http://adage.com/rss-feed.php?section_id=32 en-us 120 http://adage.com/rss-feed.php?section_id=32 http://adage.com/img/adage-logo-sm.gif http://adage.com/digital/article.php?article_id=140658 Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.]]> http://adage.com/digital/article.php?article_id=140658 Thu, 19 Nov 2009 16:33:41 -0500 ehall@adage.com(Emma Hall) http://adage.com/digitalnext/post.php?article_id=140656
I'd like to hear your nominations for the best mobile applications that empower consumers. I'm not talking about quick-hit mobile campaigns. I mean real applications that are of long-term value to consumers and create loyalty by surrounding people with information.]]> http://adage.com/digitalnext/post.php?article_id=140656 Thu, 19 Nov 2009 16:22:01 -0500 http://adage.com/digital/article.php?article_id=140639
NEW YORK (AdAge.com) -- AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.]]> http://adage.com/digital/article.php?article_id=140639 Thu, 19 Nov 2009 12:15:39 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/digital/article.php?article_id=140602
NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.]]> http://adage.com/digital/article.php?article_id=140602 Thu, 19 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=140436
The International Olympics Committee debuted in the top spot with videos of its athletes issuing unusual challenges to viewers and Weezer nabbed No. 3 with its Snuggie tie-in.]]> http://adage.com/digital/article.php?article_id=140436 Thu, 12 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digital/article.php?article_id=140300
NEW YORK (AdAge.com) -- Microbilt's "I Love Local Commercials" campaign dropped into the viral video chart this week, led by a dramatic pitch, created by YouTuber's Rhett & Link, for an Alabama-based mobile-home business.]]> http://adage.com/digital/article.php?article_id=140300 Thu, 05 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/article.php?article_id=140352
It seems too many digital marketers are still fixated on acquiring reach through in-your-face marketing such as "road blocks" and "homepage takeovers." We're not respecting our customers' time, which remains static despite the growth of digital destinations.]]> http://adage.com/article.php?article_id=140352 Mon, 09 Nov 2009 00:00:00 -0500 http://adage.com/article.php?article_id=140022
I spend a lot of time gazing into a crystal ball that I know is going to be cloudy half the time. Lately I have been pondering Facebook's future. Facebook is clearly on a roll and is knocking on Google's door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes.]]> http://adage.com/article.php?article_id=140022 Thu, 29 Oct 2009 10:34:04 -0400 http://adage.com/article.php?article_id=140354
Sometimes The New York Times' interactive features have been hard to find, which is why we like the Innovation Portfolio, where it's compiled the best of the best in one place.]]> http://adage.com/article.php?article_id=140354 Mon, 09 Nov 2009 00:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/article.php?article_id=140109
To launch the Infiniti G convertible, Infiniti tapped into the way people use phones as cameras and married that with the open feeling of driving a convertible, launching an SMS promotion based on its "Own the Sky" integrated campaign.]]> http://adage.com/article.php?article_id=140109 Mon, 02 Nov 2009 00:00:00 -0500 rchang@adage.com(Rita Chang) http://adage.com/digital/article.php?article_id=140108
Yes, there's a bit of a circus going on with real-time search, and a new player seems to appear weekly. Meanwhile, we get predictions of how Google and Bing had better do something soon with it -- or else.]]> http://adage.com/digital/article.php?article_id=140108 Mon, 02 Nov 2009 00:00:00 -0500 http://adage.com/digital/article.php?article_id=139906
While a plurality of folks ages 12 to 64 say they don't notice either TV or online ads when they are watching TV and on the web, a lot say they do notice.]]> http://adage.com/digital/article.php?article_id=139906 Mon, 26 Oct 2009 00:00:00 -0400