http://adage.com/rss-feed.php?section_id=583 en-us 120 http://adage.com/rss-feed.php?section_id=583 http://adage.com/img/adage-logo-sm.gif http://adage.com/superbowl08/article.php?article_id=124942
BATAVIA, Ohio (AdAge.com) -- In one of the odder but potentially most revealing looks at Super Bowl ads to date, start-up "neuromedia" research firm Sands Research last week strapped caps with electrodes linked to electroencephalography machines on the noggins of about 20 test subjects in El Paso, Texas.]]> http://adage.com/superbowl08/article.php?article_id=124942 Thu, 07 Feb 2008 17:02:50 -0500 jneff@adage.com(Jack Neff) http://adage.com/superbowl08/article.php?article_id=124882
NEW YORK (AdAge.com) -- NFL's "Mr. Oboe" spot was the commercial most liked by viewers during Super Bowl XLII. See the full IAG lists of top-liked and top-recalled spots from this year's Super Bowl.]]> http://adage.com/superbowl08/article.php?article_id=124882 Wed, 06 Feb 2008 00:00:00 -0500 http://adage.com/superbowl08/article.php?article_id=124861
NEW YORK (AdAge.com) -- Who scored the most popular Super Bowl ad this year? The research referees are still trying to make the call. If TiVo views are any indication, then a talking baby and Justin Timberlake were the most-watched stars in last night's Super Bowl ads. In the social-media space (blogs, community forums, social networks), the three marketers getting the most mentions the day after the game were Anheuser-Busch, Audi and GoDaddy, according to preliminary data from Cymfony, a unit of TNS Media Intelligence.]]> http://adage.com/superbowl08/article.php?article_id=124861 Mon, 04 Feb 2008 17:58:43 -0500 ahampp@adage.com(Andrew Hampp) http://adage.com/superbowl08/article.php?article_id=124858
CHICAGO (AdAge.com) -- A weak showing in last year's USA Today Super Bowl Ad Meter got (or, depending on whom you believe, contributed to getting) CareerBuilder's agency, Cramer-Krasselt, fired. So, uh, does a significantly worse showing in this year's survey mean that the online job site's new agency, Wieden & Kennedy, ought to be worried?]]> http://adage.com/superbowl08/article.php?article_id=124858 Mon, 04 Feb 2008 17:05:32 -0500 jmullman@adage.com(Jeremy Mullman) http://adage.com/superbowl08/article.php?article_id=124852
NEW YORK (AdAge.com) -- An average of 97.5 million people watched last night's Super Bowl. According to Fox, which aired the game, the number makes the riveting contest between the New England Patriots and the New York Giants the most-watched edition of the contest in terms of viewers.]]> http://adage.com/superbowl08/article.php?article_id=124852 Mon, 04 Feb 2008 16:17:56 -0500 bsteinberg@adage.com(Brian Steinberg) http://adage.com/superbowl08/article.php?article_id=124839
SCOTTSDALE, Ariz. (AdAge.com) -- It's the parties, thrown by everyone from Maxim to CAA to Sports Illustrated, that draw the heavy hitters, many of whom don't bother to go to the game. And the marketing -- well, let's just say it wasn't exactly the best that good ol' American salesmanship has to offer.]]> http://adage.com/superbowl08/article.php?article_id=124839 Mon, 04 Feb 2008 12:00:50 -0500 mcreamer@adage.com(Matthew Creamer) http://adage.com/superbowl08/article.php?article_id=124817
NEW YORK (AdAge.com) -- Ad Age ad critic Bob Garfield disliked so many commercials in this year's Super Bowl that his report about them makes up his full seven-minute postgame video show. Looking beyond just creative quality or selling effectiveness, Garfield asks larger cultural questions about the TV spots. For instance, is it acceptable to use ad imagery likely to scare young children as Audi and CareerBuilder.com did in this year's Bowl? Is it right to turn cause marketing for AIDS or cancer cures into a hard sell for Dell or McDonald's products? Was the Victoria's Secret spot aimed at anything other than young males' fantasies? Was it appropriate for Pepsi to pitch its Diet Pepsi Max as if it were a drug rather than a soft drink? And was the joke that ended the Bridgestone tire commercial grounded in homophobia?]]> http://adage.com/superbowl08/article.php?article_id=124817 Mon, 04 Feb 2008 09:30:00 -0500 HLevins@AdAge.com(Hoag Levins) http://adage.com/superbowl08/article.php?article_id=124815
NEW YORK (AdAge.com) -- Did you miss one of the Super Bowl ads? Never fear, Ad Age has gathered them all up and presents them here for your viewing pleasure. From Anheuser-Busch's spot with Will Ferrell to Justin Timberlake's action-packed Pepsi spot and Coca Cola's "It's Mine," watch them all as often as you like.]]> http://adage.com/superbowl08/article.php?article_id=124815 Mon, 04 Feb 2008 00:00:00 -0500