The Association of National Advertisers' recent brand and media conferences and last week's 4A's confab together serve as a good barometer of the overall mood of the industry. The ANA and 4A's were united in their calls for change as well as in their resolve on big challenges like ad blocking and traffic fraud.
However, what was more apparent this year is that the two trade groups and the constituencies they serve -- marketers and agencies -- have actually never been farther apart.
At the 4A's conference, agencies as a group appeared to be facing a crisis of identity as they contend with disintermediation and a shift in focus.
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