http://adage.com/rss-feed.php?section_id=12 en-us 120 http://adage.com/rss-feed.php?section_id=12 http://adage.com/img/adage-logo-sm.gif http://adage.com/article.php?article_id=142020
NEW YORK (AdAge.com) -- Snickers' "Betty White" spot was the commercial most liked by viewers during Super Bowl XLIV. See the full Nielsen IAG lists of top-liked and top-recalled spots from this year's Super Bowl.]]> http://adage.com/article.php?article_id=142020 Tue, 09 Feb 2010 15:48:00 -0500 http://adage.com/article.php?article_id=142021
BATAVIA, Ohio (AdAge.com) -- Unilever's outspoken and colorful Chief Marketing Officer Simon Clift is leaving the company, a corporate spokeswoman confirmed, saying he plans to "retire within a couple of months" to spend more time with his family in Brazil.]]> http://adage.com/article.php?article_id=142021 Tue, 09 Feb 2010 15:30:50 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=141943
CHICAGO (AdAge.com) -- Quick: Name one highly creative advertiser. Bet your first choice wasn't Kraft. The food giant is making strides toward updating the look and tone of its advertising while keeping it as accessible as possible for consumers.]]> http://adage.com/article.php?article_id=141943 Mon, 08 Feb 2010 00:00:00 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=141964
CHICAGO (AdAge.com) -- After years of talking about how it's targeting young males who consume prodigious amounts of fast food, Burger King's description of its target has recently become a lot more expansive.]]> http://adage.com/article.php?article_id=141964 Mon, 08 Feb 2010 00:00:00 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/article.php?article_id=141967 NEW YORK (AdAge.com) -- General Motors, Ford and Chrysler ought to send Toyota a thank-you card. Toyota's recall is boosting the quality reputation of its domestic rivals in the eyes of consumers.]]> http://adage.com/article.php?article_id=141967 Mon, 08 Feb 2010 00:00:00 -0500 bsteinberg@adage.com(Brian Steinberg) http://adage.com/article.php?article_id=141971
CHICAGO (AdAge.com) -- While other beers deluged consumers with frat-house gags and women in bikinis, Corona Extra rode to 16 years of consecutive growth on the most unique positioning in the category: It was a vacation in a bottle. But now, as it tries to avoid a fourth consecutive year of sales declines, Corona is beginning to act a bit more, well, like everyone else.]]> http://adage.com/article.php?article_id=141971 Mon, 08 Feb 2010 00:00:00 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/article.php?article_id=141972 NEW YORK (AdAge.com) -- According to Edelman's latest Trust Barometer, the number of people who view their friends and peers as credible sources of information about a company dropped by almost half, from 45% to 25%, since 2008.]]> http://adage.com/article.php?article_id=141972 Mon, 08 Feb 2010 00:00:00 -0500 mbush@adage.com(Michael Bush) http://adage.com/article.php?article_id=141939
BATAVIA, Ohio (AdAge.com) -- It takes a big man to admit he uses a male-enhancement supplement, and apparently former Dallas Cowboys head coach and current "Fox NFL Sunday" host Jimmy Johnson is just the guy. Mr. Johnson has just signed on as pitchman for late-night direct-response TV advertising staple ExtenZe in a new campaign breaking Monday.]]> http://adage.com/article.php?article_id=141939 Thu, 04 Feb 2010 18:31:55 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=141918
BATAVIA, Ohio (AdAge.com) -- In the latest of a growing wave of brand consolidations, Walmart has sent Glad and Hefty bags packing from its food-storage shelves.]]> http://adage.com/article.php?article_id=141918 Thu, 04 Feb 2010 12:33:24 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=141915
LOS ANGELES (AdAge.com) -- To encourage pet owners to drivers its cars, Subaru has gone to the dogs -- literally.]]> http://adage.com/article.php?article_id=141915 Thu, 04 Feb 2010 10:40:02 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/article.php?article_id=141905
NEW YORK (AdAge.com) -- A new survey shows that Toyota's unprecedented recall is costing it dearly in terms of consumer consideration.]]> http://adage.com/article.php?article_id=141905 Wed, 03 Feb 2010 16:39:55 -0500 mbush@adage.com(Michael Bush) http://adage.com/article.php?article_id=141904
DETROIT (AdAge.com) -- The resiliency of the Toyota brand is being sorely tested this week as questions build in the wake of its massive recall.]]> http://adage.com/article.php?article_id=141904 Wed, 03 Feb 2010 16:15:22 -0500 http://adage.com/article.php?article_id=141862
NEW YORK (AdAge.com) -- Move over Microsoft and Apple, Verizon and AT&T: Another marketer battle is brewing. In an aggressive commercial that broke during this past weekend's Grammy Award broadcast, the Dish Network alleges DirecTV subscribers pay more for service due to the long list of celebrity spokespeople DirecTV has enlisted for its ad campaigns. This latest commercial is a move that seems to have launched an all-out war between the two satellite-TV providers.]]> http://adage.com/article.php?article_id=141862 Mon, 01 Feb 2010 18:31:26 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/article.php?article_id=141856
NEW YORK (AdAge.com) -- The mea culpa and brand-saving by Toyota Motor Corp. began today, as the embattled carmaker launched a public relations defensive on all fronts -- print, TV and social-media networks -- in a bid to salvage its image in the wake of the 2.3 million vehicle recall.]]> http://adage.com/article.php?article_id=141856 Mon, 01 Feb 2010 15:23:37 -0500 adageeditor@adage.com(Rich Thomaselli) http://adage.com/article.php?article_id=141828
NEW YORK (AdAge.com) -- For iPhone developers, it's hard to break through the clutter of 140,000 apps. That is, unless your app helps a man stay alive for 65 hours trapped in rubble after the earthquake in Haiti -- and CNN reports the story.]]> http://adage.com/article.php?article_id=141828 Mon, 01 Feb 2010 09:45:16 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/article.php?article_id=141839
]]> http://adage.com/article.php?article_id=141839 Mon, 01 Feb 2010 00:00:00 -0500 nzmuda@adage.com'(Natalie Zmuda) http://adage.com/article.php?article_id=141841
DETROIT (AdAge.com) -- Unlike many CEOs, Chrysler's Sergio Marchionne is intimately involved in the details of advertising and communications. And he's willing to defy conventional wisdom in Detroit to shake the company out of its sales doldrums with a different kind of message.]]> http://adage.com/article.php?article_id=141841 Mon, 01 Feb 2010 00:00:00 -0500 bwernle@crain.com(Bradford Wernle) http://adage.com/article.php?article_id=141844
NEW YORK (AdAge.com) -- While there's still some debate about the fallout from Tropicana's much-maligned redesign, this much is for certain: Coca-Cola has usurped the top slot from PepsiCo in fruit-juice share.]]> http://adage.com/article.php?article_id=141844 Mon, 01 Feb 2010 00:00:00 -0500 nzmuda@adage.com(Natalie Zmuda) http://adage.com/article.php?article_id=141845
NEW YORK (AdAge.com) -- Toyota Motor Corp. is facing a multi-billion-dollar hit to its brand image and reputation for high quality in the wake of its disastrous recall and sales halt of an unprecedented 2.3 million vehicles over eight models.]]> http://adage.com/article.php?article_id=141845 Mon, 01 Feb 2010 00:00:00 -0500 adageeditor@adage.com(Rich Thomaselli) http://adage.com/article.php?article_id=141846
NEW YORK (AdAge.com) -- Though there's still widespread disagreement of just when the industry will put the recession firmly behind it, one thing's clear: Whenever it happens, marketers had better be ready.]]> http://adage.com/article.php?article_id=141846 Mon, 01 Feb 2010 00:00:00 -0500 jpollack@adage.com(Judann Pollack) http://adage.com/article.php?article_id=141809
YORK, Pa. (AdAge.com) -- "God of War III," the latest installment in one of Sony PlayStation's premier franchises, is gearing up for battle, and it's enlisted as allies 7-Eleven and Mtn Dew.]]> http://adage.com/article.php?article_id=141809 Thu, 28 Jan 2010 18:08:23 -0500 bbulik@adage.com(Beth Snyder Bulik) http://adage.com/article.php?article_id=141801
BATAVIA, Ohio (AdAge.com) -- Selective price cuts and increased marketing support helped Procter & Gamble Co. blow through analyst forecasts for organic-sales growth last quarter. The package-goods giant was able to meet its long-term goals for the first time in more than a year with a 5% gain that hit the top end of company guidance and bested analyst forecasts by a full two percentage points in some cases.]]> http://adage.com/article.php?article_id=141801 Thu, 28 Jan 2010 15:31:45 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=141794
CHICAGO (AdAge.com) -- In toppling Brett Favre's Vikings to reach the Super Bowl, New Orleans Saints quarterback Drew Brees may have already won himself a place as the NFL's next great pitchman.]]> http://adage.com/article.php?article_id=141794 Thu, 28 Jan 2010 12:07:34 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/article.php?article_id=141774
LONDON (AdAge.com) -- Tesco, Britain's biggest supermarket chain and the fourth-largest retailer in the world, is adding movie production to its portfolio of ventures, which already includes banking, insurance and cellphones.]]> http://adage.com/article.php?article_id=141774 Wed, 27 Jan 2010 18:18:02 -0500 ehall@adage.com(Emma Hall) http://adage.com/article.php?article_id=141784
This car company now has only one chance to emerge from this very thorny situation with its reputation not entirely broken, and that is what I call "righting the consumer at any cost."]]> http://adage.com/article.php?article_id=141784 Wed, 27 Jan 2010 18:06:23 -0500 adageeditor@adage.com(Jordan Zimmerman) http://adage.com/article.php?article_id=141782
NEW YORK (AdAge.com) -- While Toyota Motor Co. is still figuring out how to alter its marketing in light of its unprecedented and potentially devastating recall of 2.3 million vehicles, General Motors Corp. has already jumped in with an incentive program targeted at Toyota owners.]]> http://adage.com/article.php?article_id=141782 Wed, 27 Jan 2010 17:38:55 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/article.php?article_id=141778
NEW YORK (AdAge.com) -- Usually guests of the president and first lady at a State of the Union speech include soldiers, educators, scientists and private citizens with a compelling story of struggle and sometimes triumph. And indeed, people fitting those descriptions will all be on hand tonight sitting with Michelle Obama, but this year they'll be joined by a marketing executive.]]> http://adage.com/article.php?article_id=141778 Wed, 27 Jan 2010 16:14:02 -0500 mbush@adage.com(Michael Bush) http://adage.com/article.php?article_id=141763
NEW YORK (AdAge.com) -- Chrysler Group has launched the first leg of an ad push touting its muscle car, the Dodge Charger, with a trio of decidedly unfeminine 30-second spots from Dodge's new agency, Wieden & Kennedy.]]> http://adage.com/article.php?article_id=141763 Tue, 26 Jan 2010 18:13:01 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/article.php?article_id=141706
NEW YORK (AdAge.com) -- Telebrands, marketer of the Ped Egg, Jupiter Jack and the Bottle Top, attempted to find a replacement for Billy Mays last week as it invited more than two dozen would-be pitchmen and pitchwomen, who arrived at their own expense from all over the country to a modest Midtown Manhattan studio to show their stuff.]]> http://adage.com/article.php?article_id=141706 Mon, 25 Jan 2010 00:00:00 -0500 jneff@adage.com(Jack Neff) http://adage.com/article.php?article_id=141708 CHICAGO (AdAge.com) -- Kraft Foods' agreement to purchase British confectioner Cadbury for more than $19 billion -- the culmination of a four-month courtship -- is testament to the growth categories major U.S. marketers crave, particularly in developing countries. The purchase would put Kraft atop the $167 billion global confectionery market, and ensure that one out of four of its sales dollars comes from developing markets.]]> http://adage.com/article.php?article_id=141708 Mon, 25 Jan 2010 00:00:00 -0500 eyork@adage.com(Emily Bryson York)