Advertising Age - James Bradyurn:uuid:da6f32c5-1d84-97a6-b9f3-82754280c1542009-11-28T13:59:15-05:00AdAge StaffAbout the survey:urn:uuid:40ee78d6-4fca-8472-876d-457362f35d22The American Demographics 2006 Consumer Perception Survey was conducted Nov. 23-29 by Aegis Group's Synovate (synovate.com) through online questionnaires fielded to 6,011 adults in its Global eNation/ViewsNet consumer-opinion panels in the U.S., France, G...]]>2006-01-02T00:00:00-05:00Consumer Data Whipsaw: `Greed,' `Value' Co-existurn:uuid:3e502101-02b6-fe0b-b32c-86093659b565What's the first thing that comes to mind for U.S. consumers when they think of ...
GM: No consensus in the consumer survey. Positive comments about product (more mentions of "good" than "bad" for vehicles and quality) but many negative views about bus...]]>2006-01-02T00:00:00-05:00IN GOD--AND GM--WE TRUSTurn:uuid:a2129f0f-3fb5-0d73-fdfc-211149b39c00General Motors Corp. is loaded with debt and the subject of bankruptcy speculation, but give it credit: GM scores tops for trust among U.S. consumers. There's a downside, however: GM also shows up on the list of companies that Americans least trust, a sig...]]>2006-01-02T00:00:00-05:00Brady's Bunchurn:uuid:14cf4122-8a75-f024-3a42-caa398811853The Marine Corps has a new top PR person and she's a woman! Brigadier Gen. Mary Ann Krusa-Dossin picked up the assignment from Brig. Gen. Andrew B. Davis. The great Drew Davis is returning to reserve duty as commanding general of Force Service Support Gro...]]>2003-06-23T00:00:00-04:00Brady's Bunchurn:uuid:f5f1f904-ab40-f7a8-4b6f-0680a967f715The Marine Corps has a new top PR person and she's a woman! Brigadier Gen. Mary Ann Krusa-Dossin picked up the assignment from Brig. Gen. Andrew B. Davis. The great Drew Davis is returning to reserve duty as commanding general of Force Service Support Gro...]]>2003-06-23T00:00:00-04:00Brady's Bunchurn:uuid:4049d46b-3816-4833-b768-8a7f02f5c8c1Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young w...]]>2003-06-16T00:00:00-04:00Brady's Bunchurn:uuid:7037071c-e7a3-f7bc-2f2c-6f7dcbb5fe32Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young w...]]>2003-06-16T00:00:00-04:00Brady's Bunchurn:uuid:3625c83d-40a1-b1e9-6a46-fb0dd756c22cWith the Afghan warlords back and Baghdad still in chaos, last month we were going to take on Syria. Or maybe North Korea. Now it's Iran. Will someone please hose down Rummy?
Terrorism. War. SARS. And how would you like to be running a travel magazine...]]>2003-06-09T00:00:00-04:00Brady's Bunchurn:uuid:4c143542-2794-6570-e60f-33df368f7ef5With the Afghan warlords back and Baghdad still in chaos, last month we were going to take on Syria. Or maybe North Korea. Now it's Iran. Will someone please hose down Rummy?
Terrorism. War. SARS. And how would you like to be running a travel magazine...]]>2003-06-09T00:00:00-04:00Brady's Bunchurn:uuid:4aba9ab9-b59f-beef-96ee-8aa1841afb25Always fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix" will top "X2" at the box office, stuff like that. Jim Seymore has, alas, departed, but I like this...]]>2003-06-02T00:00:00-04:00Brady's Bunchurn:uuid:e0cc3caf-2def-07c4-30c6-ac0a552a6ebcAlways fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix" will top "X2" at the box office, stuff like that. Jim Seymore has, alas, departed, but I like this...]]>2003-06-02T00:00:00-04:00Brady's Bunchurn:uuid:da07b2a1-cdb9-57fb-f400-f6180b278aa1Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as i...]]>2003-05-26T00:00:00-04:00Brady's Bunchurn:uuid:209e120c-600f-261a-0318-c02bb893ab64Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as i...]]>2003-05-26T00:00:00-04:00Brady's Bunchurn:uuid:1e2dedcd-b643-58c8-9532-604178f7cdd7Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly p...]]>2003-05-19T00:00:00-04:00Brady's Bunchurn:uuid:69069eac-2c84-846c-2543-a7468ea15899Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly p...]]>2003-05-19T00:00:00-04:00Brady's Bunchurn:uuid:9b0e1bb2-8580-4c2f-6716-0a273555cefeAre we still boycotting Beaujolais?
Joyce Wadler got off slow with her (don't ever call it "gossip") "Boldface Names" column in The New York Times but she's hitting her stride. Funny, insightful, gentle bitchery and lots of names. Nice work, Wadler an...]]>2003-05-12T00:00:00-04:00Brady's Bunchurn:uuid:1adde192-3a18-519c-73b6-d4fad09c3d51Are we still boycotting Beaujolais?
Joyce Wadler got off slow with her (don't ever call it "gossip") "Boldface Names" column in The New York Times but she's hitting her stride. Funny, insightful, gentle bitchery and lots of names. Nice work, Wadler an...]]>2003-05-12T00:00:00-04:00Brady's Bunchurn:uuid:1a5fd120-2f62-856b-8684-b21b65b02336Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction?
St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the "next level."...]]>2003-05-05T00:00:00-04:00Brady's Bunchurn:uuid:c41f1c5c-543a-36ea-98d2-1da52d30a98bOf course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction?
St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the "next level."...]]>2003-05-05T00:00:00-04:00Brady's Bunchurn:uuid:540f6872-d5e8-ba91-7a0f-49e54519ee49It's five years since Myrna Blyth took time out from running Ladies' Home Journal to create a bimonthly magazine for Meredith Corp. called More and aimed at women "40-plus." And we all went, "ho hum." Well, they're booming along with a rate base that's no...]]>2003-04-28T00:00:00-04:00Brady's Bunchurn:uuid:12f8be9b-d7d2-3817-df80-9b5106407032I realize this is churlish of me, but is Rummy on speed? Could we please finish mopping up Iraq before we start in on Syria?
The Zinczenkos are taking over. So we'd all better learn how to spell the name. Rodale just named Eric Z. publisher of Backpac...]]>2003-04-21T00:00:00-04:00Brady's Bunchurn:uuid:04f6fdfb-d8a7-8606-8270-7d8a9d8dee2cIn a continuing down ad market and with a war raging, Hearst and Disney are rather gutsily doing a major magazine launch next week. On sale will be the premiere issue of Lifetime, edited by Sally Koslow, with an opening rate base of half a million and an...]]>2003-04-14T00:00:00-04:00Brady's Bunchurn:uuid:5b700703-896f-d8e3-9d0f-af6b24e4fc20I've seen gutless wonders before, but that Dodger pitcher, Mota, may be laughed out of the league. L.A. visits Shea May 6, get your tickets early.
Longtime Ad Age Publisher Ed Erhardt feeling his oats these days at ESPN and ABC Sports (he's now chief s...]]>2003-04-07T00:00:00-04:00Brady's Bunchurn:uuid:5ab318f8-b375-c8d9-9615-930fdbd67b24War nerves hurting biz? Not at Vogue, where Tom Florio reports its March issue was the second biggest March ever with 448 ad pages. First quarter shows Vogue up 13% in pages.
Embarrassingly not cutting edge on gangsta rap, I went to lunch with Publishe...]]>2003-03-31T00:00:00-05:00War and advertisingurn:uuid:f4f42ada-8d18-7cb9-c3ce-0d940b4ca2b5Less than 24 hours after war began, NBC decided America would rather watch "Friends" than enemies. While early forecasts said TV would lose more than $100 million a day from Baghdad-to-Basra war coverage, the immediate impact on advertising turned out to...]]>2003-03-24T00:00:00-05:00Brady's Bunchurn:uuid:f6b6b1b9-b2d0-e727-234f-274571e1e1d8Group Publisher Mike Federle (72-year-old Fortune and its younger Fortune Small Biz are his responsibility) claimed over lunch that despite the slump, last year was 72-year-old Fortune's fourth-most-profitable year ever. This year first-quarter ad pages a...]]>2003-03-24T00:00:00-05:00Brady's Bunchurn:uuid:8a215b30-6f00-0fb9-d060-25e7eaa75732While we were all still applauding Bonnie Fuller's splendid achievements at Us I lunched with People magazine President Peter Bauer and its new publisher Kathy Kayse (the name is pronounced "Case" and she's a Lithuanian out of Chi and a dandy). They remin...]]>2003-03-17T00:00:00-05:00Brady's Bunchurn:uuid:b96721f4-0fca-0aa3-f713-c4061845c108Sobering to realize that a guy giving this country a national nervous breakdown and has us on the brink of a shooting war turns out to be John Belushi in his undershirt after a hard night at the Garden of Allah.
Just received an elaborate presentation...]]>2003-03-10T00:00:00-05:00Brady's Bunchurn:uuid:ef825733-b653-088d-9c26-97db7eef277cLet's not forget it was Art Cooper who remade and revitalized GQ and ran it with grace and enormous energy for a long time. What Art did for GQ is analogous to what Tina did for Vanity Fair.
A Wall Street Journal reporter is phoning ex-Hearstlings at h...]]>2003-03-03T00:00:00-05:00Brady's Bunchurn:uuid:cae1d790-8c41-7dad-8e30-b9639b4180c8He's gushed to Vanity Fair, but has Ben Affleck yet brought her home to meet the folks?
My fave, The Weather Channel, hired Deirdre M. O'Grady as VP-pricing & ops for the advertising sales department. She's a pro, previously with Court TV, NBC and John...]]>2003-02-24T00:00:00-05:00