http://adage.com/rss-feed.php?section_id=12 en-us 120 http://adage.com/rss-feed.php?section_id=12 http://adage.com/img/adage-logo-sm.gif http://adage.com/article.php?article_id=140664
ATLANTA (AdAge.com) -- Amid some 200 analysts, investors and media last week, Coca-Cola CEO Muhtar Kent made a confession. "There was a period when our company did lose its way," he said. "We were too internally focused and not focused enough on the changes taking place with our consumers and customers. In essence, we were too busy looking at the dashboard and were not sufficiently paying attention to the world outside of our windshield."]]> http://adage.com/article.php?article_id=140664 Sun, 22 Nov 2009 08:00:56 -0500 nzmuda@adage.com(Natalie Zmuda) http://adage.com/article.php?article_id=140669 BATAVIA, Ohio (AdAge.com) -- Black Friday 2009 has become a massive game of chicken among retailers and consumers, as the closely watched post-Thanksgiving sales data will largely decide which succeeds at outsmarting the other.]]> http://adage.com/article.php?article_id=140669 Sun, 22 Nov 2009 08:00:21 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=140670
FT. LAUDERDALE, Fla. (AdAge.com) -- Richard Branson sat down with Ad Age to talk about the future of the airline industry, what he hopes legacy carriers can learn from Virgin America, TV as an ad medium, what marketers need to do to get through the economic downturn and, of course, commercial space travel.]]> http://adage.com/article.php?article_id=140670 Sun, 22 Nov 2009 00:00:00 -0500 mbush@adage.com(Michael Bush) http://adage.com/article.php?article_id=140648
CHICAGO (AdAge.com) -- Cadbury is the chess piece that could determine who leads the world's confectionery market, depending on whose hands the company ends up in. If it lands in the portfolio of Kraft, that marketer would topple Mars from its perch as the globe's leading confectioner. But now, Ferrero has confirmed an interest in acquiring Cadbury, and The Wall Street Journal reported that it is considering a linkup with Hershey to do the job.]]> http://adage.com/article.php?article_id=140648 Thu, 19 Nov 2009 13:55:15 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=140637
SAN FRANCISCO (AdAge.com) -- AT&T launched a new ad campaign that hits back at Verizon Wireless, aiming to put some polish back in the reputation of its network coverage.]]> http://adage.com/article.php?article_id=140637 Thu, 19 Nov 2009 12:09:05 -0500 rchang@adage.com(Rita Chang) http://adage.com/article.php?article_id=140629
SAN FRANCISCO (AdAge.com) -- Verizon Wireless has won round one in the widely publicized legal tussle with rival AT&T, which recently sued the leading carrier over an ad campaign that AT&T claims misleads consumers about its network coverage. An Atlanta federal judge Wednesday denied a request by AT&T to force Verizon to halt its commercials, saying he found no evidence that the ads were inaccurate.]]> http://adage.com/article.php?article_id=140629 Wed, 18 Nov 2009 18:55:18 -0500 rchang@adage.com(Rita Chang) http://adage.com/article.php?article_id=140626
CHICAGO (AdAge.com) -- Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways. So Starbucks is pulling back from its Thanksgiving TV buys of the past two years to focus on where its customers already spend time online and drive them into stores.]]> http://adage.com/article.php?article_id=140626 Wed, 18 Nov 2009 17:41:23 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=140607 LOS ANGELES (AdAge.com) -- Ad-industry employment has increased for the first time in a year, a hopeful sign of recovery following a deep recession. But there is reason to be cautious as there could be more job cuts ahead.]]> http://adage.com/article.php?article_id=140607 Wed, 18 Nov 2009 11:48:54 -0500 bjohnson@adage.com(Bradley Johnson) http://adage.com/article.php?article_id=140592
CHICAGO (AdAge.com) -- Just in time for the holidays, Campbell Soup Co. has completed an overhaul of its cooking site, CampbellsKitchen.com. The site, designed by IMC2 Dallas, features topical holiday recipes and a number of upgrades based on consumer insights, such as more budget-friendly options that help move cooks "beyond the casserole."]]> http://adage.com/article.php?article_id=140592 Tue, 17 Nov 2009 16:54:46 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=140590 BATAVIA, Ohio (AdAge.com) -- Have digital and social media leveled the marketing playing field so much that scale is losing its power?]]> http://adage.com/article.php?article_id=140590 Tue, 17 Nov 2009 16:11:34 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=140583
]]> http://adage.com/article.php?article_id=140583 Tue, 17 Nov 2009 13:49:01 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=140582
ATLANTA (AdAge.com) -- In the wake of this year's Tropicana re-branding disaster, Coca-Cola is planning a refresh of its own. The company is introducing a new packaging design for its mainstream global juice businesses, which include the Minute Maid, Del Valle, Andina and Cappy brands. When the rollout is complete, the new design will be featured on hundreds of packages around the world that account for about half of the company's overall juice volume.]]> http://adage.com/article.php?article_id=140582 Tue, 17 Nov 2009 13:43:16 -0500 nzmuda@adage.com(Natalie Zmuda) http://adage.com/article.php?article_id=140543 With the loss of Chrysler's business, the 485 employees of BBDO's Detroit office will be plunged into the cratered local economy in two months.]]> http://adage.com/article.php?article_id=140543 Mon, 16 Nov 2009 00:00:00 -0500 jhalliday@adage.com(Jean Halliday) http://adage.com/article.php?article_id=140547 BATAVIA, Ohio (AdAge.com) -- If you haven't touched and improved more lives more completely lately, you probably wouldn't last long as a Procter & Gamble Co. marketer.]]> http://adage.com/article.php?article_id=140547 Mon, 16 Nov 2009 00:00:00 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=140533 NEW YORK (AdAge.com) -- Those speaking during the second and final day of the FDA's public hearings regarding the promotion of regulated products on websites and social-media sites weren't nearly as enamored of the technology as those speaking on the first day. And they weren't inclined to give the pharmaceutical industry much leeway.]]> http://adage.com/article.php?article_id=140533 Fri, 13 Nov 2009 16:08:31 -0500 adageeditor@adage.com(Rich Thomaselli) http://adage.com/article.php?article_id=140536
NEW YORK (AdAge.com) -- The fourth-annual Advertising Age/Creativity Idea Conference drew nearly 275 attendees listening to a colorful lineup of speakers ranging from a rap star to successful restaurateur to senior curator at the world-famous Museum of Modern Art. Here are 10 practical takeaways from their inspiring journeys into the business of creativity.]]> http://adage.com/article.php?article_id=140536 Fri, 13 Nov 2009 16:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/article.php?article_id=140513 NEW YORK (AdAge.com) -- PhRMA is advocating for a universal safety symbol -- either the FDA logo itself or an FDA-approved symbol -- to indicate that a Twitter or Facebook mention links to a page that contains the pharmaceutical company's FDA-mandated risk information.]]> http://adage.com/article.php?article_id=140513 Thu, 12 Nov 2009 17:21:46 -0500 http://adage.com/article.php?article_id=140510
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YORK, Pa. (AdAge.com) -- Looks like a marketing mission accomplished for video-game publisher Activision and its agency, TBWA/Chiat/Day, Los Angeles.]]> http://adage.com/article.php?article_id=140497 Wed, 11 Nov 2009 18:49:43 -0500 bbulik@adage.com(Beth Snyder Bulik) http://adage.com/article.php?article_id=140454
CHICAGO (AdAge.com) -- Caribou Coffee will launch its first-ever TV campaign tomorrow with an approach that pokes fun at its biggest rival, Starbucks.]]> http://adage.com/article.php?article_id=140454 Wed, 11 Nov 2009 18:04:55 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=140447
CHICAGO (AdAge.com) -- Anheuser-Busch InBev is huddling with its global media agencies in what the world's No. 1 brewer says is an attempt to create a standard set of practices for media buying across the globe -- but some think it may be a precursor to a large-scale media review.]]> http://adage.com/article.php?article_id=140447 Wed, 11 Nov 2009 16:18:17 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/article.php?article_id=140426
CHICAGO (AdAge.com) -- Burger King Global Chief Marketing Officer Russ Klein, who steered the brand from the brink of collapse to the glory days of "Whopper Freakout," has stepped down. The company said he left for personal reasons.]]> http://adage.com/article.php?article_id=140426 Tue, 10 Nov 2009 17:46:18 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=140405
NEW YORK (AdAge.com) -- Flip, the Cisco-owned maker of pocket-sized camcorders, wants to go mass, and it's hoping its first multimillion-dollar ad campaign, launched Monday, will establish it as a lifestyle brand.]]> http://adage.com/article.php?article_id=140405 Mon, 09 Nov 2009 16:51:36 -0500 rchang@adage.com(Rita Chang) http://adage.com/article.php?article_id=140395
NEW YORK (AdAge.com) -- The spot for the NFL Touch Women's Fashion Collection starring its designer, actress and uber-sports-fan Alyssa Milano, was the commercial most liked by viewers during the last month. See the full Nielsen IAG lists of top-liked and top-recalled spots.]]> http://adage.com/article.php?article_id=140395 Mon, 09 Nov 2009 13:44:00 -0500 http://adage.com/article.php?article_id=140341
BATAVIA, Ohio (AdAge.com) -- Walmart put an entirely new spin on its "Save Money. Live Better" mantra by putting caskets and other funeral supplies for sale on Walmart.com last month.]]> http://adage.com/article.php?article_id=140341 Mon, 09 Nov 2009 00:00:00 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=140365
SAN FRANCISCO (AdAge.com) -- What a difference a year makes. This holiday season, more than a dozen touchscreen smartphones are out to take on Apple's iPhone, with device makers and carriers banking on hearty appetites among consumers who want a minicomputer in their back pocket.]]> http://adage.com/article.php?article_id=140365 Mon, 09 Nov 2009 00:00:00 -0500 rchang@adage.com(Rita Chang) http://adage.com/article.php?article_id=140367 SAN FRANCISCO (AdAge.com) -- AT&T's lawsuit against Verizon is a case of what not to do when a rival kicks you in your sorest spot.]]> http://adage.com/article.php?article_id=140367 Mon, 09 Nov 2009 00:00:00 -0500 rchang@adage.com(Rita Chang) http://adage.com/article.php?article_id=140369
CHICAGO (AdAge.com) -- The battle is on for Thanksgiving supremacy. Food Network, Epicurious and Butterball are all working to establish themselves as the destination for all things turkey.]]> http://adage.com/article.php?article_id=140369 Mon, 09 Nov 2009 00:00:00 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=140374
DETROIT (AdAge.com) -- After five months of near silence on the marketing front, Chrysler Group is roaring back with a new attitude.]]> http://adage.com/article.php?article_id=140374 Mon, 09 Nov 2009 00:00:00 -0500 jhalliday@adage.com(Jean Halliday) http://adage.com/article.php?article_id=140381
SAN FRANCISCO (AdAge.com) -- Verizon's droid is pitching itself as the anti-iPhone, and nowhere is that more evident than in the look and feel of its campaign -- a blanket push you won't be able to escape. The TV spots set to hit airwaves Monday night are about as far from the iPhone's cheery spots as possible. Visually somber and testosterone-packed, they could be mistaken for ads for "The Terminator."]]> http://adage.com/article.php?article_id=140381 Mon, 09 Nov 2009 00:00:00 -0500 rchang@adage.com(Rita Chang)