Advertising Age - James Brady http://adage.com/rss-feed.php?section_id=284 en-us 120 Advertising Age - James Brady http://adage.com/rss-feed.php?section_id=284 http://adage.com/img/adage-logo-sm.gif About the survey: http://adage.com/columns/article.php?article_id=105663 The American Demographics 2006 Consumer Perception Survey was conducted Nov. 23-29 by Aegis Group's Synovate (synovate.com) through online questionnaires fielded to 6,011 adults in its Global eNation/ViewsNet consumer-opinion panels in the U.S., France, G...]]> http://adage.com/columns/article.php?article_id=105663 Mon, 02 Jan 2006 00:00:00 -0500 Consumer Data Whipsaw: `Greed,' `Value' Co-exist http://adage.com/columns/article.php?article_id=105669 What's the first thing that comes to mind for U.S. consumers when they think of ... GM: No consensus in the consumer survey. Positive comments about product (more mentions of "good" than "bad" for vehicles and quality) but many negative views about bus...]]> http://adage.com/columns/article.php?article_id=105669 Mon, 02 Jan 2006 00:00:00 -0500 IN GOD--AND GM--WE TRUST http://adage.com/columns/article.php?article_id=105677 General Motors Corp. is loaded with debt and the subject of bankruptcy speculation, but give it credit: GM scores tops for trust among U.S. consumers. There's a downside, however: GM also shows up on the list of companies that Americans least trust, a sig...]]> http://adage.com/columns/article.php?article_id=105677 Mon, 02 Jan 2006 00:00:00 -0500 Brady's Bunch http://adage.com/columns/article.php?article_id=48743 The Marine Corps has a new top PR person and she's a woman! Brigadier Gen. Mary Ann Krusa-Dossin picked up the assignment from Brig. Gen. Andrew B. Davis. The great Drew Davis is returning to reserve duty as commanding general of Force Service Support Gro...]]> http://adage.com/columns/article.php?article_id=48743 Mon, 23 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49203 The Marine Corps has a new top PR person and she's a woman! Brigadier Gen. Mary Ann Krusa-Dossin picked up the assignment from Brig. Gen. Andrew B. Davis. The great Drew Davis is returning to reserve duty as commanding general of Force Service Support Gro...]]> http://adage.com/columns/article.php?article_id=49203 Mon, 23 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=48818 Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young w...]]> http://adage.com/columns/article.php?article_id=48818 Mon, 16 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49278 Every American should be offended when the brilliant job GIs and Marines did in Iraq is clouded with suspicion because some Pentagon (or other) jerk spoils an already pretty good story ("Saving Private Lynch") by hyping the facts. If it's true the young w...]]> http://adage.com/columns/article.php?article_id=49278 Mon, 16 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=48853 With the Afghan warlords back and Baghdad still in chaos, last month we were going to take on Syria. Or maybe North Korea. Now it's Iran. Will someone please hose down Rummy? Terrorism. War. SARS. And how would you like to be running a travel magazine...]]> http://adage.com/columns/article.php?article_id=48853 Mon, 09 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49313 With the Afghan warlords back and Baghdad still in chaos, last month we were going to take on Syria. Or maybe North Korea. Now it's Iran. Will someone please hose down Rummy? Terrorism. War. SARS. And how would you like to be running a travel magazine...]]> http://adage.com/columns/article.php?article_id=49313 Mon, 09 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=48942 Always fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix" will top "X2" at the box office, stuff like that. Jim Seymore has, alas, departed, but I like this...]]> http://adage.com/columns/article.php?article_id=48942 Mon, 02 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49402 Always fun hanging with the Entertainment Weekly guys. They know (almost) everything that's going on, telling me just who 50 Cent might be, whether "Matrix" will top "X2" at the box office, stuff like that. Jim Seymore has, alas, departed, but I like this...]]> http://adage.com/columns/article.php?article_id=49402 Mon, 02 Jun 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=48961 Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as i...]]> http://adage.com/columns/article.php?article_id=48961 Mon, 26 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49421 Very deft bone-picking by Steve Florio: Conde Nast Publications' hiring of Alan Katz as publisher of its as yet untitled men's shopping mag ("Macho Lucky?"). During all Primedia's troubles and the ad slump, Alan kept the ads coming in to New York mag as i...]]> http://adage.com/columns/article.php?article_id=49421 Mon, 26 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49050 Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly p...]]> http://adage.com/columns/article.php?article_id=49050 Mon, 19 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49510 Al Primo was on the horn from Greenwich. The guy who created "Eyewitness News" in Philly at KWY-TV and in `68 moved on to New York's WABC-TV is back and brainstorming again. On Sept. 27 he'll go on the air with "Eyewitness Kids News," a 30-minute weekly p...]]> http://adage.com/columns/article.php?article_id=49510 Mon, 19 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49116 Are we still boycotting Beaujolais? Joyce Wadler got off slow with her (don't ever call it "gossip") "Boldface Names" column in The New York Times but she's hitting her stride. Funny, insightful, gentle bitchery and lots of names. Nice work, Wadler an...]]> http://adage.com/columns/article.php?article_id=49116 Mon, 12 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49576 Are we still boycotting Beaujolais? Joyce Wadler got off slow with her (don't ever call it "gossip") "Boldface Names" column in The New York Times but she's hitting her stride. Funny, insightful, gentle bitchery and lots of names. Nice work, Wadler an...]]> http://adage.com/columns/article.php?article_id=49576 Mon, 12 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49170 Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction? St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the "next level."...]]> http://adage.com/columns/article.php?article_id=49170 Mon, 05 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49630 Of course we'll all want one of the very first copies (it's out June 9) of Hillary's book, but do we look under biography or fiction? St. Jude's Children's Hospital pulled together a team to help take the Memphis medical operation to the "next level."...]]> http://adage.com/columns/article.php?article_id=49630 Mon, 05 May 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49701 It's five years since Myrna Blyth took time out from running Ladies' Home Journal to create a bimonthly magazine for Meredith Corp. called More and aimed at women "40-plus." And we all went, "ho hum." Well, they're booming along with a rate base that's no...]]> http://adage.com/columns/article.php?article_id=49701 Mon, 28 Apr 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49707 I realize this is churlish of me, but is Rummy on speed? Could we please finish mopping up Iraq before we start in on Syria? The Zinczenkos are taking over. So we'd all better learn how to spell the name. Rodale just named Eric Z. publisher of Backpac...]]> http://adage.com/columns/article.php?article_id=49707 Mon, 21 Apr 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49784 In a continuing down ad market and with a war raging, Hearst and Disney are rather gutsily doing a major magazine launch next week. On sale will be the premiere issue of Lifetime, edited by Sally Koslow, with an opening rate base of half a million and an...]]> http://adage.com/columns/article.php?article_id=49784 Mon, 14 Apr 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49836 I've seen gutless wonders before, but that Dodger pitcher, Mota, may be laughed out of the league. L.A. visits Shea May 6, get your tickets early. Longtime Ad Age Publisher Ed Erhardt feeling his oats these days at ESPN and ABC Sports (he's now chief s...]]> http://adage.com/columns/article.php?article_id=49836 Mon, 07 Apr 2003 00:00:00 -0400 Brady's Bunch http://adage.com/columns/article.php?article_id=49897 War nerves hurting biz? Not at Vogue, where Tom Florio reports its March issue was the second biggest March ever with 448 ad pages. First quarter shows Vogue up 13% in pages. Embarrassingly not cutting edge on gangsta rap, I went to lunch with Publishe...]]> http://adage.com/columns/article.php?article_id=49897 Mon, 31 Mar 2003 00:00:00 -0500 War and advertising http://adage.com/columns/article.php?article_id=49933 Less than 24 hours after war began, NBC decided America would rather watch "Friends" than enemies. While early forecasts said TV would lose more than $100 million a day from Baghdad-to-Basra war coverage, the immediate impact on advertising turned out to...]]> http://adage.com/columns/article.php?article_id=49933 Mon, 24 Mar 2003 00:00:00 -0500 Brady's Bunch http://adage.com/columns/article.php?article_id=49941 Group Publisher Mike Federle (72-year-old Fortune and its younger Fortune Small Biz are his responsibility) claimed over lunch that despite the slump, last year was 72-year-old Fortune's fourth-most-profitable year ever. This year first-quarter ad pages a...]]> http://adage.com/columns/article.php?article_id=49941 Mon, 24 Mar 2003 00:00:00 -0500 Brady's Bunch http://adage.com/columns/article.php?article_id=50026 While we were all still applauding Bonnie Fuller's splendid achievements at Us I lunched with People magazine President Peter Bauer and its new publisher Kathy Kayse (the name is pronounced "Case" and she's a Lithuanian out of Chi and a dandy). They remin...]]> http://adage.com/columns/article.php?article_id=50026 Mon, 17 Mar 2003 00:00:00 -0500 Brady's Bunch http://adage.com/columns/article.php?article_id=50066 Sobering to realize that a guy giving this country a national nervous breakdown and has us on the brink of a shooting war turns out to be John Belushi in his undershirt after a hard night at the Garden of Allah. Just received an elaborate presentation...]]> http://adage.com/columns/article.php?article_id=50066 Mon, 10 Mar 2003 00:00:00 -0500 Brady's Bunch http://adage.com/columns/article.php?article_id=50133 Let's not forget it was Art Cooper who remade and revitalized GQ and ran it with grace and enormous energy for a long time. What Art did for GQ is analogous to what Tina did for Vanity Fair. A Wall Street Journal reporter is phoning ex-Hearstlings at h...]]> http://adage.com/columns/article.php?article_id=50133 Mon, 03 Mar 2003 00:00:00 -0500 Brady's Bunch http://adage.com/columns/article.php?article_id=50213 He's gushed to Vanity Fair, but has Ben Affleck yet brought her home to meet the folks? My fave, The Weather Channel, hired Deirdre M. O'Grady as VP-pricing & ops for the advertising sales department. She's a pro, previously with Court TV, NBC and John...]]> http://adage.com/columns/article.php?article_id=50213 Mon, 24 Feb 2003 00:00:00 -0500