http://adage.com/rss-feed.php?section_id=350 en-us 120 http://adage.com/rss-feed.php?section_id=350 http://adage.com/img/adage-logo-sm.gif http://adage.com/mediaworks/article.php?article_id=140672
MINNEAPOLIS (AdAge.com) -- Network TV has mostly missed out on the Oprah effect, as it didn't develop Oprah Winfrey, or any other talker who has dominated daytime in recent years. This was a great historical miss by broadcasters, who to this day are struggling in daytime with soap operas that often have their roots in radio, not the web. The nets haven't solved their daytime dilemma, but do seem to recognize content's royal status, especially as they chase royalties in prime time. Thursday night's ratings race.]]> http://adage.com/mediaworks/article.php?article_id=140672 Fri, 20 Nov 2009 13:38:22 -0500 jrash@cmithun.com(John Rash) http://adage.com/mediaworks/article.php?article_id=140668
NEW YORK (AdAge.com) -- Oprah Winfrey's decision to end her long-running syndicated program is a bet on the future of TV -- that niche cable channels, with their dual revenue streams from advertising and subscriptions, will be a more stable media base, and that technology will allow any content provider to reach its core audience in a more direct fashion. But the move may end up diminishing her power as a mover of products.]]> http://adage.com/mediaworks/article.php?article_id=140668 Fri, 20 Nov 2009 13:13:47 -0500 bsteinberg@adage.com(Brian Steinberg) http://adage.com/mediaworks/article.php?article_id=140667
What a surreal, epic week in mass media. On Monday, Sarah Palin appeared on "Oprah," then on Thursday Oprah announced she's quitting her talk show. But for all the media buzz about Sarah Palin (and her new book) this week, she's nothing compared to the latest installment of the "Twilight" franchise, "New Moon" (which opened today).]]> http://adage.com/mediaworks/article.php?article_id=140667 Fri, 20 Nov 2009 12:28:35 -0500 sdumenco@adage.com(Simon Dumenco) http://adage.com/globalnews/article.php?article_id=140666 Bill Bernbach might have introduced the creative duo, but the Latin American arm of the DDB network has evolved that idea for the future by rolling out a new creative cell to all of its agencies.]]> http://adage.com/globalnews/article.php?article_id=140666 Fri, 20 Nov 2009 12:25:14 -0500 valentinavescovi@gmail.com(Valentina Vescovi) http://adage.com/agencynews/article.php?article_id=140662
NEW YORK (AdAge.com) -- And another Swede enters the building. Nicke Bergstrom, one of the co-founders and creative director of the much decorated Swedish digital agency Farfar, has found a new home at Mother, New York.]]> http://adage.com/agencynews/article.php?article_id=140662 Fri, 20 Nov 2009 11:48:04 -0500 adiaz@creativity-online.com(Ann-Christine Diaz) http://adage.com/digital/article.php?article_id=140678 Here are a eight takeaways from the CaT technology conference if you missed it.]]> http://adage.com/digital/article.php?article_id=140678 Fri, 20 Nov 2009 00:00:00 -0500 kpatel@adage.com(Kunur Patel) http://adage.com/mediaworks/article.php?article_id=140659
NEW YORK (AdAge.com) -- It was a pretty good night for an average night of prime-time programming. Wednesday, after all, is a hump day for TV as well as workers. In-between Thursday's drama (ABC's "Grey's Anatomy"), reality (CBS's "Survivor") and comedy (NBC's "The Office" and "30 Rock") cornucopia, and the kick the NFL gives ratings on Sunday and Monday as well as the new blood of new dramas on CBS' Tuesday night schedule, Wednesday is usually lower rated. ]]> http://adage.com/mediaworks/article.php?article_id=140659 Thu, 19 Nov 2009 16:58:41 -0500 jrash@cmithun.com(John Rash) http://adage.com/digital/article.php?article_id=140658 Creativity and Technology debuted across the Atlantic on Thursday at London's Saatchi Gallery. The event brought together designers, creatives and technologists from agencies like Organic and Crispin Porter & Bogusky to discuss work ranging from Fiat Eco: Drive to Poke London's Baker Tweet, as well as technology's increasing importance in creative departments.]]> http://adage.com/digital/article.php?article_id=140658 Thu, 19 Nov 2009 16:33:41 -0500 ehall@adage.com(Emma Hall) http://adage.com/agencynews/article.php?article_id=140654
NEW YORK (AdAge.com) -- More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader -- Ogilvy veteran John Seifert -- for the first time in years.]]> http://adage.com/agencynews/article.php?article_id=140654 Thu, 19 Nov 2009 16:12:08 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/globalnews/article.php?article_id=140652
LONDON (AdAge.com) -- Unilever, Lufthansa and online shopping club Vente Privee are the winners of this year's European CMO awards, presented in Frankfurt by international strategy consultants Booz & Co.]]> http://adage.com/globalnews/article.php?article_id=140652 Thu, 19 Nov 2009 15:59:12 -0500 ehall@adage.com(Emma Hall) http://adage.com/mediaworks/article.php?article_id=140650
CHICAGO (AdAge.com) -- In watching the chaos that time-shifted, ad-skipping viewing has rained down on primetime TV advertisers in recent years, many beer-marketing executives have expressed relief, roughly paraphrased, in something like these terms: "Thank goodness most of our budgets are tied up in sports, where we don't have to worry about all that."]]> http://adage.com/mediaworks/article.php?article_id=140650 Thu, 19 Nov 2009 14:35:44 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/cmostrategy/article.php?article_id=140647
Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to fall from the sky. However, based on a 30-year analysis of 300 product categories covering 225 countries, it becomes clear this perception is false: Tomorrow's winning innovation can actually be predicted.]]> http://adage.com/cmostrategy/article.php?article_id=140647 Thu, 19 Nov 2009 14:09:14 -0500 http://adage.com/article.php?article_id=140648
CHICAGO (AdAge.com) -- Cadbury is the chess piece that could determine who leads the world's confectionery market, depending on whose hands the company ends up in. If it lands in the portfolio of Kraft, that marketer would topple Mars from its perch as the globe's leading confectioner. But now, Ferrero has confirmed an interest in acquiring Cadbury, and The Wall Street Journal reported that it is considering a linkup with Hershey to do the job.]]> http://adage.com/article.php?article_id=140648 Thu, 19 Nov 2009 13:55:15 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/digital/article.php?article_id=140639
NEW YORK (AdAge.com) -- AOL will cut 2,500 employees, or about a third of its work force, as it looks to slim down costs on the eve of its spinoff from Time Warner. Initially, the cuts won't be targeted and will come from volunteer buyouts across the company, including sales, communications, maps, technology and the ad network.]]> http://adage.com/digital/article.php?article_id=140639 Thu, 19 Nov 2009 12:15:39 -0500 mlearmonth@adage.com(Michael Learmonth) http://adage.com/article.php?article_id=140637
SAN FRANCISCO (AdAge.com) -- AT&T launched a new ad campaign that hits back at Verizon Wireless, aiming to put some polish back in the reputation of its network coverage.]]> http://adage.com/article.php?article_id=140637 Thu, 19 Nov 2009 12:09:05 -0500 rchang@adage.com(Rita Chang) http://adage.com/mediaworks/article.php?article_id=140634
To ensure that the best new German film-making talent came to its annual Shocking Shorts film festival, crime and thriller channel 13th Street went to extreme lengths, stalking the film directors that the festival was hoping would come. For a more in-depth look at this Idea of the Week and other case studies, visit Ad Age and CMDglobal's Inspiration site.]]> http://adage.com/mediaworks/article.php?article_id=140634 Thu, 19 Nov 2009 10:36:46 -0500 http://adage.com/digital/article.php?article_id=140602
NEW YORK (AdAge.com) -- Marketing experts warned it would happen -- and it did. Suing Verizon over its "Map for That" ad only called attention to the ad and AT&T's weakness.]]> http://adage.com/digital/article.php?article_id=140602 Thu, 19 Nov 2009 08:00:00 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/video/article.php?article_id=140630
NEW YORK (AdAge.com) -- A growing number of big marketers have circumvented the middleman and launched their own mainstream media and entertainment properties. The revolutionary development has moved them into direct competition for audiences with traditional media companies. But are these projects just novel anomalies, as some suggest, or a powerful trend that will ultimately reshape the media business? Ad Age editor Jonah Bloom addresses the issue in his talk at the ANA annual conference in Phoenix.]]> http://adage.com/video/article.php?article_id=140630 Thu, 19 Nov 2009 07:13:57 -0500 hlevins@adage.com(Hoag Levins) http://adage.com/article.php?article_id=140629
SAN FRANCISCO (AdAge.com) -- Verizon Wireless has won round one in the widely publicized legal tussle with rival AT&T, which recently sued the leading carrier over an ad campaign that AT&T claims misleads consumers about its network coverage. An Atlanta federal judge Wednesday denied a request by AT&T to force Verizon to halt its commercials, saying he found no evidence that the ads were inaccurate.]]> http://adage.com/article.php?article_id=140629 Wed, 18 Nov 2009 18:55:18 -0500 rchang@adage.com(Rita Chang) http://adage.com/talentworks/article.php?article_id=140627 Rishad Tobaccowala and Simon Mainwaring are featured guests of this year's Executives in Residence program at the University of Oregon School of Journalism and Communication, Nov. 18-20.]]> http://adage.com/talentworks/article.php?article_id=140627 Wed, 18 Nov 2009 17:54:14 -0500 jrooney@adage.com(Jennifer Rooney) http://adage.com/article.php?article_id=140626
CHICAGO (AdAge.com) -- Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways. So Starbucks is pulling back from its Thanksgiving TV buys of the past two years to focus on where its customers already spend time online and drive them into stores.]]> http://adage.com/article.php?article_id=140626 Wed, 18 Nov 2009 17:41:23 -0500 eyork@adage.com(Emily Bryson York) http://adage.com/agencynews/article.php?article_id=140625
DETROIT (AdAge.com) -- General Motors Co.'s Cadillac has cut the list of semi-finalists vying for the brand's national creative account in half. The shops moving to the next round are two Publicis Groupe shops: Bartle Bogle Hegarty, New York, and Publicis, New York; along with Interpublic Group of Cos.' Martin Agency, Richmond, Va.]]> http://adage.com/agencynews/article.php?article_id=140625 Wed, 18 Nov 2009 17:27:44 -0500 jhalliday@adage.com(Jean Halliday) http://adage.com/agencynews/article.php?article_id=140623
NEW YORK (AdAge.com) -- The maker of cold remedy Zicam, Matrixx Initiatives, has begun the second review of its $30 million ad account in the span of a year, due to an account conflict spurred by the merger of Zicam's current agency, Lowe, New York, with sibling Deutsch.]]> http://adage.com/agencynews/article.php?article_id=140623 Wed, 18 Nov 2009 17:10:08 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/mediaworks/article.php?article_id=140622
MINNEAPOLIS (AdAge.com) -- Nielsen data delays have made today's Rash Report a Rash Roundup. Here's how the first part of this week shook out. ]]> http://adage.com/mediaworks/article.php?article_id=140622 Wed, 18 Nov 2009 17:08:55 -0500 jrash@cmithun.com(John Rash) http://adage.com/agencynews/article.php?article_id=140621
NEW YORK (AdAge.com) -- Publicis Groupe's Saatchi & Saatchi has added U.S. ad duties for Enfamil baby formula, expanding its relationship on parent Mead Johnson Nutrition's nearly $300 million global account after a lengthy pitch.]]> http://adage.com/agencynews/article.php?article_id=140621 Wed, 18 Nov 2009 16:46:33 -0500 rparekh@adage.com(Rupal Parekh) http://adage.com/digital/article.php?article_id=140620
NEW YORK (AdAge.com) -- While LinkedIn is trying to differentiate its audience from other social networks, its ad strategy looks awfully familiar. The site on Wednesday announced it's launching Custom Groups in the hopes advertisers will create more robust presences on the site -- and then buy media to help drive people to the groups.]]> http://adage.com/digital/article.php?article_id=140620 Wed, 18 Nov 2009 16:00:31 -0500 aklaassen@adage.com(Abbey Klaassen) http://adage.com/globalnews/article.php?article_id=140619
BEIJING (AdAge.com) -- Four of China's top media buyers -- senior execs at Aegis Media, GroupM, OMD and Zenith Media -- filed first-person accounts from today's CCTV auction. Here's what they thought of the premier event in China's media industry.]]> http://adage.com/globalnews/article.php?article_id=140619 Wed, 18 Nov 2009 15:11:50 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/agencynews/article.php?article_id=140610
Economists are always talking about types of risks you can afford and the kinds you can't afford to take. For those of us in the agency business, the latter bucket of risks is mostly about failing to adapt to the dramatic changes affecting the agency business model. Here are 15 things agencies can't afford to risk.]]> http://adage.com/agencynews/article.php?article_id=140610 Wed, 18 Nov 2009 13:37:24 -0500 http://adage.com/globalnews/article.php?article_id=140612
It was the night of nights for the Argentine ad business. Everyone who's anyone was there. Not only to dive into the ocean of mojitos, vodka tonics, champagne and salted shrimp, but to receive what is now one of Argentine advertising's most coveted and least-expected awards.]]> http://adage.com/globalnews/article.php?article_id=140612 Wed, 18 Nov 2009 13:34:01 -0500 patricio.cavalli@gmail.com(Patricio Cavalli) http://adage.com/talentworks/article.php?article_id=140608 NEW YORK (AdAge.com) -- Industry layoffs are rampant; colleagues are dropping like flies. Still, some stand the test of time and circumstance. Who are these people, and what skills and qualities are keeping them in the mix? Donald Minnick, a clinical psychologist and organization consultant, set out to answer that question in his new book, "Survive Downsizing: How to Keep Your Job and Become Indispensable to Your Company."]]> http://adage.com/talentworks/article.php?article_id=140608 Wed, 18 Nov 2009 13:23:35 -0500 jrooney@adage.com(Jennifer Rooney)