urn:uuid:b5595a7d-653b-98ef-b355-75bdbd7c0ba6 2009-11-28T12:10:11-05:00 AdAge Staff urn:uuid:5f13c799-7cec-0809-3a6f-e2f2c6deb746

CHICAGO (AdAge.com) -- One would think Anheuser-Busch's Bud.TV experience would have served as adequate warning to Philip Morris USA about the perils of a web property sealed off from the rest of the internet. But nine months after an overhaul, the tobacco company's Marlboro.com site is drawing 1.5 million visitors a month.]]>

2009-11-22T00:00:00-05:00 jmullman@adage.com(Jeremy Mullman) urn:uuid:e6837871-4499-ebd8-4d24-d3ae6a0f56e3

LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D.]]>

2009-11-19T23:21:09-05:00 ahampp@adage.com(Andrew Hampp) urn:uuid:fcd583e2-414b-6ccb-cf12-16162578ef38

LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox.]]>

2009-11-19T12:08:22-05:00 ahampp@adage.com(Andrew Hampp) urn:uuid:f53c30cb-2fe5-e71d-a50b-8f587ef7be66

LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance Channel's "Spectacle: Elvis Costello With ...," which returns for its second season Dec. 9.]]>

2009-11-17T13:27:54-05:00 ahampp@adage.com(Andrew Hampp) urn:uuid:d8dd5f79-a094-4ead-89d1-7244c2eb56e8

LOS ANGELES -- Sony's 'Uncharted 2: Among Thieves' was the top video game in October.]]>

2009-11-25T10:00:00-05:00 urn:uuid:af0aefc4-0ff3-10d2-313d-01a25514a3e2

Lady Antebellum's "Need You Now" led the iTunes top downloaded songs last week. See full chart for top iTunes, AOL music video and peer-to-peer music downloads, and Yahoo lyric searches.]]>

2009-11-16T09:00:00-05:00 urn:uuid:1c3ffe87-72a5-28bd-b333-7cb7e651c926

"The Jay Leno Show" was the highest-scoring show and AT&T the top brand in the latest Nielsen IAG PlaceViews product-placement activity report.]]>

2009-11-06T15:13:28-05:00 urn:uuid:7531f741-9b5e-6dd2-d261-02602d98fabf

NEW YORK (AdAge.com) -- Much of the buzz you're hearing now that "Where the Wild Things Are" has finally opened is about making sense of what the movie's No. 1 position atop the box office means.]]>

2009-10-20T17:19:03-04:00 jbeer@adage.com(Jeff Beer)