http://adage.com/rss-feed.php?section_id=4 en-us 120 http://adage.com/rss-feed.php?section_id=4 http://adage.com/img/adage-logo-sm.gif http://adage.com/article.php?article_id=116380
The presidential-election cycle is shaping up to be one for the ages. Already it's well on its way to being one for the record books. According to Evan Tracey, of TNS's Campaign Media Analysis Group, "The top tier for both the Democrats and Republicans appears to be well on their way to raising at least $60 million each in 2007 and should have more than enough money to run TV and radio ads at saturation levels in all the early primary states." That's only the top tier. And that's only for the 2007 portion of the festivities.]]> http://adage.com/article.php?article_id=116380 Mon, 30 Apr 2007 00:00:00 -0400 http://adage.com/article.php?article_id=115504
Last week Ad Age published a story headlined "Costly Red Campaign Reaps Meager $18M." We at Red take extreme issue with the numbers quoted -- to say our partners spent $100 million on marketing is wrong, by more than 50% -- and the fact that the article quoted unidentified experts. We also take issue with the revenue streams credited to our campaign, which has been a fantastic success.]]> http://adage.com/article.php?article_id=115504 Mon, 12 Mar 2007 00:00:00 -0400 http://adage.com/article.php?article_id=111978
CINCINNATI (AdAge.com) -- If you're in a public restroom and you hear a disembodied voice reminding you to wash your hands, it's not divine intervention. It's Kimberly-Clark.]]> http://adage.com/article.php?article_id=111978 Tue, 19 Sep 2006 17:18:06 -0400 jackneff@earthlink.net(Jack Neff) http://adage.com/article.php?article_id=110889 From 'The New York Times' Branding gains street cred, becomes an 'art' Using downtown New York City hustler (and we mean that as a compliment) Aaron Bondaroff (aka A-Ron) as a starting point, The New York Times' Rob Walker takes...]]> http://adage.com/article.php?article_id=110889 Mon, 07 Aug 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110952 "Our enterprise is more than a collection of great brands that are owned under one roof," reads the "About Us" section on Time Warner's website. "Time Warner's businesses strive to gain competitive advantage from opportunities for constructive collaborati...]]> http://adage.com/article.php?article_id=110952 Mon, 07 Aug 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110788 How does Procter & Gamble build its business in China? One coif at a time. "When we first went to China in 1988, we didn't get one shampoo occasion a week," CEO A.G. Lafley told analysts on his last earnings conference call. "So you build it up to one sha...]]> http://adage.com/article.php?article_id=110788 Mon, 31 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110797 Most Marketers are Ignoring Loyal Consumer Segment That has 'Sizable Spending Power']]> http://adage.com/article.php?article_id=110797 Mon, 31 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110818 As seen on WSJ.com: 'Long Tail' takes a long shot, but does it score? Unless you've been living under a rock, you've heard of Chris Anderson's "The Long Tail," just out in book form. The basic premise is that new technologies may...]]> http://adage.com/article.php?article_id=110818 Mon, 31 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110672 As seen on IdeaGrove.com A few strong words about internet advertising Idea Grove's Media Orchard blog interviews Fark.com founder Drew Curtis. If you don't recognize the name Drew Curtis or the site Fark, you're really not doing...]]> http://adage.com/article.php?article_id=110672 Mon, 24 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110698 Companies are moving beyond mass, media-centric solutions, and agencies need to catch up]]> http://adage.com/article.php?article_id=110698 Mon, 24 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110699 It's a shame it's come to this: Home Depot, one of the nation's most influential marketers and once a pillar of customer service and consumer-led branding, can't find a chief marketing officer. No one, it seems, wants to take down the "help wanted" sign....]]> http://adage.com/article.php?article_id=110699 Mon, 24 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110506 It took some 65 years to come around, made the front page of The Wall Street Journal and was heralded in these very pages as nothing less than a sea change for the TV business. But all the crowing over commercial ratings only serves to underscore just how...]]> http://adage.com/article.php?article_id=110506 Mon, 17 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110511 ]]> http://adage.com/article.php?article_id=110511 Mon, 17 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110545 As seen in the 'San Jose Mercury News' Southwest Airlines follows in footsteps of dinosaurs Did those in charge of Southwest Airlines forget to read the New Coke chapter when they were in business school? How else to explain the...]]> http://adage.com/article.php?article_id=110545 Mon, 17 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110399 Sirius chief Mel Karmazin says "we'd love to buy" XM. A merger of the growing but money-losing satellite radio ventures makes sense, for it would create a stronger player with the scale to battle emerging competitors. XM and Sirius launched i...]]> http://adage.com/article.php?article_id=110399 Mon, 10 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110403 As seen on Adotas.com Virtual conference held about virtual marketing Harvard University's Berkman Center for Internet and Society recently held a virtual conference on a virtual island to discuss the virtual marketing of virtual...]]> http://adage.com/article.php?article_id=110403 Mon, 10 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110296 Procter & Gamble Co., by our count, sells 39 variations of Crest toothpaste. Does it really need another? Yes, because it finally has a product that can outperform Colgate Total. Crest sales leapfrogged Colgate in the early '60s after P&G won...]]> http://adage.com/article.php?article_id=110296 Mon, 03 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110299 As seen on Reuters.com World Cup advertisers not so interested in women The New York Yankees offer pink tees with rhinestones. Nascar's got racing-themed high heels. The World Cup? For the women who make up approximately 39% of t...]]> http://adage.com/article.php?article_id=110299 Mon, 03 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110310 Procurement is a fact of life; instead of whining, agencies must learn to appreciate its value]]> http://adage.com/article.php?article_id=110310 Mon, 03 Jul 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110167 Nielsen, the reigning monopoly of U.S. TV ratings, finally is preparing to ditch the paper diary and bet entirely on technology to keep score on viewers. This took too long, but Nielsen deserves credit for proposing a comprehensive solution regardless of...]]> http://adage.com/article.php?article_id=110167 Mon, 26 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=110197 Who sponsors that masked man? As seen in the 'San Jose Mercury News' The quickest way to some consumers' hearts? Flabby wrestlers in masks. While Jack Black's "Nacho Libre" may be mainstream America's biggest exposure to the Mex...]]> http://adage.com/article.php?article_id=110197 Mon, 26 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109944 As seen on GM's FYI Blog GM minces words with 'New York Times' Blogs suddenly seem like a great idea when you've got a grievance against a major newspaper and that newspaper won't let you get your point across. See GM's Brian Akr...]]> http://adage.com/article.php?article_id=109944 Mon, 19 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109962 A new survey finds that nearly half of senior marketing executives have paid for editorial coverage in print or on TV news. This is ethically deplorable, unconscionable and unacceptable. It is also shortsighted, bad for media and bad for marketers. Now is...]]> http://adage.com/article.php?article_id=109962 Mon, 19 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109780 Interpublic hasn't made many good decisions in the last decade, and it has made a few stinkers, but its latest move to marry Draft and FCB shows the kind of management courage and creativity that has so often seemed to be lacking at the holding company an...]]> http://adage.com/article.php?article_id=109780 Mon, 12 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109806 As seen on Business Week Online Writing copy just got a whole lot harder Steve McKee offers up five words to never use in advertising. "As a smart business person, you probably know that there are no such things as magic words, p...]]> http://adage.com/article.php?article_id=109806 Mon, 12 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109642 As seen in 'PC World' AOL tops on list of very bad things Dan Tynan and his merry crew have cobbled together "The 25 Worst Tech Products of All Time." Right there at the top is AOL. About AOL, PC World says: "Since America Online...]]> http://adage.com/article.php?article_id=109642 Mon, 05 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109645 Vonage is good at signing up consumers for its money-losing phone service. Vonage also proved adept at selling those same consumers its money-losing stock. That creates a problem, for Vonage managed to use its IPO to turn happy customers into disgruntled...]]> http://adage.com/article.php?article_id=109645 Mon, 05 Jun 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109499 Ad agencies should fire older employees who don't get that the advertising game is changing. Agencies also should fire young people who don't get that the game is changing. The issue should not be about age but about ability and, as an agency...]]> http://adage.com/article.php?article_id=109499 Mon, 29 May 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109514 A crucial part of the manager's role has gotten lost in the rise of the holding-company model]]> http://adage.com/article.php?article_id=109514 Mon, 29 May 2006 00:00:00 -0400 http://adage.com/article.php?article_id=109529 As seen in 'The Times' Anheuser-Busch Draws Yellow Card in Germany Budweiser has beer and soccer lovers crying, "Blasphemy!" over its sponsorship of this year's World Cup tournament in Germany. Roger Boyes reports that the King o...]]> http://adage.com/article.php?article_id=109529 Mon, 29 May 2006 00:00:00 -0400