A year or two from now, Foursquare users may not have to take their phones out and manually check in to each location they visit, co-founder Dennis Crowley said in the latest "#AFewGoodMinutes" interview from Allen & Gerritsen. Foursquare may check them in automatically.

But won't that raise a few privacy concerns? Should we really tell corporations everywhere we go, as we go there?

"Whenever you're kind of inventing the future this happens," Mr. Crowley said. "I can think of the number of people who were like, 'I will never get a cellphone because I don't want people calling me all the time. And I will never get on Facebook because I don't want to share that stuff with people. And Twitter, that's not for me.' And this is just the natural progression of things."

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Brands looking for ways to capitalize on Instagram or other social media platforms can hesitate too much, according to Shiv Singh, global head of digital for PepsiCo Beverages.

"We often work with the assumption that people do not want to hear, or care, about brands, and that it's an intrusion in their lives and that they would be happier people without their brands," he told "#AFewGoodMinutes," the new series of video interviews with marketers, agencies and innovators by Joel Idelson, senior VP and creator of opportunities at

Allen & Gerritsen.

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Russell Simmons, founder of hip-hop's Def Jam records and later the clothing label Phat Farm, said Wednesday that he was opening Narrative, a digital marketing, entertainment and technology company.

He talked with Joel Idelson of Allen & Gerritsen about the opening he sees, moving to Los Angeles and where Hollywood is failing.

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