Ads for fast-food chains, quick-service restaurants and other casual dining resonated the most with millennial consumers this year, according to a ranking from Nielsen.
Of the top 10 most memorable commercials among millennials in 2014, six were in the dining category. Wendy's topped the chart with its "To Be With You" spot promoting its Pretzel Bacon Cheeseburger.
The company's Nielsen Brand Effect ranks the top 10 ads among the demographic, asking a sample of viewers whether they remember ads, the brand of the ad, whether they liked the spot and whether it impacted their intent to purchase the product.
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