Let me get one thing straight immediately. Progressive's 100th ad featuring Flo does not merit four stars all by its lonesome. In fact, as a stand-alone ad it almost fails entirely. Sure, it's funny in an Eddie Murphy or Mel Brooks or Martin Lawrence sort of way. But if you were coming to it cold, you'd be hard-pressed to tell me what it's supposed to be selling.
The thing is, you're not coming to it cold. If you're like me, you're coming to it with years of goodwill -- or at the least, years of cultural awareness of Flo -- so let Flo and the actress who plays her (Stephanie Courtney) have a good time. Let Flo's fans learn just a little bit more about where Flo's coming from.
The fact of the matter is, Flo is now part of the American cultural fabric, and I don't have to explain what Progressive is.
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