The Cannes Lions International Festival of Creativity on Thursday named Burger King as the Creative Marketer of the Year for 2017.
Cannes Lions cited the home of the Whopper for "embracing and encouraging creativity" across its brand communications and for "inspiring global marketing" of its products.
Burger King uses a wide variety of campaigns to promote itself around the world. Recent efforts include the King Senior Meal for a senior citizen and a companion in Brazil, from agency David, and the much more risqu Valentine's Day meal, from Leo Burnett Israel, which came with adult toys.
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