http://adage.com/rss-feed.php?section_id=301 en-us 120 http://adage.com/rss-feed.php?section_id=301 http://adage.com/img/adage-logo-sm.gif http://adage.com/globalnews/article.php?article_id=140158
NEW YORK (AdAge.com) -- Omnicom Group's OMD has won media planning and buying duties for PepsiCo's drinks business in China, according to executives close to the matter. The account, which also includes digital, is reported to be worth between $150 million to $225 million.]]> http://adage.com/globalnews/article.php?article_id=140158 Mon, 02 Nov 2009 17:56:52 -0500 mbush@adage.com(Michael Bush) http://adage.com/agencynews/article.php?article_id=140140
We didn't want to stand by and watch our clients take their retail-focused work in-house, nor was it in their best interest for us to try to force-fit it into our standard agency model. So, a few years ago, we created a second model, one we call the "in-house outsource," or studio model.]]> http://adage.com/agencynews/article.php?article_id=140140 Mon, 02 Nov 2009 15:05:44 -0500 http://adage.com/article.php?article_id=140138
CHICAGO (AdAge.com) -- The proposed health-care legislation that is so much the subject of debate stands to force changes not only for doctors and insurers but also for chain restaurant marketers: The House bill also contains a provision requiring that they post calorie information.]]> http://adage.com/article.php?article_id=140138 Mon, 02 Nov 2009 14:38:28 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/mediaworks/article.php?article_id=140136
The 10 p.m. prime-time hour used to be the broadcast networks' showcase for their best programming. But those days are waning as audience patterns shift and DVRs affect how people use that hour. With the networks becoming more timid programming the 10 p.m. hour, coupled with the continued aggressiveness of cable, perhaps Fox had the right idea all along. The most-watched network among adults 18-49 for the past few seasons has never programmed at 10 p.m., opting to give the last hour of prime time to its affiliates. Can the three other networks be far behind?]]> http://adage.com/mediaworks/article.php?article_id=140136 Mon, 02 Nov 2009 11:52:16 -0500 adageeditor@adage.com(Brad Adgate) http://adage.com/article.php?article_id=140648
CHICAGO (AdAge.com) -- Cadbury is the chess piece that could determine who leads the world's confectionery market, depending on whose hands the company ends up in. If it lands in the portfolio of Kraft, that marketer would topple Mars from its perch as the globe's leading confectioner. But now, Ferrero has confirmed an interest in acquiring Cadbury, and The Wall Street Journal reported that it is considering a linkup with Hershey to do the job.]]> http://adage.com/article.php?article_id=140648 Thu, 19 Nov 2009 13:55:15 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/mediaworks/article.php?article_id=140672
MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.]]> http://adage.com/mediaworks/article.php?article_id=140672 Fri, 20 Nov 2009 13:38:22 -0500 jrash@cmithun.com(John Rash) http://adage.com/article.php?article_id=140637
SAN FRANCISCO (AdAge.com) -- AT&T launched a new ad campaign that hits back at Verizon Wireless, aiming to put some polish back in the reputation of its network coverage.]]> http://adage.com/article.php?article_id=140637 Thu, 19 Nov 2009 12:09:05 -0500 rchang@adage.com(Rita Chang) http://adage.com/article.php?article_id=140626
CHICAGO (AdAge.com) -- Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways. So Starbucks is pulling back from its Thanksgiving TV buys of the past two years to focus on where its customers already spend time online and drive them into stores.]]> http://adage.com/article.php?article_id=140626 Wed, 18 Nov 2009 17:41:23 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/mediaworks/article.php?article_id=140650
CHICAGO (AdAge.com) -- In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."]]> http://adage.com/mediaworks/article.php?article_id=140650 Thu, 19 Nov 2009 14:35:44 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/article.php?article_id=140607 LOS ANGELES (AdAge.com) -- Ad-industry employment has increased for the first time in a year, a hopeful sign of recovery following a deep recession. But there is reason to be cautious as there could be more job cuts ahead.]]> http://adage.com/article.php?article_id=140607 Wed, 18 Nov 2009 11:48:54 -0500 bjohnson@adage.com(Bradley Johnson) http://adage.com/agencynews/article.php?article_id=140662
NEW YORK (AdAge.com) -- And another Swede enters the building. Nicke Bergstrom, one of the co-founders and creative director of the much decorated Swedish digital agency Farfar, has found a new home at Mother, New York.]]> http://adage.com/agencynews/article.php?article_id=140662 Fri, 20 Nov 2009 11:48:04 -0500 adiaz@creativity-online.com(Ann-Christine Diaz) http://adage.com/mediaworks/article.php?article_id=140667
What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).]]> http://adage.com/mediaworks/article.php?article_id=140667 Fri, 20 Nov 2009 12:28:35 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/agencynews/article.php?article_id=140682 NEW YORK (AdAge.com) -- As it gets ready to officially take ownership of BusinessWeek magazine, Bloomberg is looking for help with global branding and advertising across its portfolio of media properties.]]> http://adage.com/agencynews/article.php?article_id=140682 Fri, 20 Nov 2009 17:18:48 -0500 nives@adage.com(Nat Ives) http://adage.com/agencynews/article.php?article_id=140654
NEW YORK (AdAge.com) -- More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader -- Ogilvy veteran John Seifert -- for the first time in years.]]> http://adage.com/agencynews/article.php?article_id=140654 Thu, 19 Nov 2009 16:12:08 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/globalnews/article.php?article_id=140666 Bill Bernbach might have introduced the creative duo, but the Latin American arm of the DDB network has evolved that idea for the future by rolling out a new creative cell to all of its agencies.]]> http://adage.com/globalnews/article.php?article_id=140666 Fri, 20 Nov 2009 12:25:14 -0500 valentinavescovi@gmail.com(Valentina Vescovi) http://adage.com/digital/article.php?article_id=140658 Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.]]> http://adage.com/digital/article.php?article_id=140658 Thu, 19 Nov 2009 16:33:41 -0500 ehall@adage.com(Emma Hall) http://adage.com/digital/article.php?article_id=140639
NEW YORK (AdAge.com) -- AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.]]> http://adage.com/digital/article.php?article_id=140639 Thu, 19 Nov 2009 12:15:39 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/globalnews/article.php?article_id=140652
LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.]]> http://adage.com/globalnews/article.php?article_id=140652 Thu, 19 Nov 2009 15:59:12 -0500 ehall@adage.com(Emma Hall) http://adage.com/globalnews/article.php?article_id=140619
BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.]]> http://adage.com/globalnews/article.php?article_id=140619 Wed, 18 Nov 2009 15:11:50 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/digitalnext/post.php?article_id=140613
I'm confident that if Charles Darwin were here today, he'd have something to teach us about apps. Namely, that most around today won't be in the next few years.]]> http://adage.com/digitalnext/post.php?article_id=140613 Wed, 18 Nov 2009 14:40:34 -0500 http://adage.com/madisonandvine/article.php?article_id=140661
LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D.]]> http://adage.com/madisonandvine/article.php?article_id=140661 Thu, 19 Nov 2009 23:21:09 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/digitalnext/post.php?article_id=140599
The total overhaul of Virgin.com had two equal goals: to generate leads and spur social activity. It had to weave together corporate content, user-generated content called for a distinct creative approach that skewed a little more toward e-commerce/online review sites. Here's how they did it.]]> http://adage.com/digitalnext/post.php?article_id=140599 Wed, 18 Nov 2009 14:30:49 -0500 http://adage.com/cmostrategy/article.php?article_id=140647
Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.]]> http://adage.com/cmostrategy/article.php?article_id=140647 Thu, 19 Nov 2009 14:09:14 -0500 http://adage.com/cmostrategy/article.php?article_id=140593
In past years, predicting post-Thanksgiving holiday-shopping results seemed like a game of rock, paper, scissors. Retailers are desperate for a profitable Black Friday. Of course, they remain at the mercy of those whose wallets matter most: women, the power shoppers who always make or break the holiday. To detect women's hidden holiday-shopping secrets, marketing consultancy Just Ask a Woman fielded a survey of 2,000 women to expose some half truths of Christmas 2009. Here's what we found.]]> http://adage.com/cmostrategy/article.php?article_id=140593 Tue, 17 Nov 2009 16:51:45 -0500 http://adage.com/talentworks/article.php?article_id=140608 NEW YORK (AdAge.com) -- Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."]]> http://adage.com/talentworks/article.php?article_id=140608 Wed, 18 Nov 2009 13:23:35 -0500 jrooney@adage.com(Jennifer Rooney) http://adage.com/smallagency/post.php?article_id=140665
All things being equal, why does a talented person choose to work at one agency over another? Even more important, why do they stay? If you're a small or midsize agency, you've got to be able to answer this question if you want to create an environment that attracts great talent.]]> http://adage.com/smallagency/post.php?article_id=140665 Fri, 20 Nov 2009 12:14:29 -0500 http://adage.com/adages/post.php?article_id=140663 The Bob Marley family stands to make millions -- but how are they going to do it?]]> http://adage.com/adages/post.php?article_id=140663 Fri, 20 Nov 2009 11:50:36 -0500 kwheaton@adage.com(Ken Wheaton) http://adage.com/bigtent/post.php?article_id=140611
As the largest minority group in the U.S. with a population of more than 50 million and a buying power expected to reach $1.2 trillion in the next year, Hispanic consumers are key to any retailers' plan for success. Whether you've already allocated a small radio buy in L.A. or N.Y. to drive in-store traffic or have even put a few bucks behind a buy on Spanish-language TV, here are five steps you can take now to ensure your Black Friday doesn't stay red.]]> http://adage.com/bigtent/post.php?article_id=140611 Wed, 18 Nov 2009 13:40:08 -0500 http://adage.com/goodworks/post.php?article_id=140671
More than 400 people attended the second annual Autism Speaks Heroes Ball last week hosted by the Chicago chapter of Autism Speaks. The event, which included a live auction as well as a silent auction, recognized local autism heroes and raised funds and awareness for the Chicago area chapter of Autism Speaks.]]> http://adage.com/goodworks/post.php?article_id=140671 Fri, 20 Nov 2009 13:34:56 -0500 kegolf@adage.com(Karen Egolf)