, but are they making the right decision? Nascar and its sponsors have to take responsibility for what appears to be an inevitable crash.]]> http://adage.com/columns/article.php?article_id=140764 Mon, 30 Nov 2009 13:41:26 -0500 http://adage.com/columns/article.php?article_id=141822
The editor of our German-language newspaper, AutomobilWoche, was denied entry into the U.S. to cover the North American International Auto Show in Detroit because he didn't have a visa.]]> http://adage.com/columns/article.php?article_id=141822 Mon, 01 Feb 2010 00:00:00 -0500 rcrain@crain.com(Rance Crain) http://adage.com/columns/article.php?article_id=141522
Hiding behind "politically correct" financial terms that have the effect of denying reality won't help bring the changes Dubai Chamber of Commerce President Obaid Humaid Al Tayer thinks are so necessary.]]> http://adage.com/columns/article.php?article_id=141522 Mon, 18 Jan 2010 00:00:00 -0500 rcrain@crain.com(Rance Crain) http://adage.com/columns/article.php?article_id=141240
If it's true, as the Wall Street Journal reports, that the new consumer is "embarrassed by flashy shows of wealth," then it's marketing's job to encourage inconspicuous consumption.]]> http://adage.com/columns/article.php?article_id=141240 Mon, 04 Jan 2010 00:00:00 -0500 rcrain@crain.com(Rance Crain) http://adage.com/columns/article.php?article_id=140728
How could so many things go wrong in one decade?]]> http://adage.com/columns/article.php?article_id=140728 Mon, 30 Nov 2009 00:53:30 -0500 rcrain@crain.com(Rance Crain) http://adage.com/columns/article.php?article_id=140343
Stan Cohen -- my first boss and my best boss -- celebrated his 90th birthday recently amid a gala get-together of his many friends and business associates.]]> http://adage.com/columns/article.php?article_id=140343 Mon, 09 Nov 2009 00:00:00 -0500 rcrain@crain.com(Rance Crain) http://adage.com/columns/article.php?article_id=141950
Without a visual hammer, an advertising campaign is almost certain to fail.]]> http://adage.com/columns/article.php?article_id=141950 Mon, 08 Feb 2010 00:00:00 -0500 http://adage.com/columns/article.php?article_id=141303
What's the No. 1 principle of marketing, at least as far as we're concerned? It's the principle of focus. You narrow the focus in order to own a word in the mind of the consumer. Without a focus, it's very difficult to build a strong brand. And without a strong brand, any company's future is in doubt.]]> http://adage.com/columns/article.php?article_id=141303 Tue, 05 Jan 2010 16:13:01 -0500 http://adage.com/columns/article.php?article_id=140849 Names are important. Too many marketing campaigns start off with high hopes and an impossible name.]]> http://adage.com/columns/article.php?article_id=140849 Mon, 07 Dec 2009 00:00:00 -0500 http://adage.com/columns/article.php?article_id=140353
Will the skillful use of TGIF -- Twitter, Google, the internet and Facebook -- make you a good marketing manager? I think not. TGIF is only half the story.]]> http://adage.com/columns/article.php?article_id=140353 Mon, 09 Nov 2009 07:00:10 -0500 http://adage.com/columns/article.php?article_id=139546
A recent trend in marketing is the downgrading of established brands by upgraded line extensions. Though years of hyperbole have wiped out the meaning of many of the words used in brand names and advertising, there are a number of examples of line extensions that could seriously damage the core brands.]]> http://adage.com/columns/article.php?article_id=139546 Mon, 12 Oct 2009 00:00:00 -0400 al@ries.com(Al Ries) http://adage.com/mediaworks/article.php?article_id=142015
An informal review of sentiment -- conducted by checking the 50 most recent tweets that name-checked both a given brand and its associated celebrity (e.g., Megan Fox and Motorola) -- suggests that, at least with this subset of Super Bowl spots, consumers were mostly very happy with the match-ups.]]> http://adage.com/mediaworks/article.php?article_id=142015 Tue, 09 Feb 2010 13:29:42 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141948 If you're a certain sort of still-employed media person, you're probably wondering how much longer you can hold on to your job. But the larger question might be: Just how unreal -- illusory, delusional, unmoored from the realities of the marketplace -- has your job been all along?]]> http://adage.com/mediaworks/article.php?article_id=141948 Mon, 08 Feb 2010 00:00:00 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141926
San Diego-based Holiday Matinee is a lot of things: for starters, a creative cooperative, a marketing consultancy and a design shop, with a zesty roster of clients over the past decade including W Hotels, Zappos.com, MTV and Urban Outfitters. It's also a trend-spotting blog, an eco-conscious purveyor of fashion ... and now a book publisher.]]> http://adage.com/mediaworks/article.php?article_id=141926 Fri, 05 Feb 2010 10:31:52 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141770
Apparently the president of the United States is giving some sort of speech later. But that hasn't stopped Steve Jobs from briefly overtaking him once already today as a Twitter trending topic.]]> http://adage.com/mediaworks/article.php?article_id=141770 Wed, 27 Jan 2010 13:02:50 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141700
My fellow Americans, I say: It's time to rise up and refuse to sit back while Jeff Zucker continues to destroy a great American media company and its broadcast franchises. It's time for an intervention -- an intervention of the very highest order!]]> http://adage.com/mediaworks/article.php?article_id=141700 Mon, 25 Jan 2010 08:03:20 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/columns/article.php?article_id=137855
So P&G is now going to choose with which production companies its agencies can work in the U.S. Sounds great. What happens now?]]> http://adage.com/columns/article.php?article_id=137855 Mon, 13 Jul 2009 00:00:00 -0400 tiezze@creativity-online.com(Teressa Iezzi) http://adage.com/columns/article.php?article_id=137449
The fact is, for now, Cannes still matters; awards still matter. Simply, awards are a marketing tool, for individuals and for companies. Especially now that clients are taking more of an interest in what goes on at Cannes, winning a Lion is business.]]> http://adage.com/columns/article.php?article_id=137449 Mon, 22 Jun 2009 00:00:00 -0400 tiezzi@creativity-online.com(Teressa Iezzi) http://adage.com/columns/article.php?article_id=136825
Della is worth revisiting for what it represents as a marketing (and social) phenomenon and as an example of what not to do as a brand when you feel you need to speak exclusively to women.]]> http://adage.com/columns/article.php?article_id=136825 Mon, 25 May 2009 00:00:00 -0400 tiezzi@creativity-online.com(Teressa Iezzi) http://adage.com/columns/article.php?article_id=135914
Vice, chronicler of youth culture, purveyor of the profane, is one of the more unlikely yet most convincing cases of a media brand (a real media brand, and that's an important distinction) turned brand partner.]]> http://adage.com/columns/article.php?article_id=135914 Mon, 13 Apr 2009 00:00:00 -0400 tiezzi@creativity-online.com(Teressa Iezzi) http://adage.com/columns/article.php?article_id=134927
Here's what didn't suck about the Oscars: seeing the wizards from Digital Domain accept the visual-effects award for "Benjamin Button." DD's work here provides a glimpse of what's next in feature and commercials image making.]]> http://adage.com/columns/article.php?article_id=134927 Mon, 02 Mar 2009 00:00:00 -0500 tiezzi@creativity-online.com(Teressa Iezzi) http://adage.com/adages/post.php?article_id=141832
TPM has found a rather charming ad currently being run in the Orleans Parish race for coroner. According to TPM, the ad from Dwight McKenna, "attacks the incumbent coroner, Frank Minyard, as a Dr. Frankenstein who sells body parts." That can't be true, can it? Well, yes, it is.]]> http://adage.com/adages/post.php?article_id=141832 Fri, 29 Jan 2010 18:11:42 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/campaigntrail/post.php?article_id=141625 the U.S. Supreme Court on a 5 to 4 decision dealt a major blow to campaign finance limits today, potentially opening the flood gates for additional political ad spending by corporations, unions and special interest groups.]]> http://adage.com/campaigntrail/post.php?article_id=141625 Thu, 21 Jan 2010 10:32:39 -0500 http://adage.com/campaigntrail/post.php?article_id=140595
If you can count on the Republicans to scare the bejeezus out of you with bombs and vaguely threatening foreigners, you can also count on the Democrats to trot out some cute kids to basically say that if health-care reform isn't passed they will die and, in the process, bankrupt their parents. That's the message at the heart of the winning entry in the Organizing for America Health Reform Video Challenge.]]> http://adage.com/campaigntrail/post.php?article_id=140595 Tue, 17 Nov 2009 17:47:20 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/campaigntrail/post.php?article_id=139051
As health-care ad spending nears $100 million and the president makes his rounds on most of the talk shows, is it possible that the American media consumer is on the verge of a health-care overload? Now I know between cable TV, Facebook and a good book (on your Kindle, of course), there are plenty of ways to escape this media onslaught, but it's getting harder to do so and soon may become impossible.]]> http://adage.com/campaigntrail/post.php?article_id=139051 Wed, 16 Sep 2009 15:06:53 -0400 http://adage.com/campaigntrail/post.php?article_id=139002 The simple mission is to "convince every member of the House and Senate to sign a "ReadtoVote" pledge, agreeing never to vote on any bill before personally reading and understanding every word of it.]]> http://adage.com/campaigntrail/post.php?article_id=139002 Mon, 14 Sep 2009 16:38:43 -0400 kwheaton@adage.com(Ken Wheaton) http://adage.com/adages/post.php?article_id=141942
The Super Bowl is this weekend. A certain team made the game. This ad, from a company based in my home state, touches on that.]]> http://adage.com/adages/post.php?article_id=141942 Fri, 05 Feb 2010 10:34:04 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/adages/post.php?article_id=141934 So you thought the fashion world was this authentic place where real live celebrities just showed up on the side of runways because they wanted to? HA!]]> http://adage.com/adages/post.php?article_id=141934 Thu, 04 Feb 2010 16:38:32 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/adages/post.php?article_id=141908
Schlitz was once a Super Bowl advertiser, but its last effort may have done it in.]]> http://adage.com/adages/post.php?article_id=141908 Wed, 03 Feb 2010 17:43:45 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/adages/post.php?article_id=141902
You know things are bad when bankers start bartering. But Smith & Wollensky put out a proposition in a full-page New York Times ad Wednesday: You can use blue chips to pay for your black-and-blue.]]> http://adage.com/adages/post.php?article_id=141902 Wed, 03 Feb 2010 15:42:20 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/adages/post.php?article_id=141901
Although Domino's new ad about its revised pizza refers to Brandon Solano as "hed chef," his title is actually VP-innovation, a marketing position.]]> http://adage.com/adages/post.php?article_id=141901 Wed, 03 Feb 2010 14:04:28 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/smallagency/post.php?article_id=142014
Even though RFPs precede an actual business relationship, they contain an implied transaction: We'll invest heavily in time, brainpower and, yes, emotion to demonstrate how we can move your business forward. Your end of the bargain is to acknowledge that contribution at each step of the process.]]> http://adage.com/smallagency/post.php?article_id=142014 Tue, 09 Feb 2010 13:20:17 -0500 http://adage.com/smallagency/post.php?article_id=141992
It was like a breath of fresh air. It was like walking out of a noisy party into a peaceful spring night. It was remarkably striking in its simplicity. It put the furry animals in perspective. It made all the digital wizardry disappear into the background. It put my consumer exuberance on pause for a brief moment.]]> http://adage.com/smallagency/post.php?article_id=141992 Mon, 08 Feb 2010 16:14:35 -0500 http://adage.com/smallagency/post.php?article_id=141987
But now that I own my own shop, in a different era, I watched last night's Super Bowl spots and thought, "What kind of creative talent does a small agency need in 2010?"]]> http://adage.com/smallagency/post.php?article_id=141987 Mon, 08 Feb 2010 13:55:10 -0500 http://adage.com/smallagency/post.php?article_id=141982
There was much debate on whether Pepsi made the right choice not to participate in the Super Bowl commercial spectacle. Ironically, most of those who bought commercials didn't participate either. No one wants to do a great commercial for the Super Bowl anymore. It looks like we're just out of ideas. But if the future Super Bowl commercials are like what we had this year, the hype is over.]]> http://adage.com/smallagency/post.php?article_id=141982 Mon, 08 Feb 2010 12:38:47 -0500 http://adage.com/smallagency/post.php?article_id=141924
A focus group is an extremely artificial environment in which to see an ad, where the viewers are attentively awaiting presentation of the commercials that they will judge. Sound familiar?]]> http://adage.com/smallagency/post.php?article_id=141924 Thu, 04 Feb 2010 14:57:16 -0500 http://adage.com/video/article.php?article_id=141286
NEW YORK (AdAge.com) -- German luxury brand Audi is a refreshing change from what most of the news in the auto business has been about lately. The Volkswagen subsidiary has pumped up its U.S. advertising budget by 20%, increased its market share and been surprisingly successful in marketing "clean diesel" models against competitors' hybrids. In this eight-minute video, Audi America CMO Scott Keogh recaps the company's strategies at the same time he wags his finger at what he portrays as the hopelessly bland marketing of U.S. domestic automakers.]]> http://adage.com/video/article.php?article_id=141286 Tue, 05 Jan 2010 07:28:39 -0500 hlevins@adage.com(Hoag Levins) http://adage.com/video/article.php?article_id=141191
NEW YORK (AdAge.com) -- Although they get all the press, phones aren't actually the only devices that make up our rapidly expanding world of mobile communications. Laptops and portable game consoles are also being widely used by on-the-go consumers. And companies like Yahoo and Google are paying close attention to that. Both sponsored expansive free Wifi services for the holidays. Yahoo's blanketed Times Square, while Google's took to the airports and skies beyond.]]> http://adage.com/video/article.php?article_id=141191 Tue, 22 Dec 2009 06:07:11 -0500 hlevins@adage.com(Hoag Levins) http://adage.com/video/article.php?article_id=141158
NEW YORK (AdAge.com) -- Are marketing and media giants ignoring that their primary communications channels are based on environmentally "toxic" pixels? And are some of these companies engaging in "tree washing" or "gray washing" as well as "green washing?" These intriguing issues were at the center of this week's Sustainable Media Climate Symposium in Manhattan. Don Carli, director of the Institute for Sustainable Communication, enlightened many by quantifying how the carbon footprint of electric-powered digital media is nearly as large and environmentally onerous as that of the notorious paper-making industry.]]> http://adage.com/video/article.php?article_id=141158 Fri, 18 Dec 2009 06:50:34 -0500 hlevins@adage.com(Hoag Levins) http://adage.com/video/article.php?article_id=141103
NEW YORK (AdAge.com) -- Adversity, a program that educates minority students about opportunities in the advertising business, had what seemed like a tight partnership with the One Club. And, the group and its director, Julius Dunn, were well-liked throughout Manhattan's advertising community. In October, JWT held a party for Adversity in the agency's New York headquarters office. But shortly after that, the One Club suddenly announced that it was ending its partnership with the group. In this nine-minute video interview, Mr. Dunn discusses that split.]]> http://adage.com/video/article.php?article_id=141103 Wed, 16 Dec 2009 07:42:44 -0500 hlevins@adage.com(Hoag Levins) http://adage.com/video/article.php?article_id=141020
NEW YORK (AdAge.com) -- Although still widely thought of as just a food-marketing giant, Kraft Foods is ratcheting up its already substantial activities as a serious magazine and web content publisher. Its innovative moves in this area are one of the reasons that VP for Global Media Services Mark Stewart was honored as an Ad Age Media Maven this year. In his remarks at Wednesday's ceremony, he underscored Kraft's determination to do even more of what it formerly depended on traditional magazine publishers to do.]]> http://adage.com/video/article.php?article_id=141020 Fri, 11 Dec 2009 06:29:17 -0500 hlevins@adage.com(Hoag Levins) http://adage.com/garfield/post.php?article_id=60249 Brewer's dilemma: While Anheuser-Busch's superpremium Michelob Light is growing toward record sales, sister brew Budweiser is on the verge of losing its crown as King of Beers in supermarket aisles. the coup in st. louis is almost a fait accompli. With...]]> http://adage.com/garfield/post.php?article_id=60249 Mon, 22 Nov 1999 00:00:00 -0500 http://adage.com/power150/post.php?article_id=127545 All Your Questions Answered]]> http://adage.com/power150/post.php?article_id=127545 Thu, 05 Jun 2008 14:16:28 -0400 http://adage.com/power150/post.php?article_id=119692 The Power 150 is a ranking of the top English-language media and marketing blogs in the world, as developed by PR executive and blogger, Todd Andrlik. It's really as simple as that, except that the name isn't strictly accurate: It ranks hundreds of blogs written about all types of media and pretty much every imaginable marketing discipline. To get your blog listed, just submit it through our web form.]]> http://adage.com/power150/post.php?article_id=119692 Fri, 03 Aug 2007 13:46:55 -0400 http://adage.com/bigtent/post.php?article_id=142005
As part of its ongoing celebration of Black History Month, The Source sat down for a video interview with Global Hue's Don Coleman.]]> http://adage.com/bigtent/post.php?article_id=142005 Tue, 09 Feb 2010 11:00:27 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/bigtent/post.php?article_id=141994
While most in the social media bubble would have you believe that Twitter's output consists solely of links to "relevant articles," "breaking news stories," "unique insights" or retweets of all three (along with the occasional "what I'm having for dinner" tweet from the latest Asian-Fusion-locavore bistro) a look at Twitter's Trending Topics reveals otherwise.]]> http://adage.com/bigtent/post.php?article_id=141994 Tue, 09 Feb 2010 10:24:13 -0500 http://adage.com/bigtent/post.php?article_id=141979
During this past decade, Hollywood has actually trended toward more inclusion. The results: record box office numbers. That is a trend that I would expect to continue into the next decade. Diversity is good for audiences and good for business. So what's with Vanity Fair's obsession with white women?]]> http://adage.com/bigtent/post.php?article_id=141979 Mon, 08 Feb 2010 11:53:44 -0500 http://adage.com/bigtent/post.php?article_id=141910
Hip-hop magazine The Source is celebrating Black History Month, in part, by showcasing different brand ambassadors. To kick things off, they interviewed Lewis Williams of Burrell Communications.]]> http://adage.com/bigtent/post.php?article_id=141910 Wed, 03 Feb 2010 18:02:30 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/bigtent/post.php?article_id=141896
Both the advertising industry and the Obama administration could use some good PR on minority relations these days -- and the Minority Czar may just be the answer.]]> http://adage.com/bigtent/post.php?article_id=141896 Wed, 03 Feb 2010 12:35:19 -0500 http://adage.com/bigtent/post.php?article_id=141994
While most in the social media bubble would have you believe that Twitter's output consists solely of links to "relevant articles," "breaking news stories," "unique insights" or retweets of all three (along with the occasional "what I'm having for dinner" tweet from the latest Asian-Fusion-locavore bistro) a look at Twitter's Trending Topics reveals otherwise.]]> http://adage.com/bigtent/post.php?article_id=141994 Tue, 09 Feb 2010 10:24:13 -0500 http://adage.com/digitalnext/post.php?article_id=142002
There exists a considerable double standard between the internet and other media as to how they are viewed and how media buying is approached for each one.]]> http://adage.com/digitalnext/post.php?article_id=142002 Tue, 09 Feb 2010 10:09:25 -0500 http://adage.com/digitalnext/post.php?article_id=141977
Brands seem to be tripping over themselves to align with hot mobile startup Foursquare. Pepsi, Tasti D-Lite and Metro News dipped their toes, a wave of media brands including Bravo TV, HBO, Warner Brothers, Zagat and the History Channel are now testing the waters, experimenting with the platform in new and interesting ways.]]> http://adage.com/digitalnext/post.php?article_id=141977 Mon, 08 Feb 2010 23:25:38 -0500 http://adage.com/digitalnext/post.php?article_id=141941
Late last month, I walked into the Time Warner Cable store on East 23rd Street in Manhattan and sat down with a saleswoman. I left a few minutes later with a bright orange shopping bag, a new digital cable box, and $80-plus monthly digital cable subscription. OK, that's not too out-of-the-ordinary. But by buying cable, I was a failure.]]> http://adage.com/digitalnext/post.php?article_id=141941 Fri, 05 Feb 2010 10:24:24 -0500 dfrommer@businessinsider.com(Dan Frommer) http://adage.com/smallagency/post.php?article_id=141893
What a difference a week makes. With Apple's announcement of the iPad last Wednesday, publishers may have just gotten a reprieve from their death sentence, and agencies may have just been handed a convenient way to get into the content business.]]> http://adage.com/smallagency/post.php?article_id=141893 Wed, 03 Feb 2010 11:37:03 -0500 http://adage.com/gennext/post.php?article_id=141919
Many creatives are often required to choose between freelancing or pursuing a full-time gig. Over time I've come to realize that people feel certain ways about freelancing, both good and bad.]]> http://adage.com/gennext/post.php?article_id=141919 Thu, 04 Feb 2010 12:42:11 -0500 http://adage.com/gennext/post.php?article_id=141871
While 2010 will still be a year of constant challenges for the entire market, as young professionals it may be smart to start planning our careers step by step, from short-term goal to short-term goal. It might sound a bit too calculated for a Millennial, but give it a chance; it will help you prioritize your work and will make you anticipate the next natural step.]]> http://adage.com/gennext/post.php?article_id=141871 Tue, 02 Feb 2010 12:43:14 -0500 http://adage.com/gennext/post.php?article_id=141829
As I went through college and entered into the industry, I met many people. Some became great friends and great connections, while others I severely neglected, and they eventually faded away. Along the way, I've made many mistakes when maintaining and growing my network. As a result, I've gleaned some simple tips for avoiding some of the major pitfalls.]]> http://adage.com/gennext/post.php?article_id=141829 Fri, 29 Jan 2010 15:43:29 -0500 http://adage.com/gennext/post.php?article_id=141793
It's rough out there. Even if you're lucky enough to have a job, the likelihood of getting a raise or a promotion is pretty slim these days. Everyone is overworked, which means nobody is getting as much attention or gratitude as they deserve. Without incentives, it's easy to lose inspiration. I asked some friends and tweeps how they stay motivated, and what they came back with was so utterly perfect and brilliant, I had to share it.]]> http://adage.com/gennext/post.php?article_id=141793 Thu, 28 Jan 2010 11:43:09 -0500 http://adage.com/gennext/post.php?article_id=141753
Advertising is a great way to communicate to a mass audience and inform them of new products and services. The following are a few reasons why you should consider advertising as a major, and not just because the cool kids are doing it.]]> http://adage.com/gennext/post.php?article_id=141753 Tue, 26 Jan 2010 13:27:02 -0500 http://adage.com/goodworks/post.php?article_id=142023
Working with First Lady Michelle Obama's Let's Move! effort launched today, the Ad Council and the U.S. Department of Health and Human Services unveiled new public service ads urging children to get moving.]]> http://adage.com/goodworks/post.php?article_id=142023 Tue, 09 Feb 2010 16:04:51 -0500 kegolf@adage.com(Karen Egolf) http://adage.com/goodworks/post.php?article_id=141989
On Friday afternoon I received not just one, but two of the most memorable pitches of my 14 years at Ogilvy & Mather. Both campaigns were for longtime client Kool-Aid. If successful, these campaigns will expand Kool-Aid's target audience from focusing on mothers to also targeting tween consumers, helping the product reinvent its marketing strategy. Not too shabby, coming from a group of 11-year-olds.]]> http://adage.com/goodworks/post.php?article_id=141989 Mon, 08 Feb 2010 15:30:12 -0500 http://adage.com/goodworks/post.php?article_id=141935
The New Mexico chapter of Mothers Against Drunk Driving has been working to make teens aware of alcohol's harmful affects on brain development.]]> http://adage.com/goodworks/post.php?article_id=141935 Fri, 05 Feb 2010 10:15:32 -0500 kegolf@adage.com(Karen Egolf) http://adage.com/goodworks/post.php?article_id=141914 Joining a new initiative to reduce the impact of osteoarthritis, the Arthritis Foundation and the Ad Council are launching a national campaign today that tells Americans that "moving is the best medicine." The campaign is being released in conjunction with a new initiative by the Centers for Disease Control and Prevention and the Arthritis Foundation, outlined in an action plan, "A National Public Health Agenda for Osteoarthritis."]]> http://adage.com/goodworks/post.php?article_id=141914 Thu, 04 Feb 2010 10:22:41 -0500 kegolf@adage.com(Karen Egolf) http://adage.com/goodworks/post.php?article_id=141894
The One Club held its first Creative Boot Camp last month to help City University of New York students to develop their advertising skills -- from the initial concept to the final pitch.]]> http://adage.com/goodworks/post.php?article_id=141894 Wed, 03 Feb 2010 12:19:10 -0500