Today is Dwayne "The Rock" Johnson's birthday, and before his fans have had a chance to send him happy wishes, he's delivered a present to them, the "Rock Clock," a motivational alarm clock app designed to help them achieve their goals, with daily videos of encouragement.
The app is the latest initiative out of Project Rock, the lifestyle brand Mr. Johnson debuted in March with Droga5 and WME/IMG. "Time to not only set our goals together, but we gon' hold each other accountable for accomplishing them, too," he teased last week on Instagram.
The mobile app, available for iOS and Android, extends the Project Rock mantra, built on the idea of helping people "chase greatness and achieve greatness," said Dany Garcia, Mr. Johnson's longtime manager and founder of talent and media management company The Garcia Companies.
Continue reading at AdAge.com]]>