<![CDATA[Advertising Age - Al Ries]]> urn:uuid:4c9d7171-2a4e-16f0-586e-dcd583d5ce2e 2013-06-19T05:31:26-04:00 AdAge Staff <![CDATA[Top-Down Thinking Is Bad for Your Brand]]> urn:uuid:f347e085-f09a-4193-042f-c0fd9512b961

What’s wrong with the strategies developed by many giant corporations? They tend to be developed “top down.”

Al Ries

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]]> 2013-06-06T15:30:00-04:00 adageeditor@adage.com (Al Ries) <![CDATA[Why JCP, Walmart and Others Fail at Changing Their Spots]]> urn:uuid:ee4fc52d-a7ce-fbf9-fbaf-c4f1fb836976

BIO

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]]> 2013-05-14T13:00:12-04:00 adageeditor@adage.com (Al Ries) <![CDATA[How Should Coke Face the Sugar Challenge? Get Rid of It]]> urn:uuid:eafbe843-7081-eced-ca76-ae957f98efd4

BIO

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]]> 2013-04-04T06:00:00-04:00 adageeditor@adage.com (Al Ries)