As the editor of advertising age, I don't get to do as much actual editing as I'd like to do. While I'm stuck in meetings and dealing with budgets, the other folks are having all the fun. So I was pretty excited last week when I overheard some discussion on headlining a Lowdown item and I was able to contribute the following: "Lowdown: Dehydrated Vagina Strikes Again in Vagisil Spot."
If I may take a moment to brag, as headlines go that's close to ideal. It's catchy, it's funny and it describes what's going on in the story. In this particular case, the Vagisil brand had released an online video that discusses a very sensitive subject in a very funny manner.
It was also a case of a headline working well as a tweet. It was sure to take off in social media.
Continue reading at AdAge.com]]>