<![CDATA[Advertising Age - Al Ries]]> http://adage.com/rss-feed.php?section_id=300 en-us 120 <![CDATA[Advertising Age - Al Ries]]> http://adage.com/rss-feed.php?section_id=300 http://adage.com/img/adage-logo-sm.gif <![CDATA[Top-Down Thinking Is Bad for Your Brand]]> http://adage.com/article/al-ries/top-thinking-bad-brand/241956/?utm_source=Al%20Ries&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Al%20Ries

What’s wrong with the strategies developed by many giant corporations? They tend to be developed “top down.”

Al Ries

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]]> http://adage.com/article/al-ries/top-thinking-bad-brand/241956/?utm_source=Al%20Ries&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Al%20Ries Thu, 06 Jun 2013 15:30:00 -0400 adageeditor@adage.com (Al Ries) <![CDATA[Why JCP, Walmart and Others Fail at Changing Their Spots]]> http://adage.com/article/al-ries/jcp-walmart-fail-changing-spots/241456/?utm_source=Al%20Ries&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Al%20Ries

BIO

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BIO

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]]> http://adage.com/article/al-ries/coke-face-sugar-challenge-rid/240686/?utm_source=Al%20Ries&utm_medium=feed&utm_campaign=Feed:+AdvertisingAge/Al%20Ries Thu, 04 Apr 2013 06:00:00 -0400 adageeditor@adage.com (Al Ries)