http://adage.com/rss-feed.php?section_id=181&xml=RSS2 en-us 120 http://adage.com/rss-feed.php?section_id=181&xml=RSS2 http://adage.com/img/adage-logo-sm.gif http://adage.com/china/article.php?article_id=140600
CCTV held its annual auction on Nov. 18 for ad spots during prime-time programming as well as title sponsorships for key programs like its Chinese New Year gala, nightly weather reports and special events like CCTV's World Cup coverage in 2010. The overall bidding was more aggressive than in previous years, a sign advertisers can expect inflation for local and provincial broadcasters next year as well.]]> http://adage.com/china/article.php?article_id=140600 Wed, 18 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140605
On "special assignment" for Ad Age China, four of China's top media buyers-- K.F. Lee at Aegis Media, Bessie Lee at GroupM, Joanne Law at OMD and and Derek Kwok at Zenith Media -- have filed first-person accounts from today's CCTV auction. Find out what happened at the CCTV auction on Nov. 18, and the implications it will have on budgets next year.]]> http://adage.com/china/article.php?article_id=140605 Wed, 18 Nov 2009 00:00:00 -0500 http://adage.com/china/article.php?article_id=140706
Beiersdorf has launched a major campaign promoting Slek Night Repair as part of the German personal care giant's efforts to position Slek as a premium hair care brand, a segment that has been dominated by foreign brands such as Rejoice, Pantene and Lux.]]> http://adage.com/china/article.php?article_id=140706 Tue, 24 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140569
Hunan Satellite TV and Shanda have partnered in a content production and distribution deal that will develop films and online games, including a remake of "Huan Zhu Ge Ge," a hit series about Princess Huanzhu introduced in 1998.]]> http://adage.com/china/article.php?article_id=140569 Wed, 18 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140573 New CSL creative promotes One2free mobile platform; Mingshen hires Euro RSCG for high-end property development on Hainan Island; Edelman survey says Chinese public affairs execs believe social media is the most influential communications medium in China; ICBC, UMPay and AmEx launch China's first mobile payment card; and Dow Jones has revamped the Wall Street Journal Asia.]]> http://adage.com/china/article.php?article_id=140573 Wed, 18 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140431 Wrigley is splitting its digital marketing business in China between Agency.com and Agenda; Samsung Mobile will use Euro RSCG, Beijing to handle creative for a new mobile phone launch; Universal Music Group signs up Supergirl star Jane Zhang; and Iris is hiring ex-Rapp executive David King in China.]]> http://adage.com/china/article.php?article_id=140431 Wed, 11 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140438
After weeks of tense negotiations between Caijing's founder and editor, Hu Shuli, and the magazine's parent company, SEEC, the veteran journalist -- one of the most powerful women in China -- hopes to replicate her earlier success with another new magazine, Caixin.]]> http://adage.com/china/article.php?article_id=140438 Wed, 11 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140432
Coca-Cola is going after Chinese trendsetters with Glaceau Vitaminwater, its most sophisticated -- and expensive -- beverage to date in the mainland.]]> http://adage.com/china/article.php?article_id=140432 Wed, 11 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140576
Drinking is a custom that links traditional Chinese history to modern times, says Enovate's John Solomon, but Chinese youth are passing over Baijiu, Huangjiu, and Hongjiu for brands that express their individuality, usually high-end western spirits and beer brands.]]> http://adage.com/china/article.php?article_id=140576 Wed, 18 Nov 2009 00:00:00 -0500 jsolomon@enovatechina.com(John Solomon) http://adage.com/china/article.php?article_id=140409
Both an ancient civilization and a rising power, China presents some of the most complex questions facing the world today, a dichotomy addressed by an ongoing lecture series organized by the E.N. Thompson Forum on World Issues. Kaiser Kuo spoke there last month about the role of the internet in China and the internet's impact on Sino-American relations. Here is an excerpt from his speech, "Shouting Across the Chasm: Chinese and American Netizens Clash in Cyberspace."]]> http://adage.com/china/article.php?article_id=140409 Wed, 11 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140572
As Barack Obama's four-day trip to China draws to a close on Nov. 19, Ad Age China looks at the top issues facing China and the U.S. in a special report by Scott Kronick, president of Ogilvy & Mather Group in Beijing and president of Ogilvy PR in China, and Jamie Moeller, global managing director of Ogilvy Public Affairs Worldwide in Washington, D.C.]]> http://adage.com/china/article.php?article_id=140572 Wed, 18 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140415 Each year, the US-China Business Council asks its members to identify the top ten issues facing businesses in China. The economic downturn is high on their list this year, along with human resources and government red tape. Find out what other challenges made the list in this special report.]]> http://adage.com/china/article.php?article_id=140415 Wed, 11 Nov 2009 00:00:00 -0500 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=140000
China is big, complex, highly regulated, and evolving rapidly, says Karl Cluck, Mindshare's partner, invention for China in Shanghai. These ten trends are changing China's media environment today -- and tomorrow. This special report is adapted from a presentation given by Mr. Cluck at a private seminar in Shanghai organized by Ad Age China and Stern Agee, a U.S. brokerage firm that specializes in Chinese tech companies.]]> http://adage.com/china/article.php?article_id=140000 Wed, 28 Oct 2009 00:00:00 -0400 normandym@netvigator.com(Normandy Madden) http://adage.com/china/article.php?article_id=139808 Want to know what's happening in China? We've put together a group of web sites written by individuals, groups and companies that can help advertisers and their partners learn more about market trends and consumer behavior.]]> http://adage.com/china/article.php?article_id=139808 Wed, 21 Oct 2009 00:00:00 -0400 normandym@netvigator.com(Normandy Madden)