http://adage.com/rss-feed.php?section_id=123 en-us 120 http://adage.com/rss-feed.php?section_id=123 http://adage.com/img/adage-logo-sm.gif http://adage.com/hispanic/article.php?article_id=140562
NEW YORK (AdAge.com) -- Once, Univision was the most pirated network on YouTube. Now, the leading U.S. Spanish-language broadcaster is going into business with Google's behemoth video site, but that's where things get complicated.]]> http://adage.com/hispanic/article.php?article_id=140562 Mon, 16 Nov 2009 16:42:54 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/hispanic/article.php?article_id=140517
NEW YORK (AdAge.com) -- Patricia Romero, former head of multicultural marketing at Hyundai Motor America, will be JCPenney's new director of multicultural marketing starting Nov. 16.]]> http://adage.com/hispanic/article.php?article_id=140517 Thu, 12 Nov 2009 19:31:10 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=140099 Ad Age is now welcoming submissions for Multicultural Agency of the Year.]]> http://adage.com/hispanic/article.php?article_id=140099 Mon, 02 Nov 2009 00:00:00 -0500 http://adage.com/hispanic/article.php?article_id=140098
NEW YORK (AdAge.com) -- In October Procter & Gamble debuted "De Moda," a U.S. Hispanic version of "The Thread," both designed to showcase about half a dozen P&G brands over 26 episodes for "De Moda" and more for "The Thread," which started a year earlier.]]> http://adage.com/hispanic/article.php?article_id=140098 Mon, 02 Nov 2009 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=140096
NEW YORK (AdAge.com) -- Despite the tough economy, new U.S. Hispanic ventures keep opening, and established agencies are raiding general-market shops to build up expertise in areas the Hispanic market still lacks, such as digital.]]> http://adage.com/hispanic/article.php?article_id=140096 Mon, 02 Nov 2009 00:00:00 -0500 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=140067 Ad spending in Spanish-language media monitored by Nielsen fell by 6.3% during the 12-month period through June 2009 to $5.5 billion, according to the market-research firm.]]> http://adage.com/hispanic/article.php?article_id=140067 Thu, 29 Oct 2009 17:32:29 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=139751
NEW YORK (AdAge.com) -- The National Basketball Association today launches a season-long, $7 million to $10 million ad campaign aimed at the growing Hispanic market, which the league said accounts for 15% of its total U.S. fan base of 120 million fans.]]> http://adage.com/hispanic/article.php?article_id=139751 Mon, 19 Oct 2009 00:00:00 -0400 adadgeeditor@adage.com(Rich Thomaselli) http://adage.com/hispanic/article.php?article_id=138820 NEW YORK (AdAge.com) -- Advertising in Spanish-language media fell 6.58% in the first half of 2009 in a decline that is unprecedented in the U.S. Hispanic market but less than half the 15.4% drop Nielsen recorded for the general market compared with the first half of last year.]]> http://adage.com/hispanic/article.php?article_id=138820 Mon, 07 Sep 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138821
NEW YORK (AdAge.com) -- As marketers and their U.S. Hispanic ad agencies seek more online opportunities, Univision Communications is finally rushing to address the shortage of Spanish-language video.]]> http://adage.com/hispanic/article.php?article_id=138821 Mon, 07 Sep 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138822
While shooting a typical testimonial spot for Downy fabric softener, U.S. Hispanic agency Wing persuaded Procter & Gamble to take a chance and film an edgier test commercial at the same time.]]> http://adage.com/hispanic/article.php?article_id=138822 Mon, 07 Sep 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138708
NEW YORK (AdAge.com) -- It all started as a carefully scripted branded-entertainment project last year with the premise that three aspiring Mexican musicians met at a casting call for a State Farm Insurance commercial and formed a band called Los Felinos with the insurance company's support.]]> http://adage.com/hispanic/article.php?article_id=138708 Fri, 28 Aug 2009 15:55:56 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138671
]]> http://adage.com/hispanic/article.php?article_id=138671 Wed, 26 Aug 2009 14:21:38 -0400 bsteinberg@adage.com(Brian Steinberg) http://adage.com/hispanic/article.php?article_id=138483
NEW YORK (AdAge.com) -- In a major generational change at Univision Communications, long-serving President-Chief Operating Officer Ray Rodriguez, 58, will retire at the end of this year, and Cesar Conde, 35, will take over Oct. 1 as president of Univision Networks, the TV division that accounts for about 80% of the Spanish-language media giant's revenues.]]> http://adage.com/hispanic/article.php?article_id=138483 Fri, 14 Aug 2009 14:54:12 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138438 NEW YORK (AdAge.com) -- Independent Hispanic agency MGSCOMM is merging with another independent Latino shop, New York-based Reynardus & Moya. Based on 2008 revenue, the combined agency would be the 10th largest U.S. Hispanic ad agency, and one of five independent shops in the Hispanic top 10.]]> http://adage.com/hispanic/article.php?article_id=138438 Wed, 12 Aug 2009 17:31:55 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138237 NEW YORK (AdAge.com) -- Starcom MediaVest Group is partnering with NBC Universal-owned Telemundo Communications Group on an in-depth Latino-identity study to give marketers more insight into the changing U.S. Hispanic market and help the companies develop relevant content.]]> http://adage.com/hispanic/article.php?article_id=138237 Fri, 31 Jul 2009 12:23:08 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138133
NEW YORK (AdAge.com) -- Agencies are trampling the traditional boundaries between general-market and multicultural accounts to win business in a tough economy. Enough, in fact, that seven of the shops in Ad Age's ranking of the top 50 U.S. Hispanic agencies this year aren't primarily Latino shops.]]> http://adage.com/hispanic/article.php?article_id=138133 Mon, 27 Jul 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138017
NEW YORK (AdAge.com) -- In a victory for Univision Communications in a long battle over who has the U.S. digital rights to the popular shows made by Mexican media giant Grupo Televisa and aired in the U.S. by the leading Spanish-language broadcaster Univision, a U.S. judge ruled that it's not Televisa.]]> http://adage.com/hispanic/article.php?article_id=138017 Mon, 20 Jul 2009 12:06:37 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=138016 NEW YORK (AdAge.com) -- U.S. Hispanic consumers are more optimistic about their financial future than non-Latinos, but the recession is sharply eroding Hispanics' traditional brand loyalty and fondness for advertising. ]]> http://adage.com/hispanic/article.php?article_id=138016 Mon, 20 Jul 2009 11:44:13 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=137893
NEW YORK (AdAge.com) -- Independent agency La Comunidad won Crown Imports' pitch to choose a new U.S. Hispanic agency of record for beer brands Corona Extra and Modelo Especial, an account worth about $20 million.]]> http://adage.com/hispanic/article.php?article_id=137893 Mon, 13 Jul 2009 17:10:06 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=137082
NEW YORK (AdAge.com) -- Every night in the opening credits of NBC Universal-owned Telemundo's new Spanish-language telenovela, shot in New York, the heroine Manuela zips through Times Square in her Toyota Venza past the landmark giant electronic billboard. Thanks to Toyota, the Jumbotron flashes a different message texted in by a Telemundo viewer.]]> http://adage.com/hispanic/article.php?article_id=137082 Mon, 08 Jun 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=137083
NEW YORK (AdAge.com) -- Marketers are trying to appeal to the bicultural lifestyle of a growing number of young Hispanics with programs such as Dr Pepper's Vida23, which taps into Hispanic culture's music and mix of languages.]]> http://adage.com/hispanic/article.php?article_id=137083 Mon, 08 Jun 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=137084
NEW YORK (AdAge.com) -- Time Warner Cable picked Interpublic Group of Cos.' Gotham to handle the New York launch of the cable company's Latino-entertainment package after a five-agency pitch that included at least two Hispanic shops.]]> http://adage.com/hispanic/article.php?article_id=137084 Mon, 08 Jun 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=136370
Mike Alfonseca, 38, founder and chief creative officer of Kraneo, an independent agency in the Dominican Republic and a veteran of JWT, Leo Burnett and Young & Rubicam, will chair the jury for Advertising Age's 11th annual Hispanic Creative Advertising Awards.]]> http://adage.com/hispanic/article.php?article_id=136370 Mon, 04 May 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=136371
NEW YORK (AdAge.com) -- Tecate, which focuses all its U.S. marketing efforts and ad dollars on Hispanics, is the beer for Mexican immigrants. Segmenting that group further, the company launched a beer for the next generation, Tecate Light.]]> http://adage.com/hispanic/article.php?article_id=136371 Mon, 04 May 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=136372
NEW YORK (AdAge.com) -- Jackie Bird, a high-profile U.S. Hispanic-ad-agency exec for the past 20 years, is returning to the industry with an agency called Redbean Society that will target Latinas.]]> http://adage.com/hispanic/article.php?article_id=136372 Mon, 04 May 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=136397
NEW YORK (AdAge.com) -- Univision is hoping its message "Still growing!" will stand out in a U.S. ad market still mired in recession.]]> http://adage.com/hispanic/article.php?article_id=136397 Fri, 01 May 2009 11:17:38 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=136162 NEW YORK (AdAge.com) -- Two Hispanic media companies have partnered to tell marketers what Latinas want in an in-depth survey and video ethnographies that explore everything from Latinas' financial worries to their brand-bursting refrigerators and bathroom vanities.]]> http://adage.com/hispanic/article.php?article_id=136162 Tue, 21 Apr 2009 17:23:16 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=136148
NEW YORK (AdAge.com) -- Despite the bad economy, new advertisers are still tapping the Hispanic market as a potential source for growth. Kozy Shack is introducing a Latin-themed product line called Kozy Shack la Tradicional in the ready-to-eat refrigerated-dessert maker's first foray into the Hispanic market.]]> http://adage.com/hispanic/article.php?article_id=136148 Tue, 21 Apr 2009 13:25:58 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=135740
NEW YORK (AdAge.com) -- One of the spring rituals for Hispanic agencies and marketers has long been a trip to New York in mid-May for the Hispanic TV upfront and a packed week of parties and presentations to herald new programs and start nailing down ad dollars. Not this year.]]> http://adage.com/hispanic/article.php?article_id=135740 Mon, 06 Apr 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz) http://adage.com/hispanic/article.php?article_id=135746
NEW YORK (AdAge.com) -- Seeking a promotion that would appeal to recession-hit consumers, PepsiCo's Mexican subsidiary Sabritas decided to simply stuff cash into Doritos, Tostitos, Ruffles and other snack packaging.]]> http://adage.com/hispanic/article.php?article_id=135746 Mon, 06 Apr 2009 00:00:00 -0400 lwentz@adage.com(Laurel Wentz)