http://adage.com/rss-feed.php?section_id=266 en-us 120 http://adage.com/rss-feed.php?section_id=266 http://adage.com/img/adage-logo-sm.gif http://adage.com/digitalnext/post.php?article_id=142002
There exists a considerable double standard between the internet and other media as to how they are viewed and how media buying is approached for each one.]]> http://adage.com/digitalnext/post.php?article_id=142002 Tue, 09 Feb 2010 10:09:25 -0500 http://adage.com/mediaworks/article.php?article_id=142025
MINNEAPOLIS (AdAge.com) -- Sure, Super Bowls -- let alone an NFL-rights contract -- are expensive. But the payoff has been immediate for CBS. The network used the Super Bowl Sunday night to debut the series premiere of "Undercover Boss," which was the highest-rated post-Bowl bow since the season premiere of "Survivor" nine years ago.]]> http://adage.com/mediaworks/article.php?article_id=142025 Tue, 09 Feb 2010 17:15:55 -0500 jrash@cmithun.com(John Rash) http://adage.com/mediaworks/article.php?article_id=142017
LOS ANGELES (AdAge.com) -- For the first time in its 28-year history, MTV has updated its iconic logo. Largely forgoing the network's music heritage, the new three-dimensional design instead showcases MTV's reality-TV talent, such as the casts of "Jersey Shore," "The Buried Life" and "Teen Mom." But is this new look enough for the struggling Viacom brand?]]> http://adage.com/mediaworks/article.php?article_id=142017 Tue, 09 Feb 2010 14:04:18 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/digital/article.php?article_id=141993
NEW YORK (AdAge.com) -- Occasionally the disconnect between conversation on the web and, well, real conversation, becomes abundantly clear.]]> http://adage.com/digital/article.php?article_id=141993 Tue, 09 Feb 2010 10:12:01 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/mediaworks/article.php?article_id=142015
An informal review of sentiment -- conducted by checking the 50 most recent tweets that name-checked both a given brand and its associated celebrity (e.g., Megan Fox and Motorola) -- suggests that, at least with this subset of Super Bowl spots, consumers were mostly very happy with the match-ups.]]> http://adage.com/mediaworks/article.php?article_id=142015 Tue, 09 Feb 2010 13:29:42 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141948 If you're a certain sort of still-employed media person, you're probably wondering how much longer you can hold on to your job. But the larger question might be: Just how unreal -- illusory, delusional, unmoored from the realities of the marketplace -- has your job been all along?]]> http://adage.com/mediaworks/article.php?article_id=141948 Mon, 08 Feb 2010 00:00:00 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141926
San Diego-based Holiday Matinee is a lot of things: for starters, a creative cooperative, a marketing consultancy and a design shop, with a zesty roster of clients over the past decade including W Hotels, Zappos.com, MTV and Urban Outfitters. It's also a trend-spotting blog, an eco-conscious purveyor of fashion ... and now a book publisher.]]> http://adage.com/mediaworks/article.php?article_id=141926 Fri, 05 Feb 2010 10:31:52 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/mediaworks/article.php?article_id=141917
Some guys need a bit of help when chatting up the ladies, so Lynx fragrance launched a series of apps as part of its "Get in There" campaign to help men break the ice. In "Perfect Man Revealed," the user asks a girl to take a multiple choice test to find her perfect man, with the results rigged to reveal a pre-loaded image of the mobile owner.]]> http://adage.com/mediaworks/article.php?article_id=141917 Thu, 04 Feb 2010 10:43:16 -0500