Miami-based The Community is opening an office in London, taking an agency that has always had a Latin flavor outside the Americas for the first time.
Argentine brothers Jose and Joaquin Molla opened their agency, then called La Comunidad, in both Miami and Buenos Aires in 2001. Over the years, it grew into a shop that was equally adept at reaching U.S. Hispanic and general market consumers, and doing Latin American and other international campaigns.
After selling in 2014 to SapientNitro, which was bought in turn by Publicis Groupe, The Community continued its double-digit annual growth. (Among other things, increasing revenue by 58% in 2016 after winning clients like Verizon and General Mills and laying the groundwork for global growth for its culturally-savvy brand helped land the shop on Ad Age's Agency A-List of the 10 best agencies last month).
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