http://adage.com/rss-feed.php?section_id=418 en-us 120 http://adage.com/rss-feed.php?section_id=418 http://adage.com/img/adage-logo-sm.gif http://adage.com/digitalalist/article.php?article_id=125656 In the end, we chose 10. But there was plenty of debate over who should make this year's A-List. Maybe it's no surprise that a burgeoning global power like Tribal DDB would come close, but a purveyor of flame-broiled burgers? These players' remarkable forays in the digital realm show new media's not just for tech companies.]]> http://adage.com/digitalalist/article.php?article_id=125656 Mon, 17 Mar 2008 00:00:00 -0400 http://adage.com/digitalalist/article.php?article_id=125663
Here's the funny thing about Unilever being Digital Marketer of the Year: It doesn't really do digital campaigns.]]> http://adage.com/digitalalist/article.php?article_id=125663 Mon, 17 Mar 2008 00:00:00 -0400 jneff@adage.com(Jack Neff) http://adage.com/digitalalist/article.php?article_id=125664
Fourteen years after it started as a boutique in London, AKQA has become a global powerhouse. In 2007, the San Francisco-based agency reached nearly 700 employees; revenue was up about 40% to $99 million; and new-client wins included Kraft Foods, Unilever, Cadbury Schweppes and Motorola, adding to a roster that already included Nike, Visa, McDonald's Corp., Microsoft Corp. and Coca-Cola Co.]]> http://adage.com/digitalalist/article.php?article_id=125664 Mon, 17 Mar 2008 00:00:00 -0400 mmcilroy@adage.com(Megan Mcilroy) http://adage.com/digitalalist/article.php?article_id=125666
Convincing ad agencies that it was friend, not foe, was imperative for Google if it wanted to start snagging the big-brand budgets major agencies control, and the barely 10-year-old company was effective enough in that campaign that it struck a deal with Publicis Groupe to share ideas, co-develop products and exchange employees.]]> http://adage.com/digitalalist/article.php?article_id=125666 Mon, 17 Mar 2008 00:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digitalalist/article.php?article_id=125667
When The New York Times' website demolished the pay walls that had separated its columns and other premium content from the freeloading hoi polloi, it sealed a spot on the Digital A-List.]]> http://adage.com/digitalalist/article.php?article_id=125667 Mon, 17 Mar 2008 00:00:00 -0400 nives@adage.com(Nat Ives) http://adage.com/digitalalist/article.php?article_id=125669
No doubt Apple's sleek touch-screen iPhone is changing the look and feel of mobile phones. But more important, Apple CEO Steve Jobs has given mobile marketing a major boost with his iPhone.]]> http://adage.com/digitalalist/article.php?article_id=125669 Mon, 17 Mar 2008 00:00:00 -0400 acuneo@adage.com(Alice Z. Cuneo) http://adage.com/digitalalist/article.php?article_id=125670
Digitas continues to move beyond its roots as a direct-marketing agency to becoming a strong full-service digital partner that engages marketers building brands and businesses.]]> http://adage.com/digitalalist/article.php?article_id=125670 Mon, 17 Mar 2008 00:00:00 -0400 mmcilroy@adage.com(Megan Mcilroy) http://adage.com/digitalalist/article.php?article_id=125674
Johnson & Johnson's BabyCenter is aiming for global domination and to follow moms beyond the confines of its website.]]> http://adage.com/digitalalist/article.php?article_id=125674 Mon, 17 Mar 2008 00:00:00 -0400 jneff@adage.com(Jack Neff) http://adage.com/digitalalist/article.php?article_id=125676
Baidu.com is known as the "Google of China," the world's second-largest online market. Baidu has a dominant 62% share of China's search-engine market, according to China IntelliConsulting Corp. Google is the No. 2 player, with a 22.7% share, followed by Yahoo at 10.8%.]]> http://adage.com/digitalalist/article.php?article_id=125676 Mon, 17 Mar 2008 00:00:00 -0400 nmadden@adage.com(Normandy Madden) http://adage.com/digitalalist/article.php?article_id=125677
Keeping ahead of the game has been ESPN's signature play through the evolution of media, from its traditional TV base to print to its newer digital efforts.]]> http://adage.com/digitalalist/article.php?article_id=125677 Mon, 17 Mar 2008 00:00:00 -0400 acuneo@adage.com(Alice Z. Cuneo) http://adage.com/digitalalist/article.php?article_id=125679
The J.J. Abrams-produced horror movie "Cloverfield" played hard to get through the late summer and fall of 2007. A mysterious online movement was a key ingredient in the run-up to the movie.]]> http://adage.com/digitalalist/article.php?article_id=125679 Mon, 17 Mar 2008 00:00:00 -0400 cbrodesser@adage.com(Claude Brodesser-akner) http://adage.com/digitalalist/article.php?article_id=125682
While many industry watchers have proclaimed the wisdom of Microsoft's Brian McAndrews, it's less his willingness to tackle the unproven path ahead and more the foresight in his past at aQuantive -- and that whopping exit strategy -- that makes him Ad Age's Digital Executive of the Year.]]> http://adage.com/digitalalist/article.php?article_id=125682 Mon, 17 Mar 2008 00:00:00 -0400 aklaassen@adage.com(Abbey Klaassen) http://adage.com/digitalalist/article.php?article_id=60006 World Wrestling Federation Entertainment -- despite some advertiser exits and cutbacks (AA, Dec. 6) -- said its TV ad sales would hit $33 million in the fourth quarter, more than triple the $10 million it raked in during the same period a year ago. WWF th...]]> http://adage.com/digitalalist/article.php?article_id=60006 Mon, 13 Dec 1999 00:00:00 -0500