Advertising Age - James Brady urn:uuid:da6f32c5-1d84-97a6-b9f3-82754280c154 2009-11-28T13:59:15-05:00 AdAge Staff About the survey: urn:uuid:40ee78d6-4fca-8472-876d-457362f35d22 The American Demographics 2006 Consumer Perception Survey was conducted Nov. 23-29 by Aegis Group's Synovate (synovate.com) through online questionnaires fielded to 6,011 adults in its Global eNation/ViewsNet consumer-opinion panels in the U.S., France, G...]]> 2006-01-02T00:00:00-05:00 Consumer Data Whipsaw: `Greed,' `Value' Co-exist urn:uuid:3e502101-02b6-fe0b-b32c-86093659b565 What's the first thing that comes to mind for U.S. consumers when they think of ... GM: No consensus in the consumer survey. Positive comments about product (more mentions of "good" than "bad" for vehicles and quality) but many negative views about bus...]]> 2006-01-02T00:00:00-05:00 IN GOD--AND GM--WE TRUST urn:uuid:a2129f0f-3fb5-0d73-fdfc-211149b39c00 General Motors Corp. is loaded with debt and the subject of bankruptcy speculation, but give it credit: GM scores tops for trust among U.S. consumers. There's a downside, however: GM also shows up on the list of companies that Americans least trust, a sig...]]> 2006-01-02T00:00:00-05:00 Brady's Bunch urn:uuid:14cf4122-8a75-f024-3a42-caa398811853 The Marine Corps has a new top PR person and she's a woman! Brigadier Gen. Mary Ann Krusa-Dossin picked up the assignment from Brig. Gen. Andrew B. Davis. The great Drew Davis is returning to reserve duty as commanding general of Force Service Support Gro...]]> 2003-06-23T00:00:00-04:00 Brady's Bunch urn:uuid:f5f1f904-ab40-f7a8-4b6f-0680a967f715 The Marine Corps has a new top PR person and she's a woman! Brigadier Gen. Mary Ann Krusa-Dossin picked up the assignment from Brig. Gen. Andrew B. Davis. The great Drew Davis is returning to reserve duty as commanding general of Force Service Support Gro...]]> 2003-06-23T00:00:00-04:00 Brady's Bunch urn:uuid:4049d46b-3816-4833-b768-8a7f02f5c8c1 Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young w...]]> 2003-06-16T00:00:00-04:00 Brady's Bunch urn:uuid:7037071c-e7a3-f7bc-2f2c-6f7dcbb5fe32 Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young w...]]> 2003-06-16T00:00:00-04:00 Brady's Bunch urn:uuid:3625c83d-40a1-b1e9-6a46-fb0dd756c22c With the Afghan warlords back and Baghdad still in chaos, last month we were going to take on Syria. Or maybe North Korea. Now it's Iran. Will someone please hose down Rummy? Terrorism. War. SARS. And how would you like to be running a travel magazine...]]> 2003-06-09T00:00:00-04:00 Brady's Bunch urn:uuid:4c143542-2794-6570-e60f-33df368f7ef5 With the Afghan warlords back and Baghdad still in chaos, last month we were going to take on Syria. Or maybe North Korea. Now it's Iran. Will someone please hose down Rummy? Terrorism. War. SARS. And how would you like to be running a travel magazine...]]> 2003-06-09T00:00:00-04:00 Brady's Bunch urn:uuid:4aba9ab9-b59f-beef-96ee-8aa1841afb25 Always fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix" will top "X2" at the box office, stuff like that. Jim Seymore has, alas, departed, but I like this...]]> 2003-06-02T00:00:00-04:00 Brady's Bunch urn:uuid:e0cc3caf-2def-07c4-30c6-ac0a552a6ebc Always fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix" will top "X2" at the box office, stuff like that. Jim Seymore has, alas, departed, but I like this...]]> 2003-06-02T00:00:00-04:00 Brady's Bunch urn:uuid:da07b2a1-cdb9-57fb-f400-f6180b278aa1 Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as i...]]> 2003-05-26T00:00:00-04:00 Brady's Bunch urn:uuid:209e120c-600f-261a-0318-c02bb893ab64 Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as i...]]> 2003-05-26T00:00:00-04:00 Brady's Bunch urn:uuid:1e2dedcd-b643-58c8-9532-604178f7cdd7 Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly p...]]> 2003-05-19T00:00:00-04:00 Brady's Bunch urn:uuid:69069eac-2c84-846c-2543-a7468ea15899 Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly p...]]> 2003-05-19T00:00:00-04:00 Brady's Bunch urn:uuid:9b0e1bb2-8580-4c2f-6716-0a273555cefe Are we still boycotting Beaujolais? Joyce Wadler got off slow with her (don't ever call it "gossip") "Boldface Names" column in The New York Times but she's hitting her stride. Funny, insightful, gentle bitchery and lots of names. Nice work, Wadler an...]]> 2003-05-12T00:00:00-04:00 Brady's Bunch urn:uuid:1adde192-3a18-519c-73b6-d4fad09c3d51 Are we still boycotting Beaujolais? Joyce Wadler got off slow with her (don't ever call it "gossip") "Boldface Names" column in The New York Times but she's hitting her stride. Funny, insightful, gentle bitchery and lots of names. Nice work, Wadler an...]]> 2003-05-12T00:00:00-04:00 Brady's Bunch urn:uuid:1a5fd120-2f62-856b-8684-b21b65b02336 Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction? St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the "next level."...]]> 2003-05-05T00:00:00-04:00 Brady's Bunch urn:uuid:c41f1c5c-543a-36ea-98d2-1da52d30a98b Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction? St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the "next level."...]]> 2003-05-05T00:00:00-04:00 Brady's Bunch urn:uuid:540f6872-d5e8-ba91-7a0f-49e54519ee49 It's five years since Myrna Blyth took time out from running Ladies' Home Journal to create a bimonthly magazine for Meredith Corp. called More and aimed at women "40-plus." And we all went, "ho hum." Well, they're booming along with a rate base that's no...]]> 2003-04-28T00:00:00-04:00 Brady's Bunch urn:uuid:12f8be9b-d7d2-3817-df80-9b5106407032 I realize this is churlish of me, but is Rummy on speed? Could we please finish mopping up Iraq before we start in on Syria? The Zinczenkos are taking over. So we'd all better learn how to spell the name. Rodale just named Eric Z. publisher of Backpac...]]> 2003-04-21T00:00:00-04:00 Brady's Bunch urn:uuid:04f6fdfb-d8a7-8606-8270-7d8a9d8dee2c In a continuing down ad market and with a war raging, Hearst and Disney are rather gutsily doing a major magazine launch next week. On sale will be the premiere issue of Lifetime, edited by Sally Koslow, with an opening rate base of half a million and an...]]> 2003-04-14T00:00:00-04:00 Brady's Bunch urn:uuid:5b700703-896f-d8e3-9d0f-af6b24e4fc20 I've seen gutless wonders before, but that Dodger pitcher, Mota, may be laughed out of the league. L.A. visits Shea May 6, get your tickets early. Longtime Ad Age Publisher Ed Erhardt feeling his oats these days at ESPN and ABC Sports (he's now chief s...]]> 2003-04-07T00:00:00-04:00 Brady's Bunch urn:uuid:5ab318f8-b375-c8d9-9615-930fdbd67b24 War nerves hurting biz? Not at Vogue, where Tom Florio reports its March issue was the second biggest March ever with 448 ad pages. First quarter shows Vogue up 13% in pages. Embarrassingly not cutting edge on gangsta rap, I went to lunch with Publishe...]]> 2003-03-31T00:00:00-05:00 War and advertising urn:uuid:f4f42ada-8d18-7cb9-c3ce-0d940b4ca2b5 Less than 24 hours after war began, NBC decided America would rather watch "Friends" than enemies. While early forecasts said TV would lose more than $100 million a day from Baghdad-to-Basra war coverage, the immediate impact on advertising turned out to...]]> 2003-03-24T00:00:00-05:00 Brady's Bunch urn:uuid:f6b6b1b9-b2d0-e727-234f-274571e1e1d8 Group Publisher Mike Federle (72-year-old Fortune and its younger Fortune Small Biz are his responsibility) claimed over lunch that despite the slump, last year was 72-year-old Fortune's fourth-most-profitable year ever. This year first-quarter ad pages a...]]> 2003-03-24T00:00:00-05:00 Brady's Bunch urn:uuid:8a215b30-6f00-0fb9-d060-25e7eaa75732 While we were all still applauding Bonnie Fuller's splendid achievements at Us I lunched with People magazine President Peter Bauer and its new publisher Kathy Kayse (the name is pronounced "Case" and she's a Lithuanian out of Chi and a dandy). They remin...]]> 2003-03-17T00:00:00-05:00 Brady's Bunch urn:uuid:b96721f4-0fca-0aa3-f713-c4061845c108 Sobering to realize that a guy giving this country a national nervous breakdown and has us on the brink of a shooting war turns out to be John Belushi in his undershirt after a hard night at the Garden of Allah. Just received an elaborate presentation...]]> 2003-03-10T00:00:00-05:00 Brady's Bunch urn:uuid:ef825733-b653-088d-9c26-97db7eef277c Let's not forget it was Art Cooper who remade and revitalized GQ and ran it with grace and enormous energy for a long time. What Art did for GQ is analogous to what Tina did for Vanity Fair. A Wall Street Journal reporter is phoning ex-Hearstlings at h...]]> 2003-03-03T00:00:00-05:00 Brady's Bunch urn:uuid:cae1d790-8c41-7dad-8e30-b9639b4180c8 He's gushed to Vanity Fair, but has Ben Affleck yet brought her home to meet the folks? My fave, The Weather Channel, hired Deirdre M. O'Grady as VP-pricing & ops for the advertising sales department. She's a pro, previously with Court TV, NBC and John...]]> 2003-02-24T00:00:00-05:00