http://adage.com/rss-feed.php?section_id=305 en-us 120 http://adage.com/rss-feed.php?section_id=305 http://adage.com/img/adage-logo-sm.gif http://adage.com/datacenter/article.php?article_id=137757 Advertising spending by media for January through March 2009 versus January through March 2008.]]> http://adage.com/datacenter/article.php?article_id=137757 Tue, 07 Jul 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=106575 Advertising to sales ratios by industry Data provided by Schonfeld & Associates http://www.saibooks.com Ye...]]> http://adage.com/datacenter/article.php?article_id=106575 Tue, 30 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137681 Advertising-to-sales ratios 2009 by industry. Data from Schonfeld & Associates.]]> http://adage.com/datacenter/article.php?article_id=137681 Tue, 30 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=106348 100 Leading National Advertisers Featuring comprehensive ad spending estimates on 100 elite, company profiles, and sales and earnings reports for our annual 100 Leading National Advertisers Report. Includes top ad spenders b...]]> http://adage.com/datacenter/article.php?article_id=106348 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=136308 100 Leading National Advertisers: 2009 edition]]> http://adage.com/datacenter/article.php?article_id=136308 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137274 Methodology for 100 Leading National Advertisers 2009 ed.]]> http://adage.com/datacenter/article.php?article_id=137274 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137420 100 Leading National Advertisers main ranking for the 2009 edition, based on total U.S. ad spending in 2008.]]> http://adage.com/datacenter/article.php?article_id=137420 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137421 Top 200 Megabrands, 2009 edition. A ranking of goods and services under the same brand name by measured media spending in the U.S.]]> http://adage.com/datacenter/article.php?article_id=137421 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137422 Advertising as Percent of U.S. Sales in 2008, from the 100 Leading National Advertisers 2009 edition.]]> http://adage.com/datacenter/article.php?article_id=137422 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137426 U.S. measured media spending by category for 2008. The top five are retail, automotive, telecommunications, financial services and medicines and remedies. From The 2009 edition of 100 Leading National Advertisers.]]> http://adage.com/datacenter/article.php?article_id=137426 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137425 Top marketers by total measured ad spending in ten media. From the 100 Leading National Advertisers, 2009 edition. Based on spending in 2008 for newspaper, magazine, outdoor, national radio, local radio, network TV, spot TV, syndicate TV, cable TV networks and internet.]]> http://adage.com/datacenter/article.php?article_id=137425 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137427 Total advertising spending in the U.S. in 2008 for the 100 largest marketers and for all U.S. advertisers. Includes spending estimates from ZenithOptimedia for magazines, newspapers, FSIs, TV, cable, radio, outdoor, direct mail and internet. From the 100 Leading National Advertisers, 2009 edition.]]> http://adage.com/datacenter/article.php?article_id=137427 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137428 Market share leaders in automotive, retail, restaurants, wireless carriers, prescription drugs, beverages (soft drinks, juices and waters), personal care brands, beer and credit cards. Based on 2008 share of market or ad spending; includes U.S. measured media. From the 100 Leading National Advertisers, 2009 edition.]]> http://adage.com/datacenter/article.php?article_id=137428 Mon, 22 Jun 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=137407 CHICAGO (AdAge.com) -- Telecom stalwarts Verizon and AT&T commanded the top two spots in Ad Age's ranking of the Top 100 megabrands for 2008, pumping more than $4 billion into measured media. Since 2001, a telecom brand -- either Verizon or AT&T (including now-jettisoned Cingular) -- has been the most-advertised brand.]]> http://adage.com/datacenter/article.php?article_id=137407 Mon, 22 Jun 2009 00:00:00 -0400 mmorrison@adage.com(Maureen Morrison) http://adage.com/datacenter/article.php?article_id=137409 LOS ANGELES (AdAge.com) -- The top 100 U.S. advertisers cut ad spending 2.7% last year, only the fourth spending drop since Ad Age began ranking the Leading National Advertisers in 1956. Last year's slide compared with declines of 0.4% in 1970, 3.9% in 1991 and 1.3% in 2001, all recession years.]]> http://adage.com/datacenter/article.php?article_id=137409 Mon, 22 Jun 2009 00:00:00 -0400 bjohnson@adage.com(Bradley Johnson) http://adage.com/datacenter/article.php?article_id=136306 Marketer Trees 2009 Introduction]]> http://adage.com/datacenter/article.php?article_id=136306 Tue, 28 Apr 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=136307 Marketer Trees 09 Footer]]> http://adage.com/datacenter/article.php?article_id=136307 Tue, 28 Apr 2009 12:00:00 -0400 http://adage.com/datacenter/article.php?article_id=132901 Ad Age's Annual Global Marketing Report in two parts. Part 1: Includes a ranking of the top 100 global marketers by measured media spending. It also ranks the top 10 advertisers in 86 countries. Part 2: Multinational Agency Networks and their global clients. It's Ad Age's annual grid of agencies' clients in 61 countries and regions. This report is sometimes called the Dots.]]> http://adage.com/datacenter/article.php?article_id=132901 Mon, 08 Dec 2008 12:00:00 -0500 http://adage.com/datacenter/article.php?article_id=106350 Get Advertising Age's exclusive Global Marketing report here. Includes: Top 100 marketers by worldwide measured media ad spending; A pdf download ranking the top 10 advertisers in 84 countries. Also included: Ad Age's annual Global Accounts (often called the Dots).]]> http://adage.com/datacenter/article.php?article_id=106350 Mon, 08 Dec 2008 00:00:00 -0500 http://adage.com/datacenter/article.php?article_id=130981 2008 advertising to sales ratios for 200 largest ad spending industries Data provided by Sch...]]> http://adage.com/datacenter/article.php?article_id=130981 Mon, 15 Sep 2008 12:23:19 -0400 http://adage.com/datacenter/article.php?article_id=127925 Alphabetically]]> http://adage.com/datacenter/article.php?article_id=127925 Mon, 23 Jun 2008 17:59:41 -0400 http://adage.com/datacenter/article.php?article_id=127918 Marketers in key ad categories for 2007: Automotive, retail, restaurants, wireless, beverages, bottled water, beer, prescription drugs, personal care, household products, credit cards and movies]]> http://adage.com/datacenter/article.php?article_id=127918 Mon, 23 Jun 2008 15:43:14 -0400 http://adage.com/datacenter/article.php?article_id=127916 Revenue per ad dollar spent for the 100 Leaders; U.S. revenue per ad dollar and advertising as a percent of sales, by category]]> http://adage.com/datacenter/article.php?article_id=127916 Mon, 23 Jun 2008 15:40:56 -0400 http://adage.com/datacenter/article.php?article_id=127915 Top 10 advertisers in 10 media: Top spenders in magazine, newspaper, outdoor, radio, broadcast TV, cable and internet]]> http://adage.com/datacenter/article.php?article_id=127915 Mon, 23 Jun 2008 15:39:47 -0400 http://adage.com/datacenter/article.php?article_id=127914 Advertising Spending by Category]]> http://adage.com/datacenter/article.php?article_id=127914 Mon, 23 Jun 2008 15:38:23 -0400 http://adage.com/datacenter/article.php?article_id=127912 Media spending totals from TNS Media Intelligence and Universal McCann's Robert J. Coen for 2007 and 2006]]> http://adage.com/datacenter/article.php?article_id=127912 Mon, 23 Jun 2008 15:35:48 -0400 http://adage.com/datacenter/article.php?article_id=127911 Brands, products and services of the same name by U.S. media spending]]> http://adage.com/datacenter/article.php?article_id=127911 Mon, 23 Jun 2008 15:34:09 -0400 http://adage.com/datacenter/article.php?article_id=127910 100 Leading National Advertisers, Ranked by 2007 U.S. ad spending]]> http://adage.com/datacenter/article.php?article_id=127910 Mon, 23 Jun 2008 15:28:09 -0400 http://adage.com/datacenter/article.php?article_id=127857 Methodology for the 100 Leading National Advertisers]]> http://adage.com/datacenter/article.php?article_id=127857 Mon, 23 Jun 2008 13:12:59 -0400 http://adage.com/datacenter/article.php?article_id=127791 Index to Ad Age's 53rd annual ranking of the top 100 advertisers in the U.S., ranked by 2007 U.S. ad spending.]]> http://adage.com/datacenter/article.php?article_id=127791 Mon, 23 Jun 2008 12:11:06 -0400