"Never work with children and animals" is long-established showbiz (and ad business) lore. But with CGI providing advertisers with opportunities as never before, could the days of having to work with real animals -- unpredictable, smelly and potentially also cruel -- soon be over?
John Lewis' 2016 Christmas spot features a bunch of animals -- specifically a boxer dog, called Buster, two foxes, a badger, a hedgehog and a squirrel -- bouncing on a trampoline. But, although many ordinary viewers may not realize it, only the dog is a real-life animal, and even then, most of what we see is his digital double.
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