http://adage.com/rss-feed.php?section_id=319 en-us 120 http://adage.com/rss-feed.php?section_id=319 http://adage.com/img/adage-logo-sm.gif http://adage.com/globalnews/article.php?article_id=140652
LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.]]> http://adage.com/globalnews/article.php?article_id=140652 Thu, 19 Nov 2009 15:59:12 -0500 ehall@adage.com(Emma Hall) http://adage.com/cmostrategy/article.php?article_id=140647
Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.]]> http://adage.com/cmostrategy/article.php?article_id=140647 Thu, 19 Nov 2009 14:09:14 -0500 http://adage.com/cmostrategy/article.php?article_id=140593
In past years, predicting post-Thanksgiving holiday-shopping results seemed like a game of rock, paper, scissors. Retailers are desperate for a profitable Black Friday. Of course, they remain at the mercy of those whose wallets matter most: women, the power shoppers who always make or break the holiday. To detect women's hidden holiday-shopping secrets, marketing consultancy Just Ask a Woman fielded a survey of 2,000 women to expose some half truths of Christmas 2009. Here's what we found.]]> http://adage.com/cmostrategy/article.php?article_id=140593 Tue, 17 Nov 2009 16:51:45 -0500 http://adage.com/cmostrategy/article.php?article_id=140587
Design thinking translates rigorous trend research into meaningful experiences that lead markets and foster brand loyalty instead of merely following the cult of now.]]> http://adage.com/cmostrategy/article.php?article_id=140587 Tue, 17 Nov 2009 14:22:11 -0500 http://adage.com/cmostrategy/article.php?article_id=138087
Overall product choices in retail could be down 15% by this time next year, according to The Wall Street Journal. And I think it's a good thing.]]> http://adage.com/cmostrategy/article.php?article_id=138087 Mon, 27 Jul 2009 00:00:00 -0400 http://adage.com/cmostrategy/article.php?article_id=137317
I miss the good ol' days of global brand strategy. It used to be so simple: Develop a single, absolute definition of your brand, then produce content -- mostly TV spots and print -- that was generic enough for local voice-over talent to translate, perhaps augmented with an image or two for local color. But the internet has turned this model on its head.]]> http://adage.com/cmostrategy/article.php?article_id=137317 Mon, 15 Jun 2009 16:03:51 -0400 adageeditor@adage.com(Jonathan Salem Baskin) http://adage.com/cmostrategy/article.php?article_id=136980
I don't think list-marking is such novel behavior, but I do think we need to realize how central it has always been to our consumers' experience.]]> http://adage.com/cmostrategy/article.php?article_id=136980 Mon, 01 Jun 2009 00:00:00 -0400