http://adage.com/rss-feed.php?section_id=490 en-us 120 http://adage.com/rss-feed.php?section_id=490 http://adage.com/img/adage-logo-sm.gif http://adage.com/madisonandvine/article.php?article_id=140643
CHICAGO (AdAge.com) -- One would think Anheuser-Busch's Bud.TV experience would have served as adequate warning to Philip Morris USA about the perils of a web property sealed off from the rest of the internet. But nine months after an overhaul, the tobacco company's Marlboro.com site is drawing 1.5 million visitors a month.]]> http://adage.com/madisonandvine/article.php?article_id=140643 Sun, 22 Nov 2009 00:00:00 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/madisonandvine/article.php?article_id=140661
LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D.]]> http://adage.com/madisonandvine/article.php?article_id=140661 Thu, 19 Nov 2009 23:21:09 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/madisonandvine/article.php?article_id=140638
LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox.]]> http://adage.com/madisonandvine/article.php?article_id=140638 Thu, 19 Nov 2009 12:08:22 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/madisonandvine/article.php?article_id=140581
LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance Channel's "Spectacle: Elvis Costello With ...," which returns for its second season Dec. 9.]]> http://adage.com/madisonandvine/article.php?article_id=140581 Tue, 17 Nov 2009 13:27:54 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/madisonandvine/article.php?article_id=140529
Lady Antebellum's "Need You Now" led the iTunes top downloaded songs last week. See full chart for top iTunes, AOL music video and peer-to-peer music downloads, and Yahoo lyric searches.]]> http://adage.com/madisonandvine/article.php?article_id=140529 Mon, 16 Nov 2009 09:00:00 -0500 http://adage.com/madisonandvine/article.php?article_id=140371
"The Jay Leno Show" was the highest-scoring show and AT&T the top brand in the latest Nielsen IAG PlaceViews product-placement activity report.]]> http://adage.com/madisonandvine/article.php?article_id=140371 Fri, 06 Nov 2009 15:13:28 -0500 http://adage.com/madisonandvine/article.php?article_id=140027
Microsoft's "Halo 3: ODST" was the top video game in September. See the list for the top titles by units sold.]]> http://adage.com/madisonandvine/article.php?article_id=140027 Fri, 30 Oct 2009 09:10:59 -0400 http://adage.com/madisonandvine/article.php?article_id=139807
NEW YORK (AdAge.com) -- Much of the buzz you're hearing now that "Where the Wild Things Are" has finally opened is about making sense of what the movie's No. 1 position atop the box office means.]]> http://adage.com/madisonandvine/article.php?article_id=139807 Tue, 20 Oct 2009 17:19:03 -0400 jbeer@adage.com(Jeff Beer)