http%3A%2F%2Fadage.com%2Frss-feed.php%3Fsection_id%3D490%26xml%3DRSS1 en daily 12 2000-01-01T12:00+00:00 http://adage.com/rss-feed.php?section_id=490&xml=RSS1 http://adage.com/img/adage-logo-sm.gif http://adage.com/madisonandvine/article.php?article_id=140643
CHICAGO (AdAge.com) -- One would think Anheuser-Busch's Bud.TV experience would have served as adequate warning to Philip Morris USA about the perils of a web property sealed off from the rest of the internet. But nine months after an overhaul, the tobacco company's Marlboro.com site is drawing 1.5 million visitors a month.]]> http://adage.com/madisonandvine/article.php?article_id=140643 2009-11-22T00:00:00-05:00 jmullman@adage.com(Jeremy Mullman) http://adage.com/madisonandvine/article.php?article_id=140661
LOS ANGELES (AdAge.com) -- Is augmented reality ready for prime-time? Twentieth Century Fox and a quartet of brands are about to test the emerging technology's mettle as a marketing tool to promote the Dec. 18 release of "Avatar," the first live-action movie to be produced and released entirely in stereoscopic 3-D.]]> http://adage.com/madisonandvine/article.php?article_id=140661 2009-11-19T23:21:09-05:00 ahampp@adage.com(Andrew Hampp) http://adage.com/madisonandvine/article.php?article_id=140638
LOS ANGELES (AdAge.com) -- This week Disney Online will debut its first branded-entertainment program, "The Possibility Shop," a web video series produced with the Jim Henson Co. and exclusively sponsored by Clorox.]]> http://adage.com/madisonandvine/article.php?article_id=140638 2009-11-19T12:08:22-05:00 ahampp@adage.com(Andrew Hampp) http://adage.com/madisonandvine/article.php?article_id=140581
LOS ANGELES (AdAge.com) -- In a dismal year for automotive sales and marketing success stories, branded entertainment has produced some of the few bright spots. So it's no surprise Nissan's Infiniti is expanding its relationship with Sundance Channel's "Spectacle: Elvis Costello With ...," which returns for its second season Dec. 9.]]> http://adage.com/madisonandvine/article.php?article_id=140581 2009-11-17T13:27:54-05:00 ahampp@adage.com(Andrew Hampp) http://adage.com/madisonandvine/article.php?article_id=140700
LOS ANGELES -- Sony's 'Uncharted 2: Among Thieves' was the top video game in October.]]> http://adage.com/madisonandvine/article.php?article_id=140700 2009-11-25T10:00:00-05:00 http://adage.com/madisonandvine/article.php?article_id=140529
Lady Antebellum's "Need You Now" led the iTunes top downloaded songs last week. See full chart for top iTunes, AOL music video and peer-to-peer music downloads, and Yahoo lyric searches.]]> http://adage.com/madisonandvine/article.php?article_id=140529 2009-11-16T09:00:00-05:00 http://adage.com/madisonandvine/article.php?article_id=140371
"The Jay Leno Show" was the highest-scoring show and AT&T the top brand in the latest Nielsen IAG PlaceViews product-placement activity report.]]> http://adage.com/madisonandvine/article.php?article_id=140371 2009-11-06T15:13:28-05:00 http://adage.com/madisonandvine/article.php?article_id=139807
NEW YORK (AdAge.com) -- Much of the buzz you're hearing now that "Where the Wild Things Are" has finally opened is about making sense of what the movie's No. 1 position atop the box office means.]]> http://adage.com/madisonandvine/article.php?article_id=139807 2009-10-20T17:19:03-04:00 jbeer@adage.com(Jeff Beer)